{"id":26366,"date":"2021-09-07T10:00:44","date_gmt":"2021-09-07T09:00:44","guid":{"rendered":"https:\/\/www.intercom.com\/blog\/?p=26366"},"modified":"2021-09-07T17:06:47","modified_gmt":"2021-09-07T16:06:47","slug":"support-team-decision-making-matrix","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/support-team-decision-making-matrix\/","title":{"rendered":"Give your support team more input with this decision-making framework"},"content":{"rendered":"<p>Is your support team craving more involvement in decision making?<\/p>\n<p>There are lots of good reasons why you should try to involve your employees in decision making when possible. From <a href=\"https:\/\/www.intercom.com\/blog\/getting-more-from-your-support-team-4-steps-boosting-morale\/\">improving team morale<\/a> and satisfaction to getting new perspectives that can drive business growth, giving your team greater visibility and input into decisions that affect their work has benefits for everyone.<\/p>\n<p>At Intercom, we recently introduced a new decision-making framework for our Support team that ensures that everyone is heard and feels involved. Here\u2019s what we learned \u2013 and how you can use it, too.<\/p>\n<h2 id=\"3-reasons-to-involve-your-team-in-decision-making\">3 reasons to involve your team in decision making<\/h2>\n<p>There are three great advantages to involving your support team \u2013 or indeed any team \u2013 in decision making.<\/p>\n<p>Firstly, it gives team members a greater sense of ownership, which contributes to feeling motivated and like their work matters. This is imperative to a positive company culture, as well as higher team morale.<\/p>\n<p>Secondly, it offers fresh business ideas. If only senior leadership is involved in decision making, it increases the risk of stagnation. Sourcing ideas from your support team means you\u2019re more likely to get a more diverse set of responses.<\/p>\n<blockquote class=\"pullquote-style-one\"><p>\u201cYour support team will have a unique perspective on customer needs and pain points. They\u2019re invaluable sources of knowledge and expertise\u201d<\/p><\/blockquote>\n<p>Thirdly, your employees are an incredibly useful resource. Those on your support team (and in other customer-facing roles) will have a unique perspective on customer needs and pain points. They\u2019re invaluable sources of knowledge and expertise \u2013 and companies should invest the time to listen to them.<\/p>\n<h2 id=\"learning-from-experience\">Learning from experience<\/h2>\n<p>At Intercom, our Support team\u2019s happiness and retention is a top priority for us. We want to continuously check in on how they\u2019re feeling and make sure they feel empowered to give input on important decisions.<\/p>\n<p>We use our twice-yearly company survey to pulse check on how the team feels regarding decisions being made that affect their day to day.<\/p>\n<p>Comparing results from survey to survey exposed that dissatisfaction among team members had especially risen in more difficult conditions or challenging times, when the decisions made \u201cabove their heads\u201d resulted in some negative consequences for the team and disruption to their usual workflows.<\/p>\n<p>For example, like most other businesses, when COVID-19 hit, we too felt the pinch. Our support conversation volumes rose, resources were tight, team morale was low, and people were worried about their wellbeing as well as the wellbeing of the people they care most about.<\/p>\n<blockquote class=\"pullquote-style-two\"><p>\u201cDespite being a well-conceived and well-intentioned decision, it was one too many in a time of considerable change\u201d<\/p><\/blockquote>\n<p>At the leadership level, we tried to create solutions for the conversation volume problem at hand by trialing regional splits and new prioritization models. But despite being a well-conceived and well-intentioned decision, it was one too many in a time of considerable change. As a result, the implementation failed, thus making day-to-day work for our team even worse.<\/p>\n<p>Feedback was loud and clear, but our reaction was too slow. This resulted in the team getting louder about our decision-making processes, and we decided to look into this topic in order to find a solution. How could we make the process more transparent and help the team feel more involved?<\/p>\n<h2 id=\"exploring-decision-making-frameworks\">Exploring decision-making frameworks<\/h2>\n<p>As we researched, we learned more about an interesting phenomenon called the &#8220;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Law_of_triviality\">law of triviality<\/a>,\u201d or the \u201cbicycle shed effect.\u201d This is the idea that when planning or making decisions, people can often spend more time on the small, inconsequential details than on the major issues. (The original example was of a committee working on the plans for a nuclear power plant but getting distracted by which materials to use for the staff bike shed, hence the term &#8220;bikeshedding&#8221;.)<\/p>\n<p>As a leadership team, we could see that this mindset \u2013 the irresistible urge to discuss small decisions in great detail, at the expense of the actual issue at hand \u2013 could quickly become a problem. So we decided to look into ways of ensuring we could stay focused on the task at hand, while still making the whole team feel involved.<\/p>\n<blockquote class=\"pullquote-style-one\"><p>&#8220;This framework doesn\u2019t only help you to involve your team more in decision making; it also helps their work become more proactive instead of reactive&#8221;<\/p><\/blockquote>\n<p>One mindset that stood out to us was <a href=\"https:\/\/www.inc.com\/jeff-haden\/why-emotionally-intelligent-people-embrace-2-way-doors-rule-to-make-better-faster-decisions.html\">Jeff Bezos\u2019 approach to decision making<\/a>. Bezos breaks decisions down into two types: one-way doors, or decisions that are impossible to reverse, and two-way doors, which are ultimately reversible.<\/p>\n<p>Combining this approach with our awareness of the bicycle shed effect (and how to avoid it), we\u2019ve created our own decision-making matrix that gives those of us on the leadership team a useful framework when working on important decisions day to day.<\/p>\n<p>This framework doesn\u2019t only help you to involve your team more in decision making; it also helps their work become more <a href=\"https:\/\/www.intercom.com\/blog\/proactive-support\/\">proactive instead of reactive<\/a>, an issue that <a href=\"https:\/\/www.intercom.com\/blog\/forrester-research-biggest-challenges-for-support-teams\/\">many support teams in the industry are facing<\/a>.<\/p>\n<h2 id=\"creating-the-right-decision-making-framework-for-your-support-team\">Creating the right decision-making framework for your support team<\/h2>\n<p>Before we start any project in customer support, we note the key problems to be solved and decide whether these decisions are blue, green, red, or gold decisions. Each color corresponds to a different level of importance, and requires a different level of team involvement.<\/p>\n<p>Here\u2019s what those colors mean.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26374\" src=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2021\/09\/Decision_making_framework.jpg\" alt=\"Intercom Customer Support decision-making framework\" width=\"1700\" height=\"600\" srcset=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2021\/09\/Decision_making_framework.jpg 1700w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2021\/09\/Decision_making_framework-300x106.jpg 300w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2021\/09\/Decision_making_framework-700x247.jpg 700w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2021\/09\/Decision_making_framework-768x271.jpg 768w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2021\/09\/Decision_making_framework-1536x542.jpg 1536w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2021\/09\/Decision_making_framework-600x212.jpg 600w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2021\/09\/Decision_making_framework-1400x494.jpg 1400w\" sizes=\"auto, (max-width: 1700px) 100vw, 1700px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>Blue decisions: Open to team suggestions<\/h3>\n<p>Blue decisions don\u2019t come with a specific solution in mind, just the problem to be solved. For these, we open the question to the team via focus groups, Slack conversations, surveys, or team meetings, to get feedback and ideas.<\/p>\n<p><em><strong>Example:<\/strong> \u201cWe have a lot of \u2018reopened\u2019 conversations as a team, what can we do to solve that?\u201d<\/em><\/p>\n<h3>Green decisions: Multiple-choice decisions<\/h3>\n<p>Green decisions are multiple-choice decisions. That means that leadership asks for input on a few options via polls in Slack or Google Forms. By reducing the choices, we can ensure we don&#8217;t get waylaid by bikeshedding and stay focused on solving the problem at hand.<\/p>\n<p><em><strong>Example:<\/strong> \u201cWe\u2019re making a workflow change to the way we do overtime. Do you prefer Solution A or Solution B?\u201d<\/em><\/p>\n<h3>Red decisions: Reversible decisions<\/h3>\n<p>Red decisions are quick, important, change-driven, reversible (two-way door) decisions. In these situations, the team trials the proposed solution, gives feedback, and we have the opportunity to address issues or reverse back to the previous state if needed.<\/p>\n<p><em><strong>Example:<\/strong> \u201cWe\u2019ll be trying a new Office Hours feature for the next two weeks. Let us know what you think, and we\u2019ll discuss any feedback in our monthly meeting to see how it\u2019s going.\u201d<\/em><\/p>\n<h3>Gold decisions: Executive, strategic decisions<\/h3>\n<p>Gold decisions are executive, strategic decisions made on a company level. These decisions aren\u2019t open for discussion. In cases like these, explaining the \u201cwhy\u201d behind the decision is key, so communication is our main priority.<\/p>\n<p><em><strong>Example:<\/strong> \u201cAs a company, we\u2019ll be moving to a new performance review tool at the end of this quarter. Here\u2019s everything you need to know about the new tool, why we\u2019ve made the decision to move, how it will affect you, and what you can expect.\u201d<\/em><\/p>\n<p>In advance of rolling out this new framework, we shared the color matrix with the team, and held office hours where team members could bring any questions or concerns.<\/p>\n<h2 id=\"the-results-so-far\">The results so far<\/h2>\n<p>We rolled this new framework out in April 2021. So far feedback has been overwhelmingly positive, and the team has told us that they feel the process of decision making is way more transparent.<\/p>\n<blockquote class=\"pullquote-style-two\"><p>\u201cWe\u2019ve seen a 30% increase in favorability for the Support team, which is a clear indication that the team felt heard\u201d<\/p><\/blockquote>\n<p>Several months after implementation, we found ourselves in a situation where we could once again pulse check the satisfaction rate of our team in regards to decision making and their ability to influence decisions. I\u2019m pleased to report we\u2019ve seen a 30% increase in favorability in this area of the company survey for the Support team, scoring slightly above the company average. This is a clear indication that the team felt heard and better empowered to influence key decisions that affect their work.<\/p>\n<p>This change has also given managers more defined processes to follow when working on projects, which has helped create shared language and terminology surrounding decision making going forward.<\/p>\n<p>While we\u2019re happy with the results so far, this is only the first iteration of this new framework. As always, we\u2019ll continue to seek feedback and improve. We believe that with more practice, accountability, and team involvement, we\u2019ll be able to fully appreciate all <a href=\"https:\/\/www.intercom.com\/blog\/how-every-team-can-benefit-from-conversational-support\/\">the business benefits<\/a> of a more involved, engaged support team: greater innovation, higher productivity, and better team morale.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>We recently introduced a new decision-making framework for our Support team that ensures that everyone is heard and feels involved. Here\u2019s what we learned \u2013 and how you can use it too.<\/p>\n","protected":false},"author":480,"featured_media":26367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"category":[3],"tags":[142,22006],"coauthors":[24871],"class_list":["post-26366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-support","tag-customer-support","tag-support-leadership"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A Framework For Giving Your Support Team More Input - The Intercom Blog<\/title>\n<meta name=\"description\" content=\"Your support team is an invaluable resource, so you need to ensure they feel heard and listened to. 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