{"id":26839,"date":"2022-07-27T16:20:29","date_gmt":"2022-07-27T15:20:29","guid":{"rendered":"https:\/\/www.intercom.com\/blog\/?p=26839"},"modified":"2022-07-27T16:21:42","modified_gmt":"2022-07-27T15:21:42","slug":"accelerate-sales-using-intercom-integration-hubspot","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/accelerate-sales-using-intercom-integration-hubspot\/","title":{"rendered":"4 ways to accelerate sales using the Intercom integration with HubSpot"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Successful sales and marketing teams understand the most important element of the buyer\u2019s journey \u2013 the person behind it. Learn how to better understand, nurture, and convert leads with the Intercom integration with HubSpot.<\/span><\/p>\n<div class=\"oembed-wrapper oembed--youtube\"><iframe loading=\"lazy\" title=\"Intercom and HubSpot Integration: Sync Date and Automate Workflows\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/nz0SyQIejcI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">A great customer relationship management (CRM) platform is at the core of every marketing and sales team\u2019s tech stack. Integrations like the<\/span><a href=\"https:\/\/hubs.la\/Q012bwhQ0\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Intercom integration with HubSpot<\/span><\/a><span style=\"font-weight: 400;\"> empower these teams to use data from live chat and messaging, smart workflows, and business intelligence to anticipate prospect and customer needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, there are the added benefits of taking away manual tasks, creating a more personalized experience for new contacts, and cutting down on customer acquisition costs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As <\/span><a href=\"https:\/\/www.g2.com\/products\/intercom\/reviews\/intercom-review-4874245\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Nancy Dandolos<\/span><\/a><span style=\"font-weight: 400;\">, a Customer Success Manager at The Signal Group, puts it:<\/span><\/p>\n<blockquote class=\"pullquote-style-four\"><p>\u201cIntercom and Hubspot have become an integral part of our strategy, so the integration is vital. Our customers recognize the Intercom name and are reassured they will always get the right help.\u201d<\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Here\u2019s how sales and marketing teams can accelerate sales productivity, maximize marketing prospect data, and close more deals using Intercom and HubSpot together.<\/span><\/p>\n<h2 id=\"why-combine-live-chat-and-chatbot-technology-with-your-crm\"><span style=\"font-weight: 400;\">Why combine live chat and chatbot technology with your CRM?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With the depths of information available online, the journey from first contact to becoming a customer varies and can happen in a matter of minutes if you catch someone at just the right moment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finding that moment is made easier when data is synced between all of your team\u2019s favorite marketing and sales tools. People conduct work research at all hours of the day and for organizations that serve customers globally, that often means different time zones. With Intercom\u2019s <\/span><a href=\"https:\/\/www.intercom.com\/blog\/live-chat\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">live chat<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.intercom.com\/blog\/customizable-bots\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">chatbot<\/span><\/a><span style=\"font-weight: 400;\"> functionality and HubSpot\u2019s combined contact timeline, sales teams can capitalize on having detailed information on prospects, then guide them to the information they need.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Intercom and HubSpot, you can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automatically keep HubSpot CRM records up to date.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide sales teams access to key HubSpot lead data directly from Intercom messages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">See a complete picture of the prospect journey with a unified contact timeline that automatically logs conversations and activities.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As Leo Schmahl, a design professional who uses Intercom and HubSpot together, says:<\/span><\/p>\n<blockquote class=\"pullquote-style-four\"><p>\u201cThanks to the synchronization, I always have the most important data about a contact in view and can track the latest events in a contact&#8217;s feed in order to be able to offer targeted support.\u201d<\/p><\/blockquote>\n<h2 id=\"4-ways-to-use-the-intercom-integration-with-hubspot-to-maximize-crm-data\"><span style=\"font-weight: 400;\">4 ways to use the Intercom integration with HubSpot to maximize CRM data<\/span><\/h2>\n<p><a href=\"https:\/\/blog.hubspot.com\/sales\/crm-data\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bad data costs companies in the U.S<\/span><\/a><span style=\"font-weight: 400;\"> $3T per year (yes \u2013 that\u2019s trillions of dollars). Contacts\u2019 business addresses and phone numbers change rapidly, and with the ongoing \u201cGreat Resignation,\u201d prospects may end up at a new company and reach out from their new role with new contact information. Manually keeping up with prospects is a time-consuming process, but with smart technology like Intercom and HubSpot, it can be exponentially less manual.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With an integrated system of lead engagement and follow-up, much of the work to personalize the prospect experience and capture interested contacts can be automated. A bit of work up front to set up these systems will pay off in a significant way in the long run \u2013 the more data you collect, the smarter your sales organization is.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how to use the <\/span><a href=\"https:\/\/hubs.la\/Q012bwhQ0\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Intercom integration with HubSpot<\/span><\/a><span style=\"font-weight: 400;\"> to maximize CRM data, shorten the sales cycle, and improve sales performance.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Widen the sales funnel\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Capture leads 24\/7 using smart chatbots, then automatically qualify them and route them to nurturing or sales follow-up using HubSpot workflows. All subsequent conversations automatically appear in your contacts\u2019 unified timeline in HubSpot so sales can have a guided conversation based on real-time activity data.<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/01\/Intercom-Hubspot-Integration02.jpg\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">2. Create custom workflows based on Intercom conversation data<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Trigger HubSpot workflows from Intercom conversations based on date, keywords, or URL. For example, create a workflow that automatically places new leads in a nurturing flow when they mention \u201cpricing,\u201d \u201cdemo,\u201d or \u201cmonthly plan\u201d in conversations.<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/01\/Intercom-Hubspot-Integration01.jpg\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">3. Improve lead routing and time to close<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Get every lead to the right owner through automated, smart lead routing. When a lead initiates a chat on Intercom, they are matched with their HubSpot owner enabling quick routing to the right person. Sales representatives can then view the contact\u2019s lifecycle stage and deal status to easily guide a personalized conversation.<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/01\/Intercom-Hubspot-Integration03.jpg\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">4. Automate customer support inquiries and follow-up<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Artificial intelligence (AI) has changed the way that people seek out answers to their questions. <\/span><a href=\"https:\/\/www.intercom.com\/blog\/customer-service-chatbots\/\"><span style=\"font-weight: 400;\">Customer\u00a0<\/span><\/a><a href=\"https:\/\/www.intercom.com\/blog\/customer-service-chatbots\/\"><span style=\"font-weight: 400;\">service chatbots<\/span><\/a><span style=\"font-weight: 400;\">, like Intercom\u2019s, can instantly answer questions like \u201cwhat is your\u00a0<\/span><span style=\"font-weight: 400;\">pricing?\u201d then add contacts to sales and marketing workflows. For FAQs, help center <\/span><span style=\"font-weight: 400;\">articles, and other straightforward support questions, the <a href=\"https:\/\/www.intercom.com\/blog\/messenger\" target=\"_blank\" rel=\"noopener\">Intercom Messenger<\/a> provides a simple user experience, collects data, and enables follow-up and nurturing with HubSpot workflows.<\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/intercom.com\/blog\/wp-content\/uploads\/2018\/08\/O.gif\" alt=\"How real-time chatbots respond to customer support questions\" width=\"650\" height=\"500\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.linkedin.com\/in\/catherinebrodigan\/?originalSubdomain=ie\" target=\"_blank\" rel=\"noopener\">Catherine Brodigan<\/a>, Manager of Global App and Service Partnerships for Intercom, says:<\/span><\/p>\n<blockquote class=\"pullquote-style-four\"><p><span style=\"font-weight: 400;\">\u201cWith a complete picture of the lead journey and the sophisticated automation tools from HubSpot, this integration helps to humanize the prospecting process. Using Intercom and HubSpot, <\/span>sales reps and marketers know who their leads are, can reduce manual research and clicks, and streamline lead routing and qualification.<span style=\"font-weight: 400;\">\u201d\u00a0<\/span><\/p><\/blockquote>\n<p class=\"inline-cta-quote\"><a href=\"https:\/\/hubs.la\/Q012bwhQ0\" target=\"_blank\" rel=\"noopener\">Ready to capture more leads from your website and turn them into loyal customers through meaningful conversations? Add the Intercom integration to HubSpot today<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Capture more leads and turn them into loyal customers through meaningful conversations with the Intercom integration with Hubspot.<\/p>\n","protected":false},"author":512,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"category":[12897],"tags":[16667,12593,650,17614],"coauthors":[24984],"class_list":["post-26839","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-b2b-sales","tag-hubspot","tag-integration","tag-sales-automation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>4 Ways to accelerate sales using the Intercom integration with HubSpot<\/title>\n<meta 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