{"id":27400,"date":"2022-05-13T13:16:07","date_gmt":"2022-05-13T12:16:07","guid":{"rendered":"https:\/\/www.intercom.com\/blog\/?p=27400"},"modified":"2022-05-18T23:14:41","modified_gmt":"2022-05-18T22:14:41","slug":"what-is-a-marketing-campaign","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/what-is-a-marketing-campaign\/","title":{"rendered":"What is a marketing campaign?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A marketing campaign is a well-planned and executed strategy for increasing brand recognition, engagement, sales, and\/or customer loyalty.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many different types of marketing approaches that can be incorporated into a marketing campaign. Examples include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Search engine marketing<\/b><span style=\"font-weight: 400;\"> where you strategically position your content at the top of search engine results.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Digital marketing<\/b><span style=\"font-weight: 400;\">, which relies on channels such as websites, social media platforms, and email.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Affiliate marketing,<\/b><span style=\"font-weight: 400;\"> where you partner with another brand to market your products.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s important not to conflate marketing campaigns with advertising campaigns.\u00a0<\/span><\/p>\n<p><b>Advertising campaigns<\/b><span style=\"font-weight: 400;\"> typically focus on promoting specific products or services on paid channels, while <\/span><b>marketing campaigns<\/b><span style=\"font-weight: 400;\"> address customer needs more broadly through a variety of organic, paid, and earned channels.<\/span><\/p>\n<h2 id=\"what-is-a-campaign-in-marketing\"><b>What is a campaign in marketing?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A campaign is a strategic effort that is used to promote a specific business goal or objective, such as driving more sign-ups for your product or service, or capturing customer feedback in the form of a survey.\u00a0<\/span><\/p>\n<blockquote class=\"pullquote-style-two\"><p>&#8220;Campaigns are meant to reach specific audiences and can be orchestrated via different marketing tactics and media types&#8221;<\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">In marketing, campaigns are meant to reach specific audiences and can be orchestrated via different marketing tactics and media types such as email, social media, print, and other channels.\u00a0<\/span><\/p>\n<h2 id=\"what-is-an-integrated-marketing-campaign\"><b>What is an integrated marketing campaign?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">An integrated marketing campaign has a clearly defined goal and message, which is communicated cohesively across a number of marketing channels. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using consistent messaging, an integrated marketing campaign may rely on a variety of channels, from print to social media to digital websites, to appeal to customers using the same language and imagery. Integrated marketing campaigns are typically memorable, using a common message across all marketing channels to resonate with customers no matter where they encounter the brand.\u00a0<\/span><\/p>\n<h2 id=\"what-is-a-digital-marketing-campaign\"><b>What is a digital marketing campaign?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Digital marketing refers to marketing initiatives that rely on digital channels such as social media platforms, mobile apps, and websites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A digital marketing campaign starts just like any other type of campaign \u2013 by setting specific goals.\u00a0<\/span><\/p>\n<blockquote class=\"pullquote-style-two\"><p>&#8220;Earned media is often the result of a public relations campaign&#8221;<\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Next comes identifying the target audience, developing initiatives, selecting channels, and tailoring marketing messages to the audience based on the selected channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When planning a digital marketing campaign, brands also look at the state of their owned, earned, and paid media.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Owned media<\/b><span style=\"font-weight: 400;\"> includes channels like websites, social media profiles, and web content that a brand already owns. These channels can quickly and easily be used as conduits for marketing content.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Earned media<\/b><span style=\"font-weight: 400;\"> refers to media such as newspaper articles, online reviews, or external social media profiles that mention a brand. Earned media is often the result of a public relations campaign.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Paid media<\/b><span style=\"font-weight: 400;\"> is marketing media that is bought and paid for by a brand. Examples include paid ads and paid or sponsored social media and articles.<\/span><\/li>\n<\/ul>\n<h2 id=\"what-is-an-email-marketing-campaign\"><b>What is an email marketing campaign?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Email marketing refers to the use of email to communicate marketing messages to customers. These messages might seek to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promote brand awareness.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inform customers about new products or services.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Re-engage customers who haven\u2019t used a product or made a purchase in a while.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Convert sales leads.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Solidify customer loyalty.<\/span><\/li>\n<\/ul>\n<h2 id=\"what-is-an-influencer-marketing-campaign\"><b>What is an influencer marketing campaign?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Influencer marketing refers to the use of influencers to market a product or service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What is an influencer? It\u2019s any well-known person who appeals to a brand\u2019s customer base. A celebrity whose social media following consists of the ideal target market for a particular brand would be a good influencer for that brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depending on the type of product and the target market, influencers can be globally recognized stars, or they might be people known primarily to a niche group of product users.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A marketing campaign is a well-planned and executed strategy to increase brand recognition, engagement, sales, and\/or customer loyalty. <\/p>\n","protected":false},"author":513,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"category":[1],"tags":[12724,25018,25032],"coauthors":[25017],"class_list":["post-27400","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-faqs","tag-glossary","tag-marketing-campaign"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is a Marketing Campaign? | Intercom - The Intercom Blog<\/title>\n<meta name=\"description\" content=\"A marketing campaign is a well-planned and executed strategy to increase brand recognition, engagement, sales, and\/or customer loyalty.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intercom.com\/blog\/what-is-a-marketing-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a marketing campaign?\" \/>\n<meta property=\"og:description\" content=\"A marketing campaign is a well-planned and executed strategy to increase brand recognition, engagement, sales, and\/or customer loyalty.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intercom.com\/blog\/what-is-a-marketing-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"The Intercom Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/intercominc\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-13T12:16:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-18T22:14:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2024\/08\/Intercom-Blog-Share-Image.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nessa Morrissey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NessMorr11\" \/>\n<meta name=\"twitter:site\" content=\"@intercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nessa Morrissey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/what-is-a-marketing-campaign\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/what-is-a-marketing-campaign\\\/\"},\"author\":{\"name\":\"Nessa Morrissey\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#\\\/schema\\\/person\\\/32fb7eab276aaa20a3761d804d52e522\"},\"headline\":\"What is a marketing campaign?\",\"datePublished\":\"2022-05-13T12:16:07+00:00\",\"dateModified\":\"2022-05-18T22:14:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/what-is-a-marketing-campaign\\\/\"},\"wordCount\":627,\"publisher\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#organization\"},\"keywords\":[\"FAQs\",\"Glossary\",\"marketing campaign\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/what-is-a-marketing-campaign\\\/\",\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/what-is-a-marketing-campaign\\\/\",\"name\":\"What is a Marketing Campaign? | Intercom - The Intercom Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#website\"},\"datePublished\":\"2022-05-13T12:16:07+00:00\",\"dateModified\":\"2022-05-18T22:14:41+00:00\",\"description\":\"A marketing campaign is a well-planned and executed strategy to increase brand recognition, engagement, sales, and\\\/or customer loyalty.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.intercom.com\\\/blog\\\/what-is-a-marketing-campaign\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/\",\"name\":\"The Intercom Blog\",\"description\":\"Articles and Podcasts on Customer Service, AI and Automation, Product, and more\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#organization\",\"name\":\"The Intercom Blog\",\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Intercom-logo-sq-black-trans.png\",\"contentUrl\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Intercom-logo-sq-black-trans.png\",\"width\":1000,\"height\":1000,\"caption\":\"The Intercom Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/intercominc\",\"https:\\\/\\\/x.com\\\/intercom\",\"https:\\\/\\\/www.instagram.com\\\/intercom\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/2491343\",\"https:\\\/\\\/www.pinterest.ie\\\/intercom\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCJG0MvLP03kyzzAkD-w98aQ\",\"https:\\\/\\\/en.wikipedia.org\\\/wiki\\\/Intercom_(company)\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#\\\/schema\\\/person\\\/32fb7eab276aaa20a3761d804d52e522\",\"name\":\"Nessa Morrissey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3e0af15af24e0cd36cf4328dbe20276f103a7eb72f13cf0a3aaa5bb7a36c8944?s=96&d=mm&r=pga0743e1e0cc5de8dcadee1e3480b129e\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3e0af15af24e0cd36cf4328dbe20276f103a7eb72f13cf0a3aaa5bb7a36c8944?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3e0af15af24e0cd36cf4328dbe20276f103a7eb72f13cf0a3aaa5bb7a36c8944?s=96&d=mm&r=pg\",\"caption\":\"Nessa Morrissey\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/NessMorr11\"],\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/author\\\/nessa_morrissey\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What is a Marketing Campaign? | Intercom - The Intercom Blog","description":"A marketing campaign is a well-planned and executed strategy to increase brand recognition, engagement, sales, and\/or customer loyalty.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.intercom.com\/blog\/what-is-a-marketing-campaign\/","og_locale":"en_US","og_type":"article","og_title":"What is a marketing campaign?","og_description":"A marketing campaign is a well-planned and executed strategy to increase brand recognition, engagement, sales, and\/or customer loyalty.","og_url":"https:\/\/www.intercom.com\/blog\/what-is-a-marketing-campaign\/","og_site_name":"The Intercom Blog","article_publisher":"https:\/\/www.facebook.com\/intercominc","article_published_time":"2022-05-13T12:16:07+00:00","article_modified_time":"2022-05-18T22:14:41+00:00","og_image":[{"width":1800,"height":840,"url":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2024\/08\/Intercom-Blog-Share-Image.jpeg","type":"image\/jpeg"}],"author":"Nessa Morrissey","twitter_card":"summary_large_image","twitter_creator":"@NessMorr11","twitter_site":"@intercom","twitter_misc":{"Written by":"Nessa Morrissey","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.intercom.com\/blog\/what-is-a-marketing-campaign\/#article","isPartOf":{"@id":"https:\/\/www.intercom.com\/blog\/what-is-a-marketing-campaign\/"},"author":{"name":"Nessa Morrissey","@id":"https:\/\/www.intercom.com\/blog\/#\/schema\/person\/32fb7eab276aaa20a3761d804d52e522"},"headline":"What is a marketing campaign?","datePublished":"2022-05-13T12:16:07+00:00","dateModified":"2022-05-18T22:14:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.intercom.com\/blog\/what-is-a-marketing-campaign\/"},"wordCount":627,"publisher":{"@id":"https:\/\/www.intercom.com\/blog\/#organization"},"keywords":["FAQs","Glossary","marketing campaign"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.intercom.com\/blog\/what-is-a-marketing-campaign\/","url":"https:\/\/www.intercom.com\/blog\/what-is-a-marketing-campaign\/","name":"What is a Marketing Campaign? | Intercom - The Intercom Blog","isPartOf":{"@id":"https:\/\/www.intercom.com\/blog\/#website"},"datePublished":"2022-05-13T12:16:07+00:00","dateModified":"2022-05-18T22:14:41+00:00","description":"A marketing campaign is a well-planned and executed strategy to increase brand recognition, engagement, sales, and\/or customer loyalty.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.intercom.com\/blog\/what-is-a-marketing-campaign\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.intercom.com\/blog\/#website","url":"https:\/\/www.intercom.com\/blog\/","name":"The Intercom Blog","description":"Articles and Podcasts on Customer Service, AI and Automation, Product, and more","publisher":{"@id":"https:\/\/www.intercom.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.intercom.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.intercom.com\/blog\/#organization","name":"The Intercom Blog","url":"https:\/\/www.intercom.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.intercom.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2019\/08\/Intercom-logo-sq-black-trans.png","contentUrl":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2019\/08\/Intercom-logo-sq-black-trans.png","width":1000,"height":1000,"caption":"The Intercom Blog"},"image":{"@id":"https:\/\/www.intercom.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/intercominc","https:\/\/x.com\/intercom","https:\/\/www.instagram.com\/intercom\/","https:\/\/www.linkedin.com\/company\/2491343","https:\/\/www.pinterest.ie\/intercom\/","https:\/\/www.youtube.com\/channel\/UCJG0MvLP03kyzzAkD-w98aQ","https:\/\/en.wikipedia.org\/wiki\/Intercom_(company)"]},{"@type":"Person","@id":"https:\/\/www.intercom.com\/blog\/#\/schema\/person\/32fb7eab276aaa20a3761d804d52e522","name":"Nessa Morrissey","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3e0af15af24e0cd36cf4328dbe20276f103a7eb72f13cf0a3aaa5bb7a36c8944?s=96&d=mm&r=pga0743e1e0cc5de8dcadee1e3480b129e","url":"https:\/\/secure.gravatar.com\/avatar\/3e0af15af24e0cd36cf4328dbe20276f103a7eb72f13cf0a3aaa5bb7a36c8944?s=96&d=mm&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3e0af15af24e0cd36cf4328dbe20276f103a7eb72f13cf0a3aaa5bb7a36c8944?s=96&d=mm&r=pg","caption":"Nessa Morrissey"},"sameAs":["https:\/\/x.com\/NessMorr11"],"url":"https:\/\/www.intercom.com\/blog\/author\/nessa_morrissey\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/posts\/27400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/users\/513"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/comments?post=27400"}],"version-history":[{"count":0,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/posts\/27400\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/media?parent=27400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/category?post=27400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/tags?post=27400"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/coauthors?post=27400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}