{"id":27822,"date":"2022-07-27T17:30:37","date_gmt":"2022-07-27T16:30:37","guid":{"rendered":"https:\/\/www.intercom.com\/blog\/?p=27822"},"modified":"2022-08-16T14:09:46","modified_gmt":"2022-08-16T13:09:46","slug":"intercom-for-enterprise-integrations","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/intercom-for-enterprise-integrations\/","title":{"rendered":"Ensuring Intercom\u2019s interoperability for enterprise customers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As companies and their headcounts grow, <\/span><a href=\"https:\/\/assets.ctfassets.net\/xny2w179f4ki\/1Rkq6LS3KCTspcZXHy7bwR\/7c1fb5fa5f32244cc7ea4137b1bfccd4\/The_Ultimate_Modern_Support_Tech_Stack.pdf\"><span style=\"font-weight: 400;\">so do their tech stacks<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The scale of enterprise businesses makes them inherently complex \u2013 they rely on a suite of tools tailored for specific workflows. Users spend far too much time jumping from app to app, hindering productivity.\u00a0<\/span><\/p>\n<blockquote class=\"pullquote-style-four\"><p><em>This is the fourth post in a content series exploring Intercom\u2019s investment in supporting enterprises. <a href=\"https:\/\/www.intercom.com\/blog\/intercom-for-enterprise\/\" target=\"_blank\" rel=\"noopener\">Explore other articles in the series.<\/a><\/em><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">At Intercom, one of the core beliefs guiding our product is that the old world of siloed companies and their siloed tools is breaking down. This belief underpins our commitment to building a product that interoperates smoothly with any company\u2019s tech stack, no matter how large and complex, while multiplying the value that tech stack can offer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To us, avoiding silos means two things:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Building a platform that consolidates customer communications:<\/strong>\u00a0With Intercom, all customer communications happen through a single unified platform and source of data that\u2019s continuously learning, serving, and supporting individual customer needs so you can make the most of every engagement to grow your business.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Offering integrations so this platform can work seamlessly with other tools in your tech stack:<\/strong>\u00a0As businesses grow, the number of tools used across teams can quickly become unmanageable. These tools need to communicate and work together to ensure you seize every opportunity to meaningfully engage with your customers.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">These may seem like conflicting goals, but together they work towards the end goal of empowering businesses to be there for customers. Intercom offers a personalized experience to every customer your business interacts with, and nurtures these relationships from the very beginning.\u00a0<\/span><\/p>\n<blockquote class=\"pullquote-style-two\"><p>\u201cIntercom works alongside your existing support channels \u2013 like email and phone \u2013 to give customers the choice of self-serve and\/or one-to-one support in your app, product, or website\u201d<\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Intercom works alongside your existing support channels \u2013 like email and phone \u2013 to give customers the choice of self-serve and\/or one-to-one support in your app, product, or website. It\u2019s easy to set up, integrates with your existing support tools, and provides all the workload management tools you need to add messaging without overwhelming your team.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We work hard to ensure Intercom cooperates with our customers&#8217; most important apps, bringing together all the customer data you need to effectively nurture customer relationships and scale your business. Every customer has a unique use case and toolset, and we offer integrations, APIs, and webhooks to enable them to design their ideal workflows within and alongside Intercom.<\/span><\/p>\n<blockquote class=\"pullquote-style-four\"><p><span style=\"font-weight: 400;\">\u201cIntercom has unleashed the power of conversational support across Medallia&#8217;s growing suite of products. What used to be a disjointed customer experience is now unified, consistent, and personalized.\u201d\u00a0 <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em><span style=\"font-weight: 400;\">Kennen Warmack, VP Global Support and Education, Medallia<\/span><\/em><\/p><\/blockquote>\n<h2 id=\"how-can-i-integrate-my-favorite-apps-with-intercom\"><span style=\"font-weight: 400;\">How can I integrate my favorite apps with Intercom?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are several ways to integrate Intercom with the most important tools in your tech stack.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The Intercom App Store<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Our <a href=\"https:\/\/www.intercom.com\/blog\/app-store\">App Store<\/a> now contains over 350 powerful apps and integrations which create flexibility and extensibility around Intercom\u2019s existing solutions, allowing you to tailor Intercom to your business:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">One-click integrations with CRMs like <a href=\"https:\/\/www.salesforce.com\/uk\/\">Salesforce<\/a> and <a href=\"https:\/\/www.hubspot.com\/products\/crm\">HubSpot<\/a> drive faster time to value.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integrations with Support tools like <a href=\"https:\/\/www.playvox.com\/\">Playvox<\/a> and <a href=\"https:\/\/www.maestroqa.com\/\">MaestroQA<\/a> drive improved KPIs across our support use case.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integrations with phone providers like <a href=\"https:\/\/www.dialpad.com\/\">Dialpad<\/a> and <a href=\"https:\/\/aircall.io\/\">Aircall<\/a> reduce context switching for agents, and drive improved business efficiencies.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integrations with product analytics tools like <a href=\"https:\/\/amplitude.com\/\">Amplitude<\/a> make it easier to understand and measure the impact of customer interactions in Intercom, helping to increase revenue and reduce churn.<\/span><\/li>\n<\/ul>\n<blockquote class=\"pullquote-style-four\"><p><span style=\"font-weight: 400;\">\u201cThe fact that we\u2019re able to integrate Intercom with other tools like Salesforce enables us to send tailored messages based on where customers are in their journey, if a specific event has been triggered, or if they\u2019ve taken a particular action.\u201d\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em><span style=\"font-weight: 400;\">Victoria Vergnaud, Customer Success Operations, Spendesk<\/span><\/em><\/p><\/blockquote>\n<h3><span style=\"font-weight: 400;\">Intercom\u2019s REST API<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We make it as straightforward as possible for developers to build on top of Intercom, allowing you to customize our platform to suit your company\u2019s specific needs. Build context-relevant, action-oriented apps directly on top of Intercom with ease \u2013 whether you&#8217;re publicly integrating your service with ours, or you&#8217;re building for your own team&#8217;s private usage, our <a href=\"https:\/\/developers.intercom.com\/building-apps\/docs\/rest-apis\">open API<\/a> allows our customers and partners to build fully customizable integrations with other tools and services. On top of that, our developer hub and robust API documentation mean you\u2019ll be guided through every step.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wayne Stewart, Head of Customer Success and Support, Cloud Growth, Dev Ops &amp; IT at <a href=\"https:\/\/www.atlassian.com\/\">Atlassian<\/a>, says that the robust API is one of the team\u2019s favorite features of the platform, as it enriches data for the support engineers, reduces the need for context-switching, and ultimately improves the customer experience.<\/span><\/p>\n<blockquote class=\"pullquote-style-four\"><p><span style=\"font-weight: 400;\">\u201cWhen new engineers start to dig into Intercom and the API, they always say things like, \u2018Oh my gosh, every product should have an API like this \u2013 the things we can do, the data we can extract!\u2019\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em><span style=\"font-weight: 400;\">Wayne Stewart, Head of Customer Success and Support, Cloud Growth, Dev Ops &amp; IT, Atlassian\u00a0<\/span><\/em><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/www.intercom.com\/blog\/first-party-data\/\">data you store in Intercom<\/a> can help drive decision-making, but only if it&#8217;s accurate and accessible. Our API makes it easier than ever to pull, analyze, and update your Intercom customer and conversation data.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Measure and improve your support team\u2019s performance by easily analyzing conversation data with new out-of-the-box metrics and more granular timestamps.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enhance your decision-making by exporting the exact customer and conversation data you need to the BI tools you use.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gain context for more personalized conversations by systematically creating and updating custom data attributes and conversation tags.<\/span><\/li>\n<\/ul>\n<h3><a href=\"https:\/\/developers.intercom.com\/building-apps\/docs\/setting-up-webhooks\"><span style=\"font-weight: 400;\">Webhooks<\/span><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">A webhook allows third-party services to deliver updates to your app in real time. A specified event or action prompts the <\/span><span style=\"font-weight: 400;\">webhook provider<\/span><span style=\"font-weight: 400;\"> to trigger an update, and pushes it to your app via <\/span><span style=\"font-weight: 400;\">HTTP requests<\/span><span style=\"font-weight: 400;\">. When you receive the request, you handle it with some custom logic, like sending an email or storing the data in a database.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amplitude supports ingesting event data from Intercom using webhooks. Customers can stream their Intercom campaign data into Amplitude and use behavioral analytics to monitor their campaigns\u2019 success. This bi-directional integration means that Amplitude customers can use Amplitude and Intercom to optimize campaign performance and impact on in-product engagement, conversion, and retention.\u00a0<\/span><\/p>\n<blockquote class=\"pullquote-style-two\"><p><span style=\"font-weight: 400;\">\u201c<\/span>Next-generation software is about helping businesses to scale and nurture their relationships with their customers \u2013 a huge part of that is ensuring interoperability with other tools<span style=\"font-weight: 400;\">\u201d<\/span><\/p><\/blockquote>\n<h3><span style=\"font-weight: 400;\">Build your own custom app<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Intercom\u2019s Canvas Kit allows you to build apps that work from directly within the Intercom UI. This means you can bring your workflows and your product into Intercom, making it easy for teammates and customers to see information or take actions that aren&#8217;t specifically to do with Intercom.<\/span><\/p>\n<p><a href=\"https:\/\/www.grover.com\/\"><span style=\"font-weight: 400;\">Grover<\/span><\/a><span style=\"font-weight: 400;\"> is a platform that offers consumers more flexible ways to access tech by enabling them to rent devices such as phones, laptops, and smart watches. When analyzing customer behavior in their product, the team realized that the \u201cCancel order\u201d button on the order confirmation page was actually prompting customers to cancel who wouldn\u2019t have otherwise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Removing this button would inevitably have created more manual work for the customer support team as customers reached out directly to cancel their orders. To blend the best of both worlds, the team built an \u201cOrder cancellation\u201d app for the <\/span><a href=\"https:\/\/www.intercom.com\/blog\/messenger\"><span style=\"font-weight: 400;\">Intercom Messenger<\/span><\/a><span style=\"font-weight: 400;\">, enabling customers to cancel on their own with the help of <\/span><a href=\"https:\/\/www.intercom.com\/blog\/campaign\/resolution-bot\"><span style=\"font-weight: 400;\">Resolution Bot<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Low-code integrations<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With Intercom\u2019s <a href=\"https:\/\/www.intercom.com\/blog\/announcing-custom-actions-custom-objects\/\">Custom Actions<\/a>, you can connect your systems with Intercom in an environment that\u2019s quick and easy to set up, using little to no code. Custom Actions lets you use and update data that lives in other tools in your tech stack, making API calls that can present information in bots (e.g. order status) as well as take actions (e.g. customers updating contact details).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Custom Actions offers a frictionless opportunity for your teams to integrate with key platforms that your support team uses everyday.<\/span><\/p>\n<h2 id=\"we-will-continue-to-build-on-intercoms-interoperability\">We will continue to build on Intercom&#8217;s interoperability<\/h2>\n<p>Building next-generation software is about helping businesses to scale and nurture their relationships with their customers \u2013 a huge part of that is ensuring interoperability with other tools. We will continue to prioritize our work to improve and enhance Intercom\u2019s integrations and create a smoother experience for our customers, and their customers.<\/p>\n<p class=\"inline-cta-quote\"><a href=\"https:\/\/www.intercom.com\/blog\/intercom-for-enterprise\/\" target=\"_blank\" rel=\"noopener\">This is the fourth in a content series diving into Intercom\u2019s investments in supporting enterprises. Explore other articles in the series.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The old world of siloed companies and their siloed tools is breaking down. This belief underpins our commitment to building a product that interoperates smoothly with any company\u2019s tech stack, no matter how large and complex, while multiplying the value that tech stack can offer.\u00a0<\/p>\n","protected":false},"author":265,"featured_media":27842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"category":[12898],"tags":[650,25000,25081],"coauthors":[587,25080],"class_list":["post-27822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engineering","tag-integration","tag-intercom-for-enterprise","tag-interoperability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ensuring Intercom&#039;s interoperability for enterprise customers<\/title>\n<meta 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