{"id":27849,"date":"2022-08-03T15:27:18","date_gmt":"2022-08-03T14:27:18","guid":{"rendered":"https:\/\/www.intercom.com\/blog\/?p=27849"},"modified":"2025-04-04T10:08:25","modified_gmt":"2025-04-04T09:08:25","slug":"built-for-you-dynamic-content-granular-subscriptions-surveys-upgrades-and-more","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/built-for-you-dynamic-content-granular-subscriptions-surveys-upgrades-and-more\/","title":{"rendered":"Built for you: Dynamic Content, granular subscriptions, Surveys upgrades, and more"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Increased response rates, efficiency, and personalization: Welcome to July\u2019s edition of Built for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In July, <\/span><a href=\"https:\/\/www.intercom.com\/blog\/harvard-business-review-customer-engagement-statistics-2022\/\"><span style=\"font-weight: 400;\">newly released research<\/span><\/a><span style=\"font-weight: 400;\"> from Harvard Business Review Analytic Service, sponsored by Intercom, revealed what we\u2019ve all been thinking \u2013 customer engagement is the key to retention and loyalty. At Intercom, we\u2019re obsessed with our customers\u2019 success, and we\u2019re busy building key features to help you take your customer engagement offering to the next level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s dive in and explore the most exciting things we built for you in July.<\/span><\/p>\n<h2 id=\"boost-response-rates-with-the-latest-surveys-features\"><span style=\"font-weight: 400;\">Boost response rates with the latest Surveys features<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let&#8217;s be honest: if a survey isn&#8217;t quick and convenient, it&#8217;s tempting to skip it altogether. We\u2019ve introduced two new features that will uplevel your surveys, making them more accessible and engaging, and and driving higher customer response rates:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Embed your survey in an email to make participation easier and quicker for your customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use the new live preview function to view your survey through your customers\u2019 eyes before you launch.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-27853 aligncenter\" src=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/08\/email_embed-1.png\" alt=\"email_embed (1)\" width=\"600\" height=\"292\" srcset=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/08\/email_embed-1.png 600w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/08\/email_embed-1-300x146.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/span><\/p>\n<h2 id=\"targeted-personalized-conversations-at-scale-with-dynamic-content\"><span style=\"font-weight: 400;\">Targeted, personalized conversations at scale with Dynamic Content<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Upgrade your customers&#8217; experience with more targeted personalized communications. Intercom Dynamic Content leverages your existing customer data to allow you to create highly targeted rules, so you can be sure you\u2019re sending the right message to the right audience at the right time.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-27852\" src=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/08\/Dynamic-Content.gif\" alt=\"\" width=\"1364\" height=\"676\" \/><\/p>\n<h2 id=\"maximize-your-teams-time-by-linking-custom-bots\"><span style=\"font-weight: 400;\">Maximize your team\u2019s time by linking Custom Bots<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Produce relevant content in the most efficient way. Custom Bot linking spells the end of duplicated content across bots. Now your support teams can build a bot that focuses on a certain topic (e.g., refunds), then link it to multiple bots so they can draw the information your customers need, when they need it.\u00a0<\/span><\/p>\n<h2 id=\"juggle-multiple-email-lists-with-granular-subscription-management\"><span style=\"font-weight: 400;\">Juggle multiple email lists with granular subscription management<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Consolidate your marketing stack and send multiple marketing communications (newsletter, onboarding, product announcements, promotions) from a single tool. Granular subscription allows customers to easily opt out of non-essential communications without missing what\u2019s important to them \u2013 putting them in charge of their own personalized experience.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-27855 aligncenter\" src=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/08\/Opt-in.jpg\" alt=\"Granular subscriptions\" width=\"634\" height=\"706\" srcset=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/08\/Opt-in.jpg 634w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/08\/Opt-in-269x300.jpg 269w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/08\/Opt-in-629x700.jpg 629w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/08\/Opt-in-539x600.jpg 539w\" sizes=\"auto, (max-width: 634px) 100vw, 634px\" \/><\/p>\n<h2 id=\"create-a-more-personalized-support-experience-with-updated-sender-address-settings\"><span style=\"font-weight: 400;\">Create a more personalized support experience with updated sender address settings<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Map your sender address to the inbound address your customers contact you from with Intercom\u2019s updated sender address settings. With this option, if a customer contacts you through support@examply.com, then your replies will also come from <\/span><a href=\"mailto:support@examply.com\"><span style=\"font-weight: 400;\">support@examply.com<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 creating an added level of personalization and protection.<\/span><br \/>\n<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/7sewzqcezh.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 44.38% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_7sewzqcezh videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\"><\/div>\n<\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">Want to hear from other Intercom customers or share any feedback that you have with us? We&#8217;d love to hear from you over at <\/span><a href=\"https:\/\/forum.intercom.com\/s\/?utm_medium=blog&amp;utm_source=b4y-blog\"><span style=\"font-weight: 400;\">Interconnected<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 our customer community forum. Come say hi \ud83d\udc4b<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Intercom, we\u2019re obsessed with our customers\u2019 success, and we\u2019re busy building key features to help you take your customer engagement offering to the next level. Welcome to July\u2019s edition of Built for you: Increased response rates, efficiency, and personalization.<\/p>\n","protected":false},"author":534,"featured_media":27191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"category":[4],"tags":[],"coauthors":[25084],"class_list":["post-27849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Built for you: Dynamic Content, granular subscriptions, and more<\/title>\n<meta name=\"description\" content=\"We\u2019re obsessed with our customers\u2019 success, and we\u2019re busy building key features to help uplevel your customer engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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