{"id":27895,"date":"2022-08-11T10:30:47","date_gmt":"2022-08-11T09:30:47","guid":{"rendered":"https:\/\/www.intercom.com\/blog\/?p=27895"},"modified":"2024-10-22T17:53:30","modified_gmt":"2024-10-22T16:53:30","slug":"supercharge-your-support-in-context-support-guide","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/supercharge-your-support-in-context-support-guide\/","title":{"rendered":"Announcing our new guide ‘Supercharge Your Support: How In-context Support Can Boost Your Bottom Line’"},"content":{"rendered":"

Today, retaining customers is more valuable than acquiring new customers. But facing economic uncertainty coupled with fewer resources, support teams need to work smarter, not harder to increase loyalty. Learn how in our new guide.<\/a><\/p>\n

In today\u2019s digital era, customer expectations are rising but many support teams lack the modern tools and strategies needed to provide personal, efficient support at internet scale. What’s bad for customers is bad for business: 58% of consumers<\/a> will stop purchasing from a brand that does not provide personal experiences they value.<\/p>\n

With all of these competing challenges, how can support teams drive business value and keep customers happy in the modern age?<\/p>\n

“In-context support is the key ingredient your support tech stack is missing”<\/p><\/blockquote>\n

In-context support is the key ingredient your support tech stack is missing. Armed with a messenger with automation and self-serve capabilities, your team will be empowered to deliver the exact support customers need, at the precise moment they need it \u2013 while they\u2019re using your product, app, or service. And they\u2019ll be able to do this efficiently, without increasing headcount or hours logged.<\/p>\n

In this guide<\/a>, we\u2019ll share powerful strategies for increasing customer loyalty and boosting your business\u2019s bottom line \u2013 without overstretching your team or resources.<\/p>\n

When it comes to support, context is king<\/h2>\n

With the right in-context support tools and strategies, you can elevate your support team from drowning in repetitive queries to becoming hyper-efficient, customer-retaining business partners. As our VP of Customer Support Declan Ivory says:<\/p>\n

\u201cWith a modern messenger, every conversation is a chance to build trust, connection, and deep loyalty.\u201d<\/p>\n

\u2013 Declan Ivory, VP of Customer Support at Intercom<\/em><\/p><\/blockquote>\n

Get a sneak peek at the key strategies you\u2019ll learn in the guide<\/h2>\n

In this guide, we\u2019ll share our best strategies to help you start supporting your customers in the context of where they are and what they\u2019re doing in your product, app, or website.<\/p>\n

<\/p>\n

Of course, we\u2019re acutely aware that many businesses are operating with less headcount, resources, and bandwidth than before so we narrowed down our advice to the five essentials<\/em> for driving true bottom-line impact. We hope you\u2019ll find this guide is anti-fluff and high on nutritional need-to-know advice for thriving in the digital age. You\u2019ll learn:<\/p>\n