{"id":27994,"date":"2022-09-21T16:30:37","date_gmt":"2022-09-21T15:30:37","guid":{"rendered":"https:\/\/www.intercom.com\/blog\/?p=27994"},"modified":"2024-09-24T15:13:25","modified_gmt":"2024-09-24T14:13:25","slug":"announcing-customer-onboarding-starter-kit","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/announcing-customer-onboarding-starter-kit\/","title":{"rendered":"Announcing our refreshed guide &#8216;The Onboarding Starter Kit&#8217;"},"content":{"rendered":"<p>A few years ago, we published <em>The Onboarding Starter Kit<\/em>, which helped thousands of businesses successfully onboard their customers. Today, we\u2019re <a href=\"https:\/\/www.intercom.com\/blog\/resources\/guides\/onboarding\">launching a completely refreshed guide<\/a> to help you activate, engage, and retain more customers in the modern age.<\/p>\n<p>Since the onset of the global pandemic, many businesses have become internet businesses. In addition, due to economic uncertainty, company after company is tightening their tool budget, making it more valuable than ever to hold onto, nurture, and engage the existing customers you already have. Gaining a competitive edge all starts from day one, with great onboarding.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/09\/Intercom-Onboarding-Starter-Kit-Cover2.jpg\" \/><\/p>\n<p>Gone are the days where cookie-cutter messages are good enough. Today\u2019s customers want personalized messages sent at the right time, in the right place, precisely when and where they need help \u2013 <em>while<\/em> they\u2019re using your product, website, or app. Our <a href=\"https:\/\/www.intercom.com\/blog\/resources\/guides\/onboarding\">completely refreshed starter kit<\/a> gives you the practical strategies, concrete message examples, and powerful targeting suggestions your business needs to turn new signups into power users.<\/p>\n<h2 id=\"how-can-the-onboarding-starter-kit-help-supercharge-your-business\">How can \u201cThe Onboarding Starter Kit\u201d help supercharge your business?<\/h2>\n<p>In this guide, we\u2019ll show you how to create a truly impactful, targeted onboarding campaign that sets customers up for success, helps them unlock continuous value, and encourages them to stick around for the long term.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/09\/Intercom-Onboarding-Starter-Kit-2022-Excerpt.jpg\" \/><\/p>\n<p>You\u2019ll get practical strategies and tips, including:<\/p>\n<ul>\n<li>Examples of impactful messages to send, complete with advice on what to say and how to target your messages for maximum impact.<\/li>\n<li>Best practices for creating a deeply personalized onboarding campaign that activates customers and reduces churn.<\/li>\n<li>Advice on how to measure success and position your team as critical value drivers.<\/li>\n<li>Real-life examples of success our customers have achieved with personalized, targeted customer onboarding \u2013 from activating customers to reducing churn.<\/li>\n<\/ul>\n<h2 id=\"build-long-lasting-relationships-with-customers-from-day-one\">Build long-lasting relationships with customers from day one<\/h2>\n<p>You know how the saying goes, &#8220;You never get a second chance to make a good first impression.&#8221; This is especially true for great onboarding. But effective modern onboarding isn\u2019t just a one-and-done job. It\u2019s a continuous process of helping new signups get value from your product or service from day one and throughout their entire lifecycle. <a href=\"https:\/\/www.intercom.com\/blog\/resources\/guides\/onboarding\">Download the guide<\/a> to start generating more engagement, loyalty, and retention today.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Transforming new signups into super users hinges on great onboarding. Discover how to create a powerful onboarding messaging campaign in our refreshed guide.<\/p>\n","protected":false},"author":175,"featured_media":27995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"category":[12897,4],"tags":[24900,206,25101],"coauthors":[408],"class_list":["post-27994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-news","tag-content-launch","tag-customer-onboarding","tag-customer-onboarding-guide"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Announcing Our Refreshed Guide &#039;The Onboarding Starter Kit&#039;<\/title>\n<meta name=\"description\" content=\"Transforming new signups into super users hinges on great onboarding. Discover how to create a powerful onboarding campaign in our new guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intercom.com\/blog\/announcing-customer-onboarding-starter-kit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Announcing our refreshed guide &#039;The Onboarding Starter Kit&#039;\" \/>\n<meta property=\"og:description\" content=\"Transforming new signups into super users hinges on great onboarding. Discover how to create a powerful onboarding campaign in our new guide.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intercom.com\/blog\/announcing-customer-onboarding-starter-kit\/\" \/>\n<meta property=\"og:site_name\" content=\"The Intercom Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/intercominc\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-21T15:30:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-24T14:13:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/08\/Onboarding-Stater-Kit-Blog-Hero.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"842\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zara Burke\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ZaraBurke\" \/>\n<meta name=\"twitter:site\" content=\"@intercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zara Burke\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/announcing-customer-onboarding-starter-kit\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/announcing-customer-onboarding-starter-kit\\\/\"},\"author\":{\"name\":\"Zara Burke\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#\\\/schema\\\/person\\\/cdbdb546909186f53b48893250ccfc2e\"},\"headline\":\"Announcing our refreshed guide &#8216;The Onboarding Starter Kit&#8217;\",\"datePublished\":\"2022-09-21T15:30:37+00:00\",\"dateModified\":\"2024-09-24T14:13:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/announcing-customer-onboarding-starter-kit\\\/\"},\"wordCount\":378,\"publisher\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/announcing-customer-onboarding-starter-kit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Onboarding-Stater-Kit-Blog-Hero.jpg\",\"keywords\":[\"content launch\",\"customer onboarding\",\"customer onboarding guide\"],\"articleSection\":[\"Customer Engagement\",\"News &amp; Updates\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/announcing-customer-onboarding-starter-kit\\\/\",\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/announcing-customer-onboarding-starter-kit\\\/\",\"name\":\"Announcing Our Refreshed Guide 'The Onboarding Starter Kit'\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/announcing-customer-onboarding-starter-kit\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/announcing-customer-onboarding-starter-kit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Onboarding-Stater-Kit-Blog-Hero.jpg\",\"datePublished\":\"2022-09-21T15:30:37+00:00\",\"dateModified\":\"2024-09-24T14:13:25+00:00\",\"description\":\"Transforming new signups into super users hinges on great onboarding. Discover how to create a powerful onboarding campaign in our new guide.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.intercom.com\\\/blog\\\/announcing-customer-onboarding-starter-kit\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/announcing-customer-onboarding-starter-kit\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Onboarding-Stater-Kit-Blog-Hero.jpg\",\"contentUrl\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Onboarding-Stater-Kit-Blog-Hero.jpg\",\"width\":1800,\"height\":842},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/\",\"name\":\"The Intercom Blog\",\"description\":\"Articles and Podcasts on Customer Service, AI and Automation, Product, and more\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#organization\",\"name\":\"The Intercom Blog\",\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Intercom-logo-sq-black-trans.png\",\"contentUrl\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Intercom-logo-sq-black-trans.png\",\"width\":1000,\"height\":1000,\"caption\":\"The Intercom Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/intercominc\",\"https:\\\/\\\/x.com\\\/intercom\",\"https:\\\/\\\/www.instagram.com\\\/intercom\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/2491343\",\"https:\\\/\\\/www.pinterest.ie\\\/intercom\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCJG0MvLP03kyzzAkD-w98aQ\",\"https:\\\/\\\/en.wikipedia.org\\\/wiki\\\/Intercom_(company)\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#\\\/schema\\\/person\\\/cdbdb546909186f53b48893250ccfc2e\",\"name\":\"Zara Burke\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/62249a718055ff326a8067de1ffe066ef7a270361db5be0051b54160e038e8f1?s=96&d=mm&r=pga03b370757e9833569251e3f9bc7e95a\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/62249a718055ff326a8067de1ffe066ef7a270361db5be0051b54160e038e8f1?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/62249a718055ff326a8067de1ffe066ef7a270361db5be0051b54160e038e8f1?s=96&d=mm&r=pg\",\"caption\":\"Zara Burke\"},\"description\":\"Zara Burke is a former Principal Content Strategist at Intercom, where she worked on our award-winning blog, books, and guides. She has also written for other rapidly growing SaaS companies, including HubSpot, Sprout Social, Unbounce, Doist, and BuzzSumo.\",\"sameAs\":[\"https:\\\/\\\/zaraburke.com\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/zaraburke\\\/\",\"https:\\\/\\\/x.com\\\/ZaraBurke\"],\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/author\\\/zaraburke\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Announcing Our Refreshed Guide 'The Onboarding Starter Kit'","description":"Transforming new signups into super users hinges on great onboarding. Discover how to create a powerful onboarding campaign in our new guide.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.intercom.com\/blog\/announcing-customer-onboarding-starter-kit\/","og_locale":"en_US","og_type":"article","og_title":"Announcing our refreshed guide 'The Onboarding Starter Kit'","og_description":"Transforming new signups into super users hinges on great onboarding. Discover how to create a powerful onboarding campaign in our new guide.","og_url":"https:\/\/www.intercom.com\/blog\/announcing-customer-onboarding-starter-kit\/","og_site_name":"The Intercom Blog","article_publisher":"https:\/\/www.facebook.com\/intercominc","article_published_time":"2022-09-21T15:30:37+00:00","article_modified_time":"2024-09-24T14:13:25+00:00","og_image":[{"width":1800,"height":842,"url":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/08\/Onboarding-Stater-Kit-Blog-Hero.jpg","type":"image\/jpeg"}],"author":"Zara Burke","twitter_card":"summary_large_image","twitter_creator":"@ZaraBurke","twitter_site":"@intercom","twitter_misc":{"Written by":"Zara Burke","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.intercom.com\/blog\/announcing-customer-onboarding-starter-kit\/#article","isPartOf":{"@id":"https:\/\/www.intercom.com\/blog\/announcing-customer-onboarding-starter-kit\/"},"author":{"name":"Zara Burke","@id":"https:\/\/www.intercom.com\/blog\/#\/schema\/person\/cdbdb546909186f53b48893250ccfc2e"},"headline":"Announcing our refreshed guide &#8216;The Onboarding Starter Kit&#8217;","datePublished":"2022-09-21T15:30:37+00:00","dateModified":"2024-09-24T14:13:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.intercom.com\/blog\/announcing-customer-onboarding-starter-kit\/"},"wordCount":378,"publisher":{"@id":"https:\/\/www.intercom.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.intercom.com\/blog\/announcing-customer-onboarding-starter-kit\/#primaryimage"},"thumbnailUrl":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/08\/Onboarding-Stater-Kit-Blog-Hero.jpg","keywords":["content launch","customer onboarding","customer onboarding guide"],"articleSection":["Customer Engagement","News &amp; Updates"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.intercom.com\/blog\/announcing-customer-onboarding-starter-kit\/","url":"https:\/\/www.intercom.com\/blog\/announcing-customer-onboarding-starter-kit\/","name":"Announcing Our Refreshed Guide 'The Onboarding Starter Kit'","isPartOf":{"@id":"https:\/\/www.intercom.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.intercom.com\/blog\/announcing-customer-onboarding-starter-kit\/#primaryimage"},"image":{"@id":"https:\/\/www.intercom.com\/blog\/announcing-customer-onboarding-starter-kit\/#primaryimage"},"thumbnailUrl":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/08\/Onboarding-Stater-Kit-Blog-Hero.jpg","datePublished":"2022-09-21T15:30:37+00:00","dateModified":"2024-09-24T14:13:25+00:00","description":"Transforming new signups into super users hinges on great onboarding. Discover how to create a powerful onboarding campaign in our new guide.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.intercom.com\/blog\/announcing-customer-onboarding-starter-kit\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.intercom.com\/blog\/announcing-customer-onboarding-starter-kit\/#primaryimage","url":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/08\/Onboarding-Stater-Kit-Blog-Hero.jpg","contentUrl":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/08\/Onboarding-Stater-Kit-Blog-Hero.jpg","width":1800,"height":842},{"@type":"WebSite","@id":"https:\/\/www.intercom.com\/blog\/#website","url":"https:\/\/www.intercom.com\/blog\/","name":"The Intercom Blog","description":"Articles and Podcasts on Customer Service, AI and Automation, Product, and more","publisher":{"@id":"https:\/\/www.intercom.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.intercom.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.intercom.com\/blog\/#organization","name":"The Intercom Blog","url":"https:\/\/www.intercom.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.intercom.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2019\/08\/Intercom-logo-sq-black-trans.png","contentUrl":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2019\/08\/Intercom-logo-sq-black-trans.png","width":1000,"height":1000,"caption":"The Intercom Blog"},"image":{"@id":"https:\/\/www.intercom.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/intercominc","https:\/\/x.com\/intercom","https:\/\/www.instagram.com\/intercom\/","https:\/\/www.linkedin.com\/company\/2491343","https:\/\/www.pinterest.ie\/intercom\/","https:\/\/www.youtube.com\/channel\/UCJG0MvLP03kyzzAkD-w98aQ","https:\/\/en.wikipedia.org\/wiki\/Intercom_(company)"]},{"@type":"Person","@id":"https:\/\/www.intercom.com\/blog\/#\/schema\/person\/cdbdb546909186f53b48893250ccfc2e","name":"Zara Burke","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/62249a718055ff326a8067de1ffe066ef7a270361db5be0051b54160e038e8f1?s=96&d=mm&r=pga03b370757e9833569251e3f9bc7e95a","url":"https:\/\/secure.gravatar.com\/avatar\/62249a718055ff326a8067de1ffe066ef7a270361db5be0051b54160e038e8f1?s=96&d=mm&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/62249a718055ff326a8067de1ffe066ef7a270361db5be0051b54160e038e8f1?s=96&d=mm&r=pg","caption":"Zara Burke"},"description":"Zara Burke is a former Principal Content Strategist at Intercom, where she worked on our award-winning blog, books, and guides. She has also written for other rapidly growing SaaS companies, including HubSpot, Sprout Social, Unbounce, Doist, and BuzzSumo.","sameAs":["https:\/\/zaraburke.com\/","https:\/\/www.linkedin.com\/in\/zaraburke\/","https:\/\/x.com\/ZaraBurke"],"url":"https:\/\/www.intercom.com\/blog\/author\/zaraburke\/"}]}},"jetpack_featured_media_url":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/08\/Onboarding-Stater-Kit-Blog-Hero.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/posts\/27994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/users\/175"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/comments?post=27994"}],"version-history":[{"count":0,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/posts\/27994\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/media\/27995"}],"wp:attachment":[{"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/media?parent=27994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/category?post=27994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/tags?post=27994"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/coauthors?post=27994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}