{"id":28034,"date":"2022-09-28T12:01:40","date_gmt":"2022-09-28T11:01:40","guid":{"rendered":"https:\/\/www.intercom.com\/blog\/?p=28034"},"modified":"2024-07-18T11:29:23","modified_gmt":"2024-07-18T10:29:23","slug":"unlock-customer-engagement-in-product-messaging-guide","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/unlock-customer-engagement-in-product-messaging-guide\/","title":{"rendered":"Announcing our new guide \u2018Unlocking Customer Engagement: Drive Action With In-Product Messaging\u2019"},"content":{"rendered":"

It\u2019s no secret that businesses today are feeling the financial squeeze. As costs and competition continue to rise, companies need to hone in on activating, engaging, and retaining their customers while minimizing their overheads. Luckily, we\u2019ve launched a new guide<\/a> to help you achieve just that.<\/p>\n

These times of change bring opportunities as well as challenges. Leading companies are refocusing their customer engagement efforts to increase customer loyalty, while also enhancing efficiency. How so? By implementing in-product messaging \u2013 the secret ingredient your customer engagement tech stack is missing.<\/p>\n

Reaching customers while they\u2019re using your product or scrolling through your website is the most effective way to interact with them. It\u2019s the moment they are primed to take action, resulting in increased product usage, activation, and customer retention.<\/p>\n

“Learn how to activate customers faster, find value up front, and drive the actions that you want customers to take”<\/p><\/blockquote>\n

In this guide<\/a>, we\u2019ll show you how to optimize your onboarding and announcement campaigns with in-product messaging. You\u2019ll learn how to activate customers faster, find value up front, and drive the actions that you want customers to take \u2013 without overstretching your team or resources.<\/p>\n

Why in-product engagement is essential for business success<\/h2>\n

Modern customers expect interactions that are relevant to what they\u2019re doing, personalized to their preferences, and convenient for them without being disruptive.<\/p>\n

“Automatically deliver timely, targeted, and personalized messages in the moment, when your customers are primed to take action”<\/p><\/blockquote>\n

With traditional engagement channels alone (such as email or SMS marketing), these expectations might sound impossible to live up to. But by adding a modern messenger to your tech stack, your team can automatically deliver timely, targeted, and personalized messages in the moment, when your customers are primed to take action. The bottom-line result? You’ll exceed customer expectations, increase product usage, improve efficiency, and boost customer loyalty. In fact, we found that in-product messaging can drive 3-4x higher engagement rates than traditional channels like email. \ud83d\udcb0<\/p>\n

Here\u2019s a preview of what you\u2019ll learn in the guide<\/h2>\n

Our guide will help you deliver personal, efficient customer engagement fit for the modern age. We\u2019ll share actionable strategies so that you can engage with customers at the right moment, drive action directly from your product, app, or website, and increase customer loyalty.<\/p>\n

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You’ll learn:<\/p>\n