{"id":28077,"date":"2022-10-04T12:00:54","date_gmt":"2022-10-04T11:00:54","guid":{"rendered":"https:\/\/www.intercom.com\/blog\/?p=28077"},"modified":"2024-11-15T16:08:56","modified_gmt":"2024-11-15T16:08:56","slug":"announcing-customer-retention-starter-kit","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/announcing-customer-retention-starter-kit\/","title":{"rendered":"Announcing our refreshed guide \u2018The Customer Retention Starter Kit\u2019"},"content":{"rendered":"<p>A few years ago, we published <em>The Customer Retention Starter Kit<\/em> which helped thousands of businesses retain more customers over the long term. Today, we\u2019re launching a <a href=\"https:\/\/www.intercom.com\/blog\/resources\/guides\/customer-retention\">completely refreshed guide<\/a> to help you engage, nurture, and retain more customers in the modern age.<\/p>\n<p>In today\u2019s digital era, engaging and retaining the customers you have is easier and more efficient than winning new ones. Plus, turbulent economic times like these have shown us just how hard it is to win customer loyalty. In order to survive and thrive, businesses need to provide ongoing value that&#8217;s worth customers sticking around for.<\/p>\n<blockquote class=\"pullquote-style-one\"><p>&#8220;Modern customers want immediate value, convenient communications, personalized interactions, and proactive engagement&#8221;<\/p><\/blockquote>\n<p>Modern customers have high expectations when it comes to the online experience. They want immediate value, convenient communications, personalized interactions, and proactive engagement. That means automatically sending the right message to the right person at the right time \u2013 while they\u2019re using your product, app, or website. And, if your customer can\u2019t find that in your business, they may begin to search elsewhere.<\/p>\n<p>That\u2019s where our <a href=\"https:\/\/www.intercom.com\/blog\/resources\/guides\/customer-retention\">refreshed starter kit<\/a>\u00a0comes in! We\u2019ll show you how to create a truly targeted customer retention messaging campaign that turns struggling signups into a series of churn-resistant power users. \ud83d\udcaa<\/p>\n<h2 id=\"how-our-refreshed-guide-will-help-you-retain-more-customers\">How our refreshed guide will help you retain more customers<\/h2>\n<p>In this guide, you\u2019ll learn how to create effective, personalized retention campaigns that set your customers up for success, help them find value faster, encourage repeat visits, and entice them to stick around for the long term.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/09\/What-a-good-retention-campaign-looks-like.jpg\" \/><\/p>\n<p>You\u2019ll walk away with key insights into:<\/p>\n<ul>\n<li>What a good customer retention campaign looks like.<\/li>\n<li>Best practices for creating a deeply personalized retention campaign.<\/li>\n<li>Examples of impactful messages to send and when to send them.<\/li>\n<li>How to measure the success of your campaign.<\/li>\n<li>A checklist for getting your campaign started.<\/li>\n<\/ul>\n<h2 id=\"retain-more-customers-for-long-term-success\">Retain more customers for long-term success<\/h2>\n<p>Customer retention is the new conversion \u2013 and it\u2019s never been more critical to long-term business success than it is today. Businesses need to optimize their customer experience to ensure it\u2019s compelling enough to keep customers returning again and again. <a href=\"https:\/\/www.intercom.com\/blog\/resources\/guides\/customer-retention\">Download the guide<\/a> to start creating personalized, timely retention campaigns that build long-lasting relationships with your customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer retention is critical to long-term business success. Discover how to create a powerful retention messaging campaign in our refreshed guide.<\/p>\n","protected":false},"author":511,"featured_media":28081,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"category":[12897,4],"tags":[3938,25109],"coauthors":[24983],"class_list":["post-28077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-news","tag-customer-retention","tag-customer-retention-guide"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Announcing Our New Guide &#039;The Customer Retention Starter Kit&#039;<\/title>\n<meta name=\"description\" content=\"Customer retention is critical to long-term business success. 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