{"id":28163,"date":"2022-10-12T16:16:16","date_gmt":"2022-10-12T15:16:16","guid":{"rendered":"https:\/\/www.intercom.com\/blog\/?p=28163"},"modified":"2024-07-18T11:22:55","modified_gmt":"2024-07-18T10:22:55","slug":"announcing-new-intercom-engage-features-fall-2022","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/announcing-new-intercom-engage-features-fall-2022\/","title":{"rendered":"Take customer engagement to a new level with our latest releases: A reinvented Messenger, Checklists, and more"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Customer engagement is the lifeblood of internet business. In a competitive, ever-changing market, establishing deep relationships with your customers is essential for your business to thrive.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Intercom, we understand that the best way to engage your customers is by delivering the right message, to the right person, at the right time. We\u2019re committed to building a product that helps you understand your customers\u2019 goals and solve their problems in a personalized, contextual way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Earlier today, we announced some of our most exciting products and features yet \u2013 taking our Engage solution to the next level and enabling exciting new levels of engagement for our customers. Here\u2019s what we\u2019ve built.<\/span><\/p>\n<h2 id=\"customize-your-customer-engagement-strategy-with-our-next-generation-messenger\"><span style=\"font-weight: 400;\">Customize your customer engagement strategy with our next-generation Messenger<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The latest version of <\/span><a href=\"https:\/\/www.intercom.com\/blog\/drlp\/messenger\"><span style=\"font-weight: 400;\">Intercom\u2019s Messenger<\/span><\/a><span style=\"font-weight: 400;\"> takes your business messaging beyond support, offering your customers meaningful, in-context opportunities to engage with your brand. Intercom customers using in-app messaging see 3-4x the engagement rates when compared to typical email engagement.<\/span><br \/>\n<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/whs2wb9v0i.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_whs2wb9v0i videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\"><\/div>\n<\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">The next-generation Messenger gives you the power to customize and make the Messenger your own, offering your customers a seamless, engaging experience that looks and feels exactly like your brand.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Configure your messenger in the way that best meets your users\u2019 needs as they progress through their journey as a visitor, to a lead, to a customer, and eventually a long-term, loyal user. With a fully configurable messenger, you can choose your desired messenger style and relevant tabs, and showcase personalized content to provide ongoing engagement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seamlessly onboard and activate new users in a structured and contextual way \u2013 directly in the Messenger \u2013 allowing them to quickly and easily reach their <\/span><a href=\"https:\/\/www.intercom.com\/blog\/understanding-your-aha-moments-and-putting-them-to-work\/\"><span style=\"font-weight: 400;\">\u201caha\u201d moment<\/span><\/a><span style=\"font-weight: 400;\"> within your product.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share product, event, and company announcements in a targeted way so that they reach the right customers, where they are. We&#8217;ve also introduced News, a section within the Messenger that serves as an always-accessible hub to communicate announcements to your audience.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s not our Messenger, it\u2019s yours. Make the Messenger your own by weaving in your brand so it feels like an extension of your product, matching fonts, colors, layout, and more. We\u2019ve also added full size or compact options to better fit into your product. Draw your customers in with a modern, personal, on-brand look that you can set up with just one click.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Optimize your customer experience offering with a messenger that is not only customizable and configurable, but versatile, fast, flexible, and designed for modern businesses.<\/span><\/p>\n<p><a href=\"https:\/\/www.intercom.com\/blog\/announcing-new-intercom-support-features-fall-2022\"><em><strong>[Find out how our upgraded Messenger can help you offer world-class customer support.]<\/strong><\/em><\/a><\/p>\n<h2 id=\"educate-and-drive-adoption-with-tooltips\"><span style=\"font-weight: 400;\">Educate and drive adoption with Tooltips<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Driving action has never been easier \u2013 Intercom Tooltips make it quick and easy to create embedded, non-disruptive and persistent messages as tooltips in a customer\u2019s product.<\/span> <span style=\"font-weight: 400;\">Offer your customers information when and where they need it in a non-invasive way. Whether you overlay a Tooltip over a tagged element, or embed it in the application, Tooltips offer you a way to guide your customers through your product experience, explain new features, or suggest improvements to the way they use your product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tooltips support the following kinds of functionality:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plain text<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Smart links to trigger Intercom content types (<a href=\"https:\/\/www.intercom.com\/blog\/product-tours\">Tours<\/a>, News, <a href=\"https:\/\/www.intercom.com\/blog\/surveys\">Surveys<\/a>, <a href=\"https:\/\/www.intercom.com\/blog\/articles\">Articles<\/a>)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">External links\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Embedded video and images<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-28165 aligncenter\" src=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/10\/Tooltips.jpg\" alt=\"Tooltips\" width=\"700\" height=\"612\" srcset=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/10\/Tooltips.jpg 700w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/10\/Tooltips-300x262.jpg 300w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/10\/Tooltips-600x525.jpg 600w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<h2 id=\"guide-your-customers-to-success-with-checklists-coming-soon\"><span style=\"font-weight: 400;\">Guide your customers to success with Checklists (coming soon!)<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A lot of the time, users of your product, especially newer ones, don\u2019t know what to do next to continue making progress in your product. They get stuck, leave, and it\u2019s difficult (and expensive!) to get them back. Your team knows the set of steps that your customers need to take to get set up, but communicating these steps to your customers in a structured, action-oriented way can be a challenge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Checklists address this by guiding and motivating your users to complete the next most important action you want them to take, and the actions they should take thereafter. And because Checklists are live in the Messenger, they\u2019re a constant guide for your customers to always get more value from your product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Create Checklists to help onboard new customers, or prompt existing customers to do something new to increase their product engagement. Everything is customizable and configurable, so you can send different Checklists to different segments of your customer base.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-28171 aligncenter\" src=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/10\/Checklist-1.jpg\" alt=\"\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/10\/Checklist-1.jpg 600w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/10\/Checklist-1-300x300.jpg 300w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/10\/Checklist-1-150x150.jpg 150w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/10\/Checklist-1-48x48.jpg 48w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/10\/Checklist-1-96x96.jpg 96w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The feature&#8217;s power lies in its connection to the rest of Intercom. With Checklists, you can create tasks that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Launch a <a href=\"https:\/\/www.intercom.com\/blog\/product-tours\">Product Tour<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Open an <a href=\"https:\/\/www.intercom.com\/blog\/articles\">Article<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Or direct users to a specific place in your product<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Because Checklists live within your product, tasks can auto-resolve based on customer data that you\u2019re tracking in Intercom, making it incredibly quick and easy for your customers to start seeing the value of taking actions in your product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Checklists is currently in beta stage, and will be available to customers very soon!<\/span><\/p>\n<h2 id=\"embrace-omnichannel-engagement-with-our-new-email-template-editor-launching-in-november\"><span style=\"font-weight: 400;\">Embrace omnichannel engagement with our new email template editor (launching in November!)\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We know that email is still an indispensable element of your customer engagement strategy, and we\u2019re committed to continuing to make improvements in this space.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why we\u2019ve invested significantly in creating the best solution possible for our customers \u2013 a no-code email template editor that will allow you to design beautiful, personalized, and engaging emails without code, while leveraging your customer data stored in Intercom. Create custom templates with flexible styling options; edit images, font and button styling and easily preview on mobile and desktop. What used to be done only in HTML, you\u2019ll be able to do quickly and easily in the new template editor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-28166 aligncenter\" src=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/10\/Entire-editor.jpg\" alt=\"Intercom email editor\" width=\"863\" height=\"863\" srcset=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/10\/Entire-editor.jpg 863w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/10\/Entire-editor-300x300.jpg 300w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/10\/Entire-editor-700x700.jpg 700w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/10\/Entire-editor-150x150.jpg 150w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/10\/Entire-editor-768x768.jpg 768w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/10\/Entire-editor-48x48.jpg 48w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/10\/Entire-editor-96x96.jpg 96w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2022\/10\/Entire-editor-600x600.jpg 600w\" sizes=\"auto, (max-width: 863px) 100vw, 863px\" \/>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how our new and improved email editor will help your emails stand out in your customers\u2019 saturated inboxes and deliver real value among a sea of competitors:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>No code!<\/b><span style=\"font-weight: 400;\"> Craft beautiful, on-brand emails without the need to code. Our new template editor is easier to use, more efficient, and open to teammates of all technical abilities.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customizable:<\/b><span style=\"font-weight: 400;\"> Create a seamless brand experience across all channels with fully customizable emails.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Targeted, personalized communications: <span style=\"font-weight: 400;\">Dynamic content allows you to send personalized, one-to-one communications at scale, and because the data is centralized within Intercom, you don\u2019t need to worry about complex integrations when setting up targeted campaigns.<\/span><\/b><span style=\"font-weight: 400;\"> Leverage the rich customer data already stored in Intercom to create targeted, effective email campaigns that deliver the right message to the right person.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We&#8217;re obsessed with our customers&#8217; success, and we&#8217;re excited to see how you use these solutions to take advantage of every engagement opportunity that arises, deepening and strengthening your relationship with your customers. Learn more about our <a href=\"https:\/\/www.intercom.com\/blog\/customer-engagement\">Engage solution here<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve just announced some of our most exciting products and features yet \u2013 taking our Engage solution to the next level.<\/p>\n","protected":false},"author":459,"featured_media":28168,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"category":[12897,4],"tags":[213,529],"coauthors":[24666],"class_list":["post-28163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-news","tag-customer-engagement","tag-product-launch"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Take customer engagement to a new level with our latest releases<\/title>\n<meta name=\"description\" content=\"Customer engagement is the lifeblood of internet business. 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