{"id":28525,"date":"2023-01-31T13:49:32","date_gmt":"2023-01-31T13:49:32","guid":{"rendered":"https:\/\/www.intercom.com\/blog\/?p=28525"},"modified":"2024-04-04T02:23:27","modified_gmt":"2024-04-04T01:23:27","slug":"announcing-new-intercom-ai-features","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/announcing-new-intercom-ai-features\/","title":{"rendered":"Announcing Intercom&#8217;s new AI features"},"content":{"rendered":"<p>The arrival of ChatGPT just eight weeks ago was a watershed moment.<\/p>\n<p>Suddenly it seemed that generative AI might transform industries from education to marketing. And Intercom&#8217;s area of focus \u2013 customer service \u2013 is among those most poised to benefit.<\/p>\n<p>However, getting from technological breakthrough to useful applications is far from straightforward. The trickiest thing about large language models (LLMs) is that they\u2019re great at appearing plausible, even when they\u2019re wrong. ChatGPT suffers from &#8220;hallucinations&#8221; \u2013 confidently providing incorrect information. This means we need to think carefully about how to apply the tech in practice to make it truly useful. It has also made it hard to tell what potential applications will ultimately be transformative, or merely end up being toys.<\/p>\n<p>We always believe the best way to cut through the hype is by putting real features in the hands of our customers.<\/p>\n<p>We\u2019ve built some exciting new features into Intercom using this new GPT technology and have given access to several hundred customers \u2013 and the response has been astounding. We\u2019re incredibly excited to reveal these beta features today, and discuss how we\u2019re thinking about the application of AI technology in customer service.<\/p>\n<h2 id=\"introducing-our-ai-powered-beta-features\">Introducing our AI-powered beta features<\/h2>\n<h3>Summarize<\/h3>\n<p>The first feature we built is a conversation summarization tool.<\/p>\n<p>There is a lot of important context sprinkled throughout customer support conversations, and support reps often have to write summaries before handing conversations over to teammates.<\/p>\n<blockquote class=\"pullquote-style-two\"><p>&#8220;A support rep can simply click the &#8216;Summarize&#8217; button to generate a detailed TL;DR of an entire customer conversation&#8221;<\/p><\/blockquote>\n<p>Enter our new AI-powered Summarization feature. Large language models are fantastic at reformatting or reprocessing text that\u2019s already written, so they\u2019re perfectly suited to condensing text. Now, a support rep can simply click the &#8220;Summarize&#8221; button to generate a detailed TL;DR of an entire customer conversation.<\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 100.0% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\"><iframe loading=\"lazy\" class=\"wistia_embed\" title=\"AI Summarize silent loop for blog Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/4j7s6jrbus?seo=false&amp;videoFoam=true\" name=\"wistia_embed\" width=\"100%\" height=\"100%\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<\/div>\n<p><script src=\"https:\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async><\/script><br \/>\nOur beta customers have been particularly excited about the Summarize feature over the last few weeks:<\/p>\n<blockquote class=\"pullquote-style-four\"><p>\u201cThe AI Inbox summarization feature is great for catching up on conversations my colleagues have had with users, and also for quickly entering a summary into our bug tracking system. Great stuff!\u201d<br \/>\n<strong>Robin Salimans, CTO at <a href=\"https:\/\/getluna.dev\/\">Luna<\/a><\/strong><\/p><\/blockquote>\n<blockquote class=\"pullquote-style-four\"><p>\u201cI say this about every new Intercom feature, but this time, I\u2019m telling the truth \u2013 this could be my favorite! As a manager, being able to instantly summarize a conversation between my team and the customer is amazing. It saves me having to read through blocks and blocks of emails or chats, which is not only a huge time saver for me, but also helps to highlight areas for improvement within the team. It\u2019s also great if someone is out sick and the team needs to pick up their tickets. They can quickly summarize them to understand what\u2019s going on. All in all, I love this. It\u2019s really going to be life-changing for us \u2013 10\/10 on this one.\u201d<br \/>\n<strong>Dean Kahn, Customer Experience Manager at <a href=\"https:\/\/www.ratemyagent.com.au\/\">RateMyAgent<\/a><\/strong><\/p><\/blockquote>\n<p>It\u2019s not always perfect \u2013 sometimes a teammate does have to edit a summary before handover \u2013 but even then it saves a lot of time, and we\u2019re working to refine it further.<\/p>\n<h3>Composer AI features<\/h3>\n<p>Our customers spend almost half of their Inbox time in the composer \u2013 the text field where they write messages to their customers.<\/p>\n<p>Even before the recent GPT models came out, we were investing substantially in AI to make this process more efficient.<\/p>\n<p>Over the past month, we wanted to see if we could use GPT to reduce friction and\u00a0give our customers a more delightful experience, so we started with some simple but magical tools &#8211; some of which delivered even more value than we expected.<\/p>\n<h4>Adjusting the tone<\/h4>\n<p>It\u2019s common for support reps to use different tones of voice with different customers \u2013 depending on the industry they work in, or the type of query they\u2019re answering. Editing text for tone can be tiring, but it\u2019s something that GPT excels at. We\u2019ve added toolbar buttons to our Inbox composer so you can simply click to make your response friendlier, or more formal.<\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 43.33% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\"><iframe loading=\"lazy\" class=\"wistia_embed\" title=\"AI Features - Friendlier Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/xjjkdcjeg3?seo=false&amp;videoFoam=true\" name=\"wistia_embed\" width=\"100%\" height=\"100%\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<\/div>\n<p><script src=\"https:\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<h4>Rephrasing<\/h4>\n<p>The writing effort required for customer service is often underestimated. With the sheer volume of queries arriving in the Inbox, it can be difficult to find the right words. If your message gets the meaning across, but you aren\u2019t happy with the wording, you can now press a button to rephrase it.<\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 40.0% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\"><iframe loading=\"lazy\" class=\"wistia_embed\" title=\"AI Feature - Rephrase Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/debqoqb7ov?seo=false&amp;videoFoam=true\" name=\"wistia_embed\" width=\"100%\" height=\"100%\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<\/div>\n<p><script src=\"https:\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async><\/script><br \/>\nBoth the tone adjustments and rephrasing seem to work fairly reliably for people, and provide small but real delight.<\/p>\n<blockquote class=\"pullquote-style-four\"><p>\u201cOur team has been using the new AI Inbox features a lot. We operate a q-commerce grocery delivery company, and have found the tools useful for generating new responses to customer issues, adding variety to our usual canned responses. Overall, we\u2019re really impressed with the capabilities and the intuitive user experience!\u201d<br \/>\n<strong>Richard Moyles, Head of Customer Relations at <a href=\"https:\/\/buymie.eu\/\">buymie<\/a><\/strong><\/p><\/blockquote>\n<p>We\u2019ve also gotten positive feedback on the general idea of &#8220;paint&#8221; style editing, where small adjustments to text \u2013 like tone and phrasing \u2013 can be achieved at the click of a button, instead of having to do a rewrite. We think this might be an emerging trend \u2013 that we will soon be able to adjust tone similarly to how we make text \u201c<strong>bold<\/strong>\u201d today.<\/p>\n<h4>Expand<\/h4>\n<p>A more significant feature we\u2019ve been working on, and which is still early in its journey, is Expand. The idea is that you can just write short notes or bullet points, and use the Expand tool to elaborate and turn them into a fully fledged response.<\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 100.0% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\"><iframe loading=\"lazy\" class=\"wistia_embed\" title=\"AI Expand silent loop for blog Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/td8i7agqsk?seo=false&amp;videoFoam=true\" name=\"wistia_embed\" width=\"100%\" height=\"100%\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<\/div>\n<p><script src=\"https:\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async><\/script><br \/>\nA number of our customers love this feature and have had great success with it so far:<\/p>\n<blockquote class=\"pullquote-style-four\"><p>\u201cIntercom\u2019s new Expand feature is a game changer for me and my team at Kala Burdo Consulting. It allows us to quickly jot down notes during customer calls, which can then be expanded to full replies that we send as follow-up messages after the call. This saves us a ton of time and enables us to assist even more clients. It\u2019s an essential tool for any business looking to streamline their communication and improve efficiency.\u201d<br \/>\n<strong>Kala Burdo, Owner at <a href=\"https:\/\/www.kalaburdo.com\/\">Kala Burdo Consulting<\/a><\/strong><\/p><\/blockquote>\n<p>However, suitability does vary per customer. Sometimes the expansions aren\u2019t quite what the teammate wanted, and they end up using Rephrase or even manual editing to reshape the text.<\/p>\n<p>The number one piece of feedback we\u2019ve gotten from our beta is that people want Expand to be more contextually aware of their conversation, and how they normally talk.<\/p>\n<p>We\u2019re working on a prototype which pulls in your previous replies and even relevant macros. We\u2019re very excited about that, although it will take a little more tuning to reach our quality bar. We think this could unlock a lot of the value generative AI promises, saving teammates minutes finding relevant content and rewriting it each time. We\u2019ll be sharing progress on that as we go, and you can sign up to stay informed about it.<\/p>\n<h3>Generate a help center article from shorthand<\/h3>\n<p>This last feature is similar to Expand in the composer, but works even better because <a href=\"https:\/\/www.intercom.com\/blog\/articles\">help desk articles<\/a> are long-form. Something many companies struggle with is coverage \u2013 writing <em>enough<\/em> articles to cover their customer questions. This feature lowers the friction of writing help documentation. We hope this not only speeds up our customers, but encourages them to write more help content.<\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 100.0% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\"><iframe loading=\"lazy\" class=\"wistia_embed\" title=\"AI Article generation silent loop for blog Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/8g9y1rbwwb?seo=false&amp;videoFoam=true\" name=\"wistia_embed\" width=\"100%\" height=\"100%\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<\/div>\n<p><script src=\"https:\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async><\/script><br \/>\nWhile it does need to be double-checked for accuracy, it can be really assist in getting to a first draft \u2013 often the hardest part, as anyone who has written a lot of help desk articles knows! This feature is one of the most recent we\u2019ve shipped, and so we\u2019re still learning about its potential \u2013 but we suspect AI text completion will quickly become a table-stakes feature for most long-form content editors.<\/p>\n<blockquote class=\"pullquote-style-four\"><p>&#8220;Within just three minutes of trying the new AI features, I discovered how helpful they are for my job. One thing I was super impressed by was how I could use the new functionality to help me write help center articles. The fact that it can generate coherent content about complex technical issues will save me so much time.&#8221;<br \/>\n<strong>Andrew Dell, Chatbot Developer and Technical Specialist at <a href=\"https:\/\/superdispatch.com\/\">Super Dispatch<\/a><\/strong><\/p><\/blockquote>\n<h2 id=\"will-chatgpt-be-able-to-answer-all-customer-queries\">Will ChatGPT be able to answer all customer queries?<\/h2>\n<p>We\u2019ve talked about the features we have in beta that are designed to help teammates work faster. But one of the most common questions we\u2019ve been asked on this topic is \u201ccan ChatGPT just answer our customer queries?\u201d<\/p>\n<p>We don\u2019t think it can today \u2013 or at least not &#8220;out of the box&#8221;!<\/p>\n<blockquote class=\"pullquote-style-one\"><p>&#8220;Our testing shows that hallucinations \u2013 where it confidently gives wrong information \u2013 are still too big a problem&#8221;<\/p><\/blockquote>\n<p>First, models like ChatGPT do not know your specific business questions and answers by default; and second, our testing shows that hallucinations \u2013 where it confidently gives wrong information \u2013 are still too big a problem.<\/p>\n<p>Intercom\u2019s existing <a href=\"https:\/\/www.intercom.com\/blog\/automated-answers\">Resolution Bot<\/a> uses large neural networks to answer questions. These are great at answering known questions \u2013 even questions phrased unusually \u2013 and never hallucinate. But they aren&#8217;t as good at understanding free-flowing or multi-sentence dialog as ChatGPT is.<\/p>\n<p>There are techniques emerging to reduce hallucinations in large language models, and we\u2019re investing heavily to see if it\u2019s possible to get the best of both worlds: a system with the conversational understanding of modern generative models, but which also has the accuracy our customers need to trust it. We\u2019ll have more to say about this soon.<\/p>\n<h2 id=\"whats-the-bigger-picture-for-customer-service\">What\u2019s the bigger picture for customer service?<\/h2>\n<p>So we\u2019ve talked about the features we have in beta and some of the things we\u2019ve learned from our customers. But what\u2019s the bigger picture for customer service?<\/p>\n<p>The reality is that we\u2019re just at the start of figuring out the innovations this technology will unlock. Based on what we\u2019ve learned so far, here\u2019s where we have conviction:<\/p>\n<ol>\n<li>We believe recent and upcoming developments in AI are the <strong>most disruptive technology to hit the customer service industry<\/strong> in decades. The reaction of our customers to what we\u2019ve built gives us confidence that the value here is real.<\/li>\n<li>We\u2019ve long believed that almost all companies will eventually be able to automatically resolve most of their customer questions; our recent experience with this technology has convinced us this <strong>timeline has moved forward<\/strong>.<\/li>\n<li>AI will not be a point solution that injects bot dialog, but instead a <strong>technology that permeates the platform<\/strong>. Yes, it will help bots answer customer questions; but equally it will route conversations to the right team, speed up teammate response times, create help center content, and enable teams to understand the trends in their conversations.<\/li>\n<li>The current technology constraints are real. Specifically, the latest LLM models \u201challucinate,\u201d meaning they just make things up. And they do this frequently, and convincingly. The challenge now is for companies to <strong>build a product around the constraints of the core tech, shape it to the actual needs<\/strong> of customer service teams, and keep adapting as the technology advances.<\/li>\n<li>The future is automation-first, but it is not automation-only. There will be a durable and sizeable need for humans to handle more complex questions, solve problems for customers, and provide a genuine human connection. The future of customer service platforms is a <strong>well-integrated combination of the automated and the human<\/strong>.<\/li>\n<\/ol>\n<p>We\u2019re extremely excited about how recent AI breakthroughs will change customer service. We\u2019re investing heavily in this area, and we\u2019ll be sharing our progress as we go.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re incredibly excited to reveal new AI-powered beta features which bring the power of GPT technology to Intercom. <\/p>\n","protected":false},"author":451,"featured_media":28543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"category":[25198,4],"tags":[604,11948,25133,529],"coauthors":[23690],"class_list":["post-28525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-ml","category-news","tag-ai","tag-automation","tag-chatgpt","tag-product-launch"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Announcing Intercom&#039;s New AI Customer 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