{"id":29568,"date":"2023-12-19T17:50:17","date_gmt":"2023-12-19T17:50:17","guid":{"rendered":"https:\/\/www.intercom.com\/blog\/?p=29568"},"modified":"2023-12-19T17:53:33","modified_gmt":"2023-12-19T17:53:33","slug":"2023-on-the-intercom-blog","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/2023-on-the-intercom-blog\/","title":{"rendered":"52 weeks that changed everything: 2023 on the Intercom Blog"},"content":{"rendered":"<p>Tech revolutions can sometimes be hard to notice at the very beginning, but the arrival of ChatGPT and generative AI over the past 12 months was not so much a tremor as an earthquake, transforming tech and reshaping entire industries.<\/p>\n<p>It\u2019s fair to say 2023 was not a mere \u201cturning point\u201d or one of those all-too-common \u201cparadigm shifts\u201d \u2013 no, 2023 was one \u201cWTF just happened\u201d moment after another.<\/p>\n<p>And Intercom has been right at the forefront of the revolution. The potential for generative AI to revolutionize customer service was obvious from the moment we first had a conversation with ChatGPT, and our AI and Product teams sprung into action. In the first few months of the year we released <a href=\"https:\/\/www.intercom.com\/blog\/announcing-new-intercom-ai-features\/\">a range of AI features<\/a> to help customer support teams in the Intercom inbox, and in March <a href=\"https:\/\/www.intercom.com\/blog\/announcing-intercoms-new-ai-chatbot\/\">we unveiled our AI chatbot Fin<\/a>, which has already responded to over 2 million customer requests.<\/p>\n<p>We\u2019ve had the incredible opportunity to tell this remarkable story here on the Intercom Blog and on our podcast \u2013 over the past 12 months, we\u2019ve published dozens of pieces exploring how AI will <a href=\"https:\/\/www.intercom.com\/blog\/ai-customer-service-survey-insights-2023\/\">change customer service<\/a>, diving into the <a href=\"https:\/\/www.intercom.com\/blog\/ai-creating-new-customer-support-roles\/\">new opportunities it presents for customer service teams<\/a>, unpacking the <a href=\"https:\/\/www.intercom.com\/blog\/videos\/intercom-on-product-ep21\/\">implications of AI for product strategy<\/a> and <a href=\"https:\/\/www.intercom.com\/blog\/podcasts\/product-design-ai-chatgpt\/\">product design<\/a>, as well as discussing some of the <a href=\"https:\/\/www.intercom.com\/blog\/videos\/exploring-the-impact-of-ai\/\">broader consequences for society<\/a>.<\/p>\n<p>Here, the Intercom Content team selects their favorite pieces from 2023. As always, thanks for reading, listening, and watching all year, we hope you\u2019ve found our material valuable and enjoyable. We can\u2019t wait for what 2024 has to offer \u2013 we have some big plans in store, and believe us when we say it\u2019s going to be a lot of fun.<\/p>\n<hr \/>\n<h2 id=\"zara-burke-principal-editor\"><a href=\"https:\/\/www.intercom.com\/blog\/author\/zaraburke\/\">Zara Burke<\/a>, Principal Editor<\/h2>\n<h3><a href=\"https:\/\/www.intercom.com\/blog\/bots-and-brains-customer-service\/\">Bots \ud83e\udd16 and brains \ud83e\udde0: The winning combination for customer service \ud83e\udd29<\/a><\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/intercom-origin.pagelyapps.com\/blog\/wp-content\/uploads\/2023\/06\/BlogHero_3600x1680_BlogPodcastTemplate-15b-1800x840.png\" \/><br \/>\n&#8220;The chatbots are coming&#8230;and it&#8217;s not a bad thing.&#8221; The message behind this blog post and video comes at the perfect time for support reps who may be feeling a little apprehensive about what their future roles will look like.<\/p>\n<p>Yes, AI is coming to take away the boring, repetitive tasks that support reps didn&#8217;t want to do anyway. Instead, it&#8217;s opening up new opportunities for talented reps to do what they do best \u2013 use their creativity and empathy to solve tricky problems and delight customers.<\/p>\n<p>Like peanut butter and jelly, bots and brains are the perfect duo, elevating each other in all of the right ways (delicious \ud83e\udd6a).<\/p>\n<div class=\"oembed-wrapper oembed--youtube\"><iframe loading=\"lazy\" title=\"\ud83e\udd16 Bots + \ud83e\udde0 Brains = \ud83e\udd29 Better customer service.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/LtRQ1jibBkY?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h3><a href=\"https:\/\/www.intercom.com\/blog\/navigating-product-market-fit-pmf-panel\/\">Navigating product-market fit: An inside look at Intercom\u2019s new \u2018PMF Panel\u2019<\/a><\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/intercom-origin.pagelyapps.com\/blog\/wp-content\/uploads\/2023\/09\/PMF-Panel-Hero-1800x840.jpg.optimal.jpg\" \/><\/p>\n<p>With the explosion of ChatGPT and in the midst of a shaky economic climate, this year everything changed in tech. In order for businesses to survive and thrive, it&#8217;s more important than ever to find product-market fit (PMF).<\/p>\n<p>Even well-established companies have to keep fighting for PMF over and over as circumstances change \u2013 as they move upmarket, as technologies evolve, as customer preferences change, and so on. This blog post dives into the new approach we devised at Intercom to re-identify our PMF. If you\u2019re in the B2B SaaS space and striving to find your product-market fit, this repeatable, flexible approach may provide the inspiration you need.<\/p>\n<hr \/>\n<h2 id=\"niamh-oconnor-senior-brand-editor\"><a href=\"https:\/\/www.intercom.com\/blog\/author\/niamh_oconnor\/\">Niamh O&#8217;Connor<\/a>, Senior Brand Editor<\/h2>\n<h3><a href=\"https:\/\/www.intercom.com\/blog\/videos\/two-ai-chatbots-walk-into-a-bar-tv-writer-joe-toplyn-on-teaching-chatbots-to-crack-jokes\/\">Two AI chatbots walk into a bar: TV writer Joe Toplyn on teaching chatbots to crack jokes<\/a><\/h3>\n<div class=\"oembed-wrapper oembed--youtube\"><iframe loading=\"lazy\" title=\"Two AI chatbots walk into a bar: TV writer Joe Toplyn on teaching chatbots to crack jokes\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fST9pkq-Og4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>At Intercom, we\u2019ve talked a lot this year about the ways AI and humans can work together by maximizing each other\u2019s strengths and compensating for each other\u2019s weaknesses. Humans are empathetic problem-solvers, while AI can save time by dealing with the more repetitive, time-consuming stuff.<\/p>\n<p>So, naturally, I had assigned humor and comedy to the human-only domain. That\u2019s why I found this chat with Joe Toplyn, former comedic writer on several late night talk shows and Lead Humor Engineer at Witscript, so fascinating. Aside from sporting the best job title I\u2019ve ever seen, Joe is helping develop a hybrid AI system for generating jokes from algorithms he provides.<\/p>\n<p>As humans, humor is a big part of how we relate to each other and build rapport \u2013 and there\u2019s evidence that the more human a chatbot seems, the more likely customers will be to trust it. So, after years of writing jokes for talk show hosts, Joe is now reverse-engineering the process in an attempt to produce AI comedy gold \u2013 and it seems to be working!<\/p>\n<h3><a href=\"https:\/\/www.intercom.com\/blog\/ai-creating-new-customer-support-roles\/\">A whole new world: The exciting new roles AI is creating in customer support<\/a><\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/intercom-origin.pagelyapps.com\/blog\/wp-content\/uploads\/2023\/09\/CS-Roles-in-the-Era-of-AI-Blog-Hero-2-1-1800x840.jpg.optimal.jpg\" \/><br \/>\nThe question of the year has been \u201cWill AI take my job?\u201d. This post from our VP of Customer Support, Declan Ivory, not only offers a firm \u201cno\u201d to that question, but explores the many exciting opportunities that AI will open up for support teams. As AI takes its place within support teams around the world, it\u2019s changing the way people work \u2013 and making customer service a more interesting, rewarding career path.<\/p>\n<p>Declan talks through five new kinds of support roles that AI is making possible, from a conversation designer (we welcomed our first conversation designer to Intercom this year!), to knowledge manager, to support design strategist. For teams that aren\u2019t quite ready, or that don\u2019t have the resources for new hires, Declan explores lots of ways they can start embracing an AI-human partnership, and building increasingly important skill sets within their current team.<\/p>\n<p>The top takeaway? Be excited about AI!<\/p>\n<hr \/>\n<h2 id=\"liam-geraghty-audio-content-producer\"><a href=\"https:\/\/www.intercom.com\/blog\/author\/liamgeraghty\/\">Liam Geraghty<\/a>, Audio Content Producer<\/h2>\n<h3><a href=\"https:\/\/www.intercom.com\/blog\/tag\/response-time\">Response Time<\/a><\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/intercom-origin.pagelyapps.com\/blog\/wp-content\/uploads\/2023\/02\/Response-Time_Blog-Hero_Erin-Narvaez-1-1800x840.jpg.optimal.jpg\" \/><\/p>\n<p>If you\u2019ve never worked in customer service, it\u2019s easy to have a lot of misconceptions about what the work involves \u2013 answering customer queries as efficiently as possible, rinse, repeat. But there\u2019s so much more to the role than that \u2013 like any job, there can be such variety in the work.<\/p>\n<p>There\u2019s no better way to get a sense of a job involves than actually hearing from the people doing it, and that\u2019s what our Response Time series has been doing all year \u2013 customer service leaders and teammates have been answering our whimsical questions such as \u201cWhat\u2019s the most valuable thing that working in customer service has taught you?\u201d, \u201cWhat\u2019s the strangest thing a customer has asked you?\u201d, and \u201cIs a burger a sandwich?\u201d<\/p>\n<p>What I\u2019ve loved about the series is the way our respondents have given such great insights into how devoted they are to their roles, and above all the joy they get from helping people.<\/p>\n<p>You\u2019ll find the ongoing series <a href=\"https:\/\/www.intercom.com\/blog\/tag\/response-time\">here<\/a>.<\/p>\n<h3><a href=\"https:\/\/www.intercom.com\/blog\/videos\/intercom-interviews-chatgpt\/\">Hi, Robot: Intercom interviews ChatGPT<\/a><\/h3>\n<div class=\"oembed-wrapper oembed--youtube\"><iframe loading=\"lazy\" title=\"Hi, Robot: Intercom interviews ChatGPT\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KslXdJeB9oQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>I have a well-worn routine when it comes to preparing interviews \u2013 I do some reading on the guest&#8217;s career, check out any talks they\u2019ve given, listen to other podcasts, you get the picture. But this year I conducted an interview like no other I\u2019d ever done before \u2013 a back and forth with ChatGPT itself. As it happened, there was no way I could have prepared for the conversation that occurred.<\/p>\n<p>The concept started as a throwaway gag, to be honest, but the results were far more revealing and even profound than I could have anticipated \u2013 as we navigated this new era of AI, it felt important to engage with this very compelling form of intelligence we have created.<\/p>\n<p>It\u2019s safe to say ChatGPT gave one of the more thoughtful and most memorable interviews of my career (the video, with one of <a href=\"https:\/\/www.synthesia.io\/main\">Synthesia\u2019s amazing avatars<\/a> representing ChatGPT, has been watched more than 100,000 times, which I think shows just how curious people are to understand this fascinating new entity.)<\/p>\n<hr \/>\n<h2 id=\"beth-mcentee-senior-editor\"><a href=\"https:\/\/www.intercom.com\/blog\/author\/bethmcentee\/\">Beth McEntee<\/a>, Senior Editor<\/h2>\n<h3><a href=\"https:\/\/www.intercom.com\/blog\/customer-attitudes-ai-chatbots\/\">How do your customers feel about AI chatbots?<\/a><\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/intercom-origin.pagelyapps.com\/blog\/wp-content\/uploads\/2023\/06\/AI-Bot-Attitudes-New-Face.jpg.optimal.jpg\" \/><br \/>\nWhen ChatGPT arrived on the scene last year, it was clear that the customer service landscape was about to be completely transformed. But given that user attitudes towards bots as a whole have varied greatly in the past (they\u2019ve been a bit Marmite-esque, you could say), our Research, Analytics and Data Science (a.k.a. \u201cRAD\u201d) team wanted to understand how people were actually feeling about this new generation of AI bots.<\/p>\n<p>As we were building our AI chatbot, Fin, our RAD team conducted a ton of user research to learn more about attitudes towards LLM-powered bots, and discovered that AI is changing perceptions of chatbots, and that AI bots are exceeding people\u2019s expectations. Obviously, customers\u2019 expectations of these bots will continue to evolve alongside the tech, but it\u2019s interesting to see just how much of an impact they\u2019ve had so far.<\/p>\n<h3><a href=\"https:\/\/www.intercom.com\/blog\/customer-service-metrics-ai\/\">How are customer service metrics changing in the age of AI?<\/a><\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/intercom-origin.pagelyapps.com\/blog\/wp-content\/uploads\/2023\/09\/CS-Metrics-in-the-age-of-AI-Blog-Hero-1-1800x840.jpg.optimal.jpg\" \/><br \/>\nAI is fundamentally changing how support is delivered, so it stands to reason that the metrics support teams use to measure the customer experience, team productivity, and the value of support will need to evolve, too. Old metrics won\u2019t set you up for success in a new world, and support teams are quickly adapting their approaches to measurement to ensure they\u2019re keeping a pulse on the numbers that matter most \u2013 and getting a true measure of value and success in this new era of AI-driven customer service.<\/p>\n<p>This post highlights the traditional customer service metrics that are evolving as a result of AI, and also explores some new metrics that are emerging. It\u2019s a must-read for any support leader who\u2019s thinking about revamping their reporting to take advantage of the immense opportunity that lies ahead.<\/p>\n<hr \/>\n<h2 id=\"davin-odwyer-senior-managing-editor\"><a href=\"https:\/\/www.intercom.com\/blog\/author\/davinodwyer\/\">Davin O&#8217;Dwyer<\/a>, Senior Managing Editor<\/h2>\n<h3><a href=\"https:\/\/www.intercom.com\/blog\/ai-chatbots-user-interfaces\/\">AI-powered UI (aka \u201cReturn of the Chat\u201d)<\/a><\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/intercom-origin.pagelyapps.com\/blog\/wp-content\/uploads\/2023\/08\/Hero-AI-Chat-UI-Blog--1800x840.jpg.optimal.jpg\" \/><\/p>\n<p>There\u2019s been a lot of digital ink spilled on how generative AI is going to revolutionize industry after industry, but I think few pieces managed to be as detailed and yet imaginative as this great essay by our Co-founder and Chief Strategy Officer, Des Traynor.<\/p>\n<p>It\u2019s a brilliant example of deep product thinking, exploring how technology determines user interfaces which in turn determine user behaviors which in turn shapes entire industries \u2013 and how AI will change every one of those layers. As Des sees it, there are countless tools that are so complex they require specialised training to make full use of \u2013 for tools such as Google Analytics, Salesforce, or Workday, the complexity of the interface is a barrier to mass usage.<\/p>\n<p>But with an AI-powered ChatUI, that all changes \u2013 instead of needing arcane knowledge to manipulate convoluted UIs, a simple chat interface can provide answers and even take actions.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/intercom-origin.pagelyapps.com\/blog\/wp-content\/uploads\/2023\/08\/Blog-AI-UI-Venn2.jpg.optimal.jpg\" \/><\/p>\n<p>This will usher in a wave of software democratization \u2013 suddenly the full power of these complex tools becomes available to every user who knows what they want to achieve.<\/p>\n<p>It\u2019s a persuasive vision of how the AI revolution is going to have lots of far-reaching consequences.<\/p>\n<h3><a href=\"https:\/\/www.intercom.com\/blog\/videos\/the-emergence-of-superintelligent-ai\/\">The emergence of superintelligent AI<\/a><\/h3>\n<div class=\"oembed-wrapper oembed--youtube\"><iframe loading=\"lazy\" title=\"The emergence of superintelligent AI\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KYBQzO2u1Xs?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>Understandably, we talked a lot about AI on the podcast this year, and our VP of AI, <a href=\"https:\/\/www.intercom.com\/blog\/author\/fergal_reid\/\">Fergal Reid<\/a> led many of those conversations \u2013 he always has a fascinating perspective on the latest developments, and he talked in depth about AI\u2019s applications in the <a href=\"https:\/\/www.intercom.com\/blog\/videos\/customer-support-just-got-smarter-a-closer-look-into-our-new-chatgpt-powered-bot\/\">customer service<\/a> and <a href=\"https:\/\/www.intercom.com\/blog\/podcasts\/intercom-on-product-ai-chatgpt-customer-service\/\">software space<\/a>.<\/p>\n<p>But he\u2019s just as thought-provoking when discussing the broader impact of AI on society, as in this conversation with <a href=\"https:\/\/www.intercom.com\/blog\/author\/thoughtwax\/\">Emmet Connolly<\/a>, our VP of Product Design. They offered a refreshingly candid discussion about the ethical dilemmas of AI, the safety issues that require genuine concern, the need for smart regulation, and the reasons for real optimism.<\/p>\n<p>It\u2019s a conversation that captures a lot of what we aim to publish here on the Intercom blog \u2013 thoughtful and positive, as well as valuable and memorable. In this area, you can be sure, the conversation is just beginning.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>The Intercom Content Team presents the highlights of 2023 on the Intercom blog and podcast, from the frontlines of the AI transformation in CS.<\/p>\n","protected":false},"author":261,"featured_media":29572,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"category":[3],"tags":[20381],"coauthors":[571],"class_list":["post-29568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-support","tag-year-in-review"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>52 weeks that changed everything: 2023 on the Intercom Blog - The Intercom Blog<\/title>\n<meta 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