{"id":30606,"date":"2024-10-21T10:00:17","date_gmt":"2024-10-21T09:00:17","guid":{"rendered":"https:\/\/www.intercom.com\/blog\/?p=30606"},"modified":"2025-05-16T14:55:12","modified_gmt":"2025-05-16T13:55:12","slug":"response-time-vol-037","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/response-time-vol-037\/","title":{"rendered":"Response Time: Vol. 37"},"content":{"rendered":"<p>You satisfy your customers, but can you satisfy our curiosity?<\/p>\n<p><em>With <i><span style=\"font-weight: 400;\">Kelly Burnette<\/span><\/i><i><span style=\"font-weight: 400;\">, <\/span><\/i><i><span style=\"font-weight: 400;\">Classroom Success Manager at <\/span><\/i><a href=\"https:\/\/www.hmhco.com\/programs\/writable\"><i><span style=\"font-weight: 400;\">Writable from HMH<\/span><\/i><\/a>.<\/em><\/p>\n<p><b>Please tell us a little bit about your company and what you do there.<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Writable builds lifelong writing and reading skills for students in grades 3-12. We are now a part of HMH, and our team helps drive innovation in education technology through thoughtful and intentional AI tools. As a Classroom Success Manager, it is my job to make sure that educators using our program are supported when they need it most \u2013 usually in front of a class full of students!<\/span><\/p>\n<p><b>What\u2019s the most valuable thing that working in customer service has taught you?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">The power of listening. Oftentimes, a customer will think their problem is one thing when it is actually something entirely different. By truly listening and knowing my product, I can help resolve the problem at its core and improve their experience.<\/span><\/p>\n<p><b>Describe the essence of great customer service using only three words.<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Timely. Clear. Kind.<\/span><\/p>\n<p><b>Which movie robot would you choose as your AI sidekick, and why?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">EVE from <em>Wall-E<\/em>. She knows her mission and isn&#8217;t going to back down from it, even when she&#8217;s told to. My mission is to help the customer, and sometimes I have to break some rules to do so!<\/span><\/p>\n<p><b>What can you do that a bot will never be able to replicate?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">I have a shared experience with our customers, knowing what it&#8217;s like to use technology in the classroom as a teacher. No bot can combine my product expertise and personal experience to understand our users\u2019 unique realities.<\/span><\/p>\n<p><b>What&#8217;s the most embarrassing thing you&#8217;ve ever said\/done to a customer?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">I&#8217;ve mistyped a lot of things because we respond very quickly, but I don&#8217;t really get embarrassed! I find my customers usually appreciate the humanity of the interaction.<\/span><\/p>\n<p><b>Do you identify more with the title \u201ccustomer support,\u201d \u201ccustomer service,\u201d \u201ccustomer success,\u201d or \u201ccustomer experience,\u201d and why?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">All of the above! We have a very specific role \u2013 \u201cClassroom Success.\u201d That&#8217;s because in the world of education, the most important place our app needs to work is in the classroom. Our teachers don&#8217;t have time to wait for us to escalate issues or ask other teams, so we are uniquely trained to be tech support, curriculum experts, implementation gurus, and customer advocates all at once.<\/span><\/p>\n<p><b>What\u2019s the one piece of advice you would give to your peers in the customer service industry?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Tag those kind comments for a rainy day. Most customer experiences are positive, but those negative ones can really mess up your attitude. I like to tag my bright spots and appreciative chats so when I&#8217;m feeling run down I can go back and remember that I do make a positive difference in my customers&#8217; days.<\/span><\/p>\n<p><b>What\u2019s the worst customer service you\u2019ve ever experienced?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">I refuse to call our internet provider \u2013 I make my partner do it. The hoops I have to jump through to get to the correct person, and the way they try to manipulate customers into buying higher speed internet when they can&#8217;t deliver the quality we already pay for is insane.<\/span><\/p>\n<p><b>What\u2019s your greatest productivity hack?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">I block the first 15 minutes of the day to lay out my priorities for this day, this week. I block the last 15 minutes to check on whether I accomplished those things, which gives me a chance to celebrate my wins and feel prepared for what comes next.<\/span><\/p>\n<p><b>What book are you reading at the moment?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">I am a fan of fantasy and fiction. I just finished <em>Two Twisted Crowns<\/em> by Rachel Gillig \u2013 it&#8217;s a really great duology!<\/span><\/p>\n<p><b>If customer service was an Olympic sport, what would be the main event?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Juggling multiple high priority conversations at once! If a customer asks, &#8220;Are you still there?&#8221; you are disqualified.<\/span><\/p>\n<p><b>What&#8217;s the best thing a customer has ever said to you?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">&#8220;I am going to go teach all my teammates what you showed me.&#8221; Turning customers into champions. \ud83d\udcaa<\/span><\/p>\n<p><b>What gif best describes your mental state right now?<\/b><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media4.giphy.com\/media\/v1.Y2lkPTc5MGI3NjExY29oZ3VyODczamp0ajhxb2xxMHd3b2luN2txazV0dzk5dTg4aTF5dSZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw\/H1dxi6xdh4NGQCZSvz\/giphy.gif\" alt=\"Work From Home Cat GIF by JustViral\" \/><\/p>\n<p><b>Where do you get your support leadership news?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">I always attend Intercom&#8217;s webinars and check out the resources. I also stay active on LinkedIn and the communities there.<\/span><\/p>\n<p><b>What do you wish people knew about working in customer service?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">It&#8217;s not as awful as it&#8217;s made out to be. Yes, we have our bad days, but you get the chance to connect with a lot of different people. More often than not, our customers are grateful and kind to us, and we get to make a difference in their day. I love getting to turn a negative experience into a positive one for them.<\/span><\/p>\n<p><b>If you wrote a book about your experiences in customer service, what would the title be?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">&#8220;Is There Anything Else I Can Help You With?&#8221;<\/span><\/p>\n<p><b>What\u2019s the strangest thing a customer has asked you?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">I once had a customer ask if I could come over to help them figure out how to check their work email at home. They were in Oregon, I&#8217;m in Virginia.<\/span><\/p>\n<p><b>What\u2019s your most used emoji in customer chats?<\/b><b><br \/>\n<\/b>\ud83d\ude05<\/p>\n<hr \/>\n<p>Conversation closed\u2026 for now \ud83d\ude0f<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In our latest \u201cResponse Time\u201d interview, we ask Kelly Burnette, Classroom Success Manager at Writable from HMH, about the strangest thing a customer has asked her, and more.<\/p>\n","protected":false},"author":348,"featured_media":30643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"category":[3],"tags":[25172],"coauthors":[12102],"class_list":["post-30606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-support","tag-response-time"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - 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