{"id":31690,"date":"2025-12-09T12:00:17","date_gmt":"2025-12-09T12:00:17","guid":{"rendered":"https:\/\/www.intercom.com\/blog\/?p=31690"},"modified":"2025-12-09T12:16:57","modified_gmt":"2025-12-09T12:16:57","slug":"establish-systems-and-structure-that-sustain-ai-performance","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/establish-systems-and-structure-that-sustain-ai-performance\/","title":{"rendered":"2026 customer service planning series: Vol. 04"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Once you\u2019ve defined the right roles on your team, you need an operating model that makes progress an integral part of how things work and keeps the AI Agent improving over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Intercom, we use a simple mantra to guide how we think about this: \u201cThe first time you answer a question should be the last.&#8221;<\/span><\/p>\n<blockquote>\n<h4>This is part four of our five-part series on customer service planning for 2026. We\u2019ll be sharing all five editions on our blog and on LinkedIn.<\/h4>\n<h4>If you\u2019d rather have them emailed to you directly as they\u2019re published, drop your details\u00a0<a href=\"https:\/\/inter.com\/4piNT0a\">here<\/a>.<\/h4>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">We\u2019re trying to build an operating model where every resolution improves the system, so that fewer issues repeat, quality compounds, and support becomes more scalable over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Getting this right takes intentional design. It takes clear ownership, guardrails that let you move quickly without risk, a way to feed insights back in, and a culture that embraces and celebrates the work, not just the outcomes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s break that down.<\/span><\/p>\n<h2 id=\"1-start-with-clear-ownership\"><span style=\"font-weight: 400;\">1. Start with clear ownership<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the most common reasons AI performance plateaus is ambiguity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When no one owns how the AI Agent performs, feedback gets lost, issues linger, and improvements stall.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">High-performing teams assign a single owner who\u2019s responsible for making the AI Agent better by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reviewing resolution trends and identifying where the system is underperforming.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Making targeted updates to content, configuration, and behavior.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Coordinating with product and engineering on systemic blockers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Setting improvement priorities, targets, and timelines.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">That owner (often referred to as the AI ops lead) typically sits within support operations or grows out of an existing role. The title or team they sit on isn\u2019t important. What matters is that they take clear ownership and have the authority to drive change.<\/span><\/p>\n<blockquote><p>Real-world example<\/p>\n<p>At Dotdigital, AI performance plateaued after a strong start \u2013 resolving around 2,800 conversations per month for three consecutive months. To drive resolution rates up, the team created a dedicated support operations specialist role, filled by an experienced agent with deep product knowledge. This person will focus on refining snippets, improving content, and enhancing the AI\u2019s resolution capabilities.<\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<h2 id=\"2-make-iteration-fast-and-safe\"><span style=\"font-weight: 400;\">2. Make iteration fast and safe <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As the AI Agent handles more volume and complexity, change might start to feel risky. And when teams hesitate to make changes, performance stalls.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where lightweight governance comes in: a clear way to keep iterating without bureaucracy or endless approvals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The teams that have developed a good rhythm with this put a few principles in place:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Everyone knows which changes need review, and which don\u2019t.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Decision-makers are named.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Updates are tested (lightly but reliably) before they go live.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Feedback flows through one place, so it\u2019s seen and acted on.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Progress happens on an agreed schedule (weekly reviews, monthly checkpoints, quarterly planning, etc.) not just when someone has time.<\/span><\/li>\n<\/ul>\n<div class=\"max-w-5xl space-y-0 md:mb-4 md:w-[95vw] md:max-w-[1000px]\" data-sentry-component=\"InfoCards\" data-sentry-source-file=\"index.tsx\">\n<div class=\"flex overflow-hidden bg-white flex-col md:flex-row\" data-testid=\"info-card-0\" data-sentry-component=\"InfoCard\" data-sentry-source-file=\"index.tsx\">\n<div class=\"flex-1 bg-gray-50 border border-white p-6\">\n<div class=\"text-block flex w-full flex-col gap-6\" data-sentry-component=\"TextBlock\" data-sentry-source-file=\"index.tsx\">\n<blockquote>\n<p class=\"text-current font-sans text-[1rem] md:text-[1rem] xl:text-[1.125rem] leading-[1.375] md:leading-[1.375] xl:leading-[1.33] tracking-[0rem] md:tracking-[0rem] xl:tracking-[0rem]\" data-i2-child=\"text\" data-sentry-element=\"Comp\" data-sentry-component=\"Text\" data-sentry-source-file=\"index.tsx\">Real-world example<\/p>\n<p data-i2-child=\"text\" data-sentry-element=\"Comp\" data-sentry-component=\"Text\" data-sentry-source-file=\"index.tsx\">Anthropic ran a focused \u201cFin hackathon\u201d sprint to improve their AI Agent\u2019s resolution rate. The team audited unresolved queries, identified underperforming topics, and created or updated content to close gaps. They converted frequently used macros into AI-usable snippets, monitored Fin\u2019s performance during live support, and continuously refined content based on real interactions. This structured approach enabled rapid improvement while maintaining quality standards.<\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">Governance isn\u2019t extra overhead or red tape. It\u2019s what makes improvement routine and safe. When the path from insight to action is predictable, your AI Agent gets better every week and your support system keeps scaling with it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"3-build-a-system-that-learns-by-default\"><span style=\"font-weight: 400;\">3. Build a system that learns by default<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">AI performance isn\u2019t static, but most teams treat it like a one-time implementation. The most successful organizations design systems that learn: they analyze where the AI Agent struggles, then feed that insight directly into structured improvement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That might look like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reviewing common handoff points to humans.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tracking unresolved queries by topic or intent.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Measuring resolution rate trends over time.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using these signals to prioritize fixes or content upgrades.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Whether you follow a formal loop (like the Fin Flywheel framework) or something simpler, the goal is the same: make improvement inevitable.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"4-treat-content-as-competitive-infrastructure\"><span style=\"font-weight: 400;\">4. Treat content as competitive infrastructure<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your AI Agent is only as good as what it knows. This makes content strategy a competitive advantage, not just a support function.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31692 size-full\" src=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2055\/12\/george_clay_quote.png\" alt=\"&quot;That\u2019s when we realized: AI doesn\u2019t just come up with information out of nowhere, you have to feed it. We were spending all our time evaluating tools when we should\u2019ve been focused on content.&quot; George Dilthey, Head of Support at Clay\" width=\"1200\" height=\"627\" srcset=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2055\/12\/george_clay_quote.png 1200w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2055\/12\/george_clay_quote-300x157.png 300w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2055\/12\/george_clay_quote-700x366.png 700w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2055\/12\/george_clay_quote-768x401.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You need to treat knowledge like infrastructure, where:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Every topic has a clear owner.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content is structured, versioned, and ingestion-ready.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">New products ship with source-of-truth content by default.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Changes are shipped on a schedule, not when someone finds time.<\/span><\/li>\n<\/ul>\n<blockquote><p>Real-world example<\/p>\n<div class=\"max-w-5xl space-y-0 md:my-4 md:w-[95vw] md:max-w-[1000px]\" data-sentry-component=\"InfoCards\" data-sentry-source-file=\"index.tsx\">\n<div class=\"flex overflow-hidden bg-white flex-col md:flex-row\" data-testid=\"info-card-0\" data-sentry-component=\"InfoCard\" data-sentry-source-file=\"index.tsx\">\n<div class=\"flex-1 bg-gray-50 border border-white p-6\">\n<div class=\"text-block flex w-full flex-col gap-6\" data-sentry-component=\"TextBlock\" data-sentry-source-file=\"index.tsx\">\n<p class=\"text-current font-sans text-[1rem] md:text-[1rem] xl:text-[1.125rem] leading-[1.375] md:leading-[1.375] xl:leading-[1.33] tracking-[0rem] md:tracking-[0rem] xl:tracking-[0rem]\" data-i2-child=\"text\" data-sentry-element=\"Comp\" data-sentry-component=\"Text\" data-sentry-source-file=\"index.tsx\">At Intercom, we\u2019ve evolved our New Product Introduction (NPI) process by aligning early with R&amp;D on a single, canonical source of truth that becomes the foundation for all downstream content \u2013 including what the AI Agent uses to resolve queries. By embedding content creation into launch readiness, not as an afterthought, we\u2019ve consistently hit 50%+ resolution rates on new features from day one.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">This infrastructure layer often determines whether teams scale confidently or stall out. Without it, every improvement is harder and AI performance remains inconsistent. With it, your AI Agent gets better every day \u2013 and the system compounds.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"5-make-belief-visible\"><span style=\"font-weight: 400;\">5. Make belief visible<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Even the best system won\u2019t keep improving if people stop believing in it. Belief will fade quietly if you don\u2019t reinforce it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep it strong by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sharing specific wins regularly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Highlighting improvements with metrics.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recognizing the people behind those improvements and giving them space to lead.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is about more than just team morale. It\u2019s about keeping everyone aligned and excited about the bigger play you\u2019re all part of.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"putting-it-all-together\"><span style=\"font-weight: 400;\">Putting it all together <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Building an AI-first support organization means having the right people <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> the right systems to support them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When ownership is clear, iteration is safe, knowledge is reliable, and belief is visible, AI performance compounds. And as the AI Agent gets better, your entire support model gets faster and more scalable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is the foundation of a modern support organization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next week, we\u2019ll take this one level deeper and explore how capacity planning changes when AI handles the majority of your work and your team moves into higher-value roles.<\/span><\/p>\n<p>To follow along with the series and have each new edition emailed to you directly, drop your details <a href=\"https:\/\/inter.com\/4piNT0a\">here<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to build an operating model where every resolution improves the system, so that fewer issues repeat, quality compounds, and support becomes more scalable over time.<\/p>\n","protected":false},"author":518,"featured_media":31693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"category":[3],"tags":[25456],"coauthors":[25010],"class_list":["post-31690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-support","tag-2026-customer-service-planning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - 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