{"id":31970,"date":"2026-04-23T15:30:24","date_gmt":"2026-04-23T14:30:24","guid":{"rendered":"https:\/\/www.intercom.com\/blog\/?p=31970"},"modified":"2026-04-23T16:04:25","modified_gmt":"2026-04-23T15:04:25","slug":"introducing-the-sales-agent-blueprint","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/introducing-the-sales-agent-blueprint\/","title":{"rendered":"Introducing the Sales Agent Blueprint"},"content":{"rendered":"<p>We first launched <a href=\"https:\/\/fin.ai\/blueprint\/service\/introducing-ai-agents\"><em>The Service Agent Blueprint<\/em><\/a> because for many support teams, the path forward with AI was unclear. Go-to-market and revenue teams are now in the same position, so today we\u2019re announcing <em><a href=\"https:\/\/fin.ai\/blueprint\/sales\/introducing-ai-agents\">The Sales Agent Blueprint<\/a><\/em>, a map for launching and scaling AI for sales with confidence.<\/p>\n<p>For most sales teams, inbound motions require a lot of manual work. Leads come in, and they sit in a queue until they\u2019re picked up when someone is available. The outcome often depends on a sales team\u2019s timing and capacity, rather than just buyer intent.<\/p>\n<p>Agents can run sales conversations end to end \u2013 engaging buyers, qualifying leads, and routing high-intent opportunities to the right team to move prospective buyers forward quickly. Humans will still be involved, but will move their focus to the consultative conversations and higher-value work they did not have time to focus on before.<\/p>\n<p>The questions many go-to-market and revenue leaders are facing now are where do you start? What should success look like? How do you actually test and deploy these solutions?<\/p>\n<p><em><a href=\"https:\/\/fin.ai\/blueprint\/sales\/introducing-ai-agents\">The Sales Agent Blueprint<\/a><\/em> answers those questions. It\u2019s designed to be a strategic guide for sales, revenue, and AI transformation leaders who want to deploy AI for inbound sales fast, prove value, and build momentum.<\/p>\n<h2 id=\"whats-inside\">What\u2019s inside<\/h2>\n<p><em><a href=\"https:\/\/fin.ai\/blueprint\/sales\/introducing-ai-agents\">The Sales Agent Blueprint<\/a><\/em> is structured around two tracks:<\/p>\n<h3>1. Launch it (live now)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31977 size-full\" src=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2056\/04\/Group-1197145163.png\" alt=\"Launch it\" width=\"2112\" height=\"1080\" srcset=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2056\/04\/Group-1197145163.png 2112w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2056\/04\/Group-1197145163-300x153.png 300w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2056\/04\/Group-1197145163-700x358.png 700w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2056\/04\/Group-1197145163-768x393.png 768w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2056\/04\/Group-1197145163-1536x785.png 1536w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2056\/04\/Group-1197145163-2048x1047.png 2048w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2056\/04\/Group-1197145163-1320x675.png 1320w\" sizes=\"auto, (max-width: 2112px) 100vw, 2112px\" \/><\/p>\n<p>Today, we\u2019re releasing the first part of the Blueprint: \u201cLaunch it.\u201d It\u2019s a practical guide for getting your Agent live and seeing real results. Learn how to deploy a Sales Agent that runs inbound sales conversations end to end, engaging buyers, qualifying leads, and routing high-intent opportunities to the right outcome in real time.<\/p>\n<p>By the end of the launch it section, you\u2019ll know how to:<\/p>\n<ul>\n<li><strong>Understand what a Sales Agent is:<\/strong> Discover why they\u2019re different from chatbots and how they work.<br \/>\nBuild a business case: Prove the basic economics of AI, decide whether to buy or build, and get the buy-in and budget you need to move forward.<\/li>\n<li><strong>Evaluate an Agent:<\/strong> Learn how to define success, choose the right evaluation criteria, and run a focused, high-impact assessment with our five-step framework.<\/li>\n<li><strong>Deploy with confidence:<\/strong> Build a deployment plan that gets your Agent live quickly to engage buyers at peak intent. Learn what to expect at each stage.<\/li>\n<li><strong>Continuously improve performance:<\/strong> After launch, your Agent becomes a system to manage. We\u2019ll show you how to implement a repeatable process to train, test, deploy, and optimize.<\/li>\n<\/ul>\n<h3>2. Scale it (coming soon)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31978 size-full\" src=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2056\/04\/LI-Carousel-A4.png\" alt=\"Scale it\" width=\"2112\" height=\"1080\" srcset=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2056\/04\/LI-Carousel-A4.png 2112w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2056\/04\/LI-Carousel-A4-300x153.png 300w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2056\/04\/LI-Carousel-A4-700x358.png 700w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2056\/04\/LI-Carousel-A4-768x393.png 768w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2056\/04\/LI-Carousel-A4-1536x785.png 1536w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2056\/04\/LI-Carousel-A4-2048x1047.png 2048w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2056\/04\/LI-Carousel-A4-1320x675.png 1320w\" sizes=\"auto, (max-width: 2112px) 100vw, 2112px\" \/><\/p>\n<p>Launching AI is only the beginning. To unlock its full potential, you need to rewire your inbound sales motion \u2013 redesigning the buyer journey, building AI-first systems and ownership models, and rethinking how pipeline is generated and scaled.<\/p>\n<p>We\u2019re on this journey ourselves, so we\u2019ll be building The Blueprint in public as we navigate it.<\/p>\n<p><em><a href=\"https:\/\/fin.ai\/blueprint\/sales\/introducing-ai-agents\">The Sales Agent Blueprint<\/a><\/em> is live now.<\/p>\n<p><a href=\"https:\/\/fin.ai\/blueprint\/sales\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31973 size-full\" src=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2026\/04\/Blueprint-sales.png\" alt=\"Visit The Sales Agent Blueprint fin.ai\/blueprint\/sales\" width=\"1200\" height=\"627\" srcset=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2026\/04\/Blueprint-sales.png 1200w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2026\/04\/Blueprint-sales-300x157.png 300w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2026\/04\/Blueprint-sales-700x366.png 700w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2026\/04\/Blueprint-sales-768x401.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today we\u2019re announcing The Sales Agent Blueprint, a map for launching and scaling AI for sales with confidence.<\/p>\n","protected":false},"author":421,"featured_media":31976,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"category":[4],"tags":[25436,25174],"coauthors":[18864],"class_list":["post-31970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-blueprint","tag-fin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Introducing the Sales Agent Blueprint - The Intercom Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intercom.com\/blog\/introducing-the-sales-agent-blueprint\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing the Sales Agent Blueprint\" \/>\n<meta property=\"og:description\" content=\"Today we\u2019re announcing The Sales Agent Blueprint, a map for launching and scaling AI for sales with confidence.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intercom.com\/blog\/introducing-the-sales-agent-blueprint\/\" \/>\n<meta property=\"og:site_name\" content=\"The Intercom Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/intercominc\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-23T14:30:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-23T15:04:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2056\/04\/Screenshot-2026-04-23-at-15.36.40-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"928\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ciaran Nolan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ciaran_nolan\" \/>\n<meta name=\"twitter:site\" content=\"@intercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ciaran Nolan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/introducing-the-sales-agent-blueprint\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/introducing-the-sales-agent-blueprint\\\/\"},\"author\":{\"name\":\"Ciaran Nolan\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#\\\/schema\\\/person\\\/078c1ba657728f936a7963644c5c859b\"},\"headline\":\"Introducing the Sales Agent Blueprint\",\"datePublished\":\"2026-04-23T14:30:24+00:00\",\"dateModified\":\"2026-04-23T15:04:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/introducing-the-sales-agent-blueprint\\\/\"},\"wordCount\":491,\"publisher\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/introducing-the-sales-agent-blueprint\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2056\\\/04\\\/Screenshot-2026-04-23-at-15.36.40-scaled.png\",\"keywords\":[\"Blueprint\",\"Fin\"],\"articleSection\":[\"News &amp; Updates\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/introducing-the-sales-agent-blueprint\\\/\",\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/introducing-the-sales-agent-blueprint\\\/\",\"name\":\"Introducing the Sales Agent Blueprint - The Intercom Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/introducing-the-sales-agent-blueprint\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/introducing-the-sales-agent-blueprint\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2056\\\/04\\\/Screenshot-2026-04-23-at-15.36.40-scaled.png\",\"datePublished\":\"2026-04-23T14:30:24+00:00\",\"dateModified\":\"2026-04-23T15:04:25+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.intercom.com\\\/blog\\\/introducing-the-sales-agent-blueprint\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/introducing-the-sales-agent-blueprint\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2056\\\/04\\\/Screenshot-2026-04-23-at-15.36.40-scaled.png\",\"contentUrl\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2056\\\/04\\\/Screenshot-2026-04-23-at-15.36.40-scaled.png\",\"width\":2560,\"height\":928,\"caption\":\"Visit The Sales Agent Blueprint fin.ai\\\/blueprint\\\/sales\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/\",\"name\":\"The Intercom Blog\",\"description\":\"Articles and Podcasts on Customer Service, AI and Automation, Product, and more\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#organization\",\"name\":\"The Intercom Blog\",\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Intercom-logo-sq-black-trans.png\",\"contentUrl\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Intercom-logo-sq-black-trans.png\",\"width\":1000,\"height\":1000,\"caption\":\"The Intercom Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/intercominc\",\"https:\\\/\\\/x.com\\\/intercom\",\"https:\\\/\\\/www.instagram.com\\\/intercom\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/2491343\",\"https:\\\/\\\/www.pinterest.ie\\\/intercom\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCJG0MvLP03kyzzAkD-w98aQ\",\"https:\\\/\\\/en.wikipedia.org\\\/wiki\\\/Intercom_(company)\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#\\\/schema\\\/person\\\/078c1ba657728f936a7963644c5c859b\",\"name\":\"Ciaran Nolan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/845a37e13094b60833f09aaca5bf3f00d681426e24ef3eb8e4aaa688c3ad2b40?s=96&d=mm&r=pgdb2ab5a453a149381e7b43dbb2ffd524\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/845a37e13094b60833f09aaca5bf3f00d681426e24ef3eb8e4aaa688c3ad2b40?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/845a37e13094b60833f09aaca5bf3f00d681426e24ef3eb8e4aaa688c3ad2b40?s=96&d=mm&r=pg\",\"caption\":\"Ciaran Nolan\"},\"description\":\"One of Intercom's EMEA Sales leaders, Ciaran previously worked in customer intelligence with Salesforce for nearly five years, gaining deep insights into the sales landscape.\",\"sameAs\":[\"https:\\\/\\\/x.com\\\/ciaran_nolan\"],\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/author\\\/ciaran_nolan\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Introducing the Sales Agent Blueprint - The Intercom Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.intercom.com\/blog\/introducing-the-sales-agent-blueprint\/","og_locale":"en_US","og_type":"article","og_title":"Introducing the Sales Agent Blueprint","og_description":"Today we\u2019re announcing The Sales Agent Blueprint, a map for launching and scaling AI for sales with confidence.","og_url":"https:\/\/www.intercom.com\/blog\/introducing-the-sales-agent-blueprint\/","og_site_name":"The Intercom Blog","article_publisher":"https:\/\/www.facebook.com\/intercominc","article_published_time":"2026-04-23T14:30:24+00:00","article_modified_time":"2026-04-23T15:04:25+00:00","og_image":[{"width":2560,"height":928,"url":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2056\/04\/Screenshot-2026-04-23-at-15.36.40-scaled.png","type":"image\/png"}],"author":"Ciaran Nolan","twitter_card":"summary_large_image","twitter_creator":"@ciaran_nolan","twitter_site":"@intercom","twitter_misc":{"Written by":"Ciaran Nolan","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.intercom.com\/blog\/introducing-the-sales-agent-blueprint\/#article","isPartOf":{"@id":"https:\/\/www.intercom.com\/blog\/introducing-the-sales-agent-blueprint\/"},"author":{"name":"Ciaran Nolan","@id":"https:\/\/www.intercom.com\/blog\/#\/schema\/person\/078c1ba657728f936a7963644c5c859b"},"headline":"Introducing the Sales Agent Blueprint","datePublished":"2026-04-23T14:30:24+00:00","dateModified":"2026-04-23T15:04:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.intercom.com\/blog\/introducing-the-sales-agent-blueprint\/"},"wordCount":491,"publisher":{"@id":"https:\/\/www.intercom.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.intercom.com\/blog\/introducing-the-sales-agent-blueprint\/#primaryimage"},"thumbnailUrl":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2056\/04\/Screenshot-2026-04-23-at-15.36.40-scaled.png","keywords":["Blueprint","Fin"],"articleSection":["News &amp; Updates"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.intercom.com\/blog\/introducing-the-sales-agent-blueprint\/","url":"https:\/\/www.intercom.com\/blog\/introducing-the-sales-agent-blueprint\/","name":"Introducing the Sales Agent Blueprint - The Intercom Blog","isPartOf":{"@id":"https:\/\/www.intercom.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.intercom.com\/blog\/introducing-the-sales-agent-blueprint\/#primaryimage"},"image":{"@id":"https:\/\/www.intercom.com\/blog\/introducing-the-sales-agent-blueprint\/#primaryimage"},"thumbnailUrl":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2056\/04\/Screenshot-2026-04-23-at-15.36.40-scaled.png","datePublished":"2026-04-23T14:30:24+00:00","dateModified":"2026-04-23T15:04:25+00:00","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.intercom.com\/blog\/introducing-the-sales-agent-blueprint\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.intercom.com\/blog\/introducing-the-sales-agent-blueprint\/#primaryimage","url":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2056\/04\/Screenshot-2026-04-23-at-15.36.40-scaled.png","contentUrl":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2056\/04\/Screenshot-2026-04-23-at-15.36.40-scaled.png","width":2560,"height":928,"caption":"Visit The Sales Agent Blueprint fin.ai\/blueprint\/sales"},{"@type":"WebSite","@id":"https:\/\/www.intercom.com\/blog\/#website","url":"https:\/\/www.intercom.com\/blog\/","name":"The Intercom Blog","description":"Articles and Podcasts on Customer Service, AI and Automation, Product, and more","publisher":{"@id":"https:\/\/www.intercom.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.intercom.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.intercom.com\/blog\/#organization","name":"The Intercom Blog","url":"https:\/\/www.intercom.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.intercom.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2019\/08\/Intercom-logo-sq-black-trans.png","contentUrl":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2019\/08\/Intercom-logo-sq-black-trans.png","width":1000,"height":1000,"caption":"The Intercom Blog"},"image":{"@id":"https:\/\/www.intercom.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/intercominc","https:\/\/x.com\/intercom","https:\/\/www.instagram.com\/intercom\/","https:\/\/www.linkedin.com\/company\/2491343","https:\/\/www.pinterest.ie\/intercom\/","https:\/\/www.youtube.com\/channel\/UCJG0MvLP03kyzzAkD-w98aQ","https:\/\/en.wikipedia.org\/wiki\/Intercom_(company)"]},{"@type":"Person","@id":"https:\/\/www.intercom.com\/blog\/#\/schema\/person\/078c1ba657728f936a7963644c5c859b","name":"Ciaran Nolan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/845a37e13094b60833f09aaca5bf3f00d681426e24ef3eb8e4aaa688c3ad2b40?s=96&d=mm&r=pgdb2ab5a453a149381e7b43dbb2ffd524","url":"https:\/\/secure.gravatar.com\/avatar\/845a37e13094b60833f09aaca5bf3f00d681426e24ef3eb8e4aaa688c3ad2b40?s=96&d=mm&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/845a37e13094b60833f09aaca5bf3f00d681426e24ef3eb8e4aaa688c3ad2b40?s=96&d=mm&r=pg","caption":"Ciaran Nolan"},"description":"One of Intercom's EMEA Sales leaders, Ciaran previously worked in customer intelligence with Salesforce for nearly five years, gaining deep insights into the sales landscape.","sameAs":["https:\/\/x.com\/ciaran_nolan"],"url":"https:\/\/www.intercom.com\/blog\/author\/ciaran_nolan\/"}]}},"jetpack_featured_media_url":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2056\/04\/Screenshot-2026-04-23-at-15.36.40-scaled.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/posts\/31970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/users\/421"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/comments?post=31970"}],"version-history":[{"count":0,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/posts\/31970\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/media\/31976"}],"wp:attachment":[{"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/media?parent=31970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/category?post=31970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/tags?post=31970"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/coauthors?post=31970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}