{"id":4534,"date":"2014-02-26T18:02:07","date_gmt":"2014-02-26T18:02:07","guid":{"rendered":"http:\/\/insideintercom.io\/?p=4534"},"modified":"2020-07-30T13:03:58","modified_gmt":"2020-07-30T12:03:58","slug":"things-cant-wireframed","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/things-cant-wireframed\/","title":{"rendered":"Some things can&#8217;t be wireframed"},"content":{"rendered":"<p class=\"opening_paragraph\">Research and analysis help show you the workflows, usability principles ensure it&#8217;s clear and intuitive, but how do you get to delightful? You&#8217;re on your own there.<\/p>\n<h2 id=\"what-wireframes-discourage\">What wireframes discourage<\/h2>\n<p>The grayscale box-and-line nature of wireframes discourages emotive design, eschewing it for hierarchy, structure, and logic. That&#8217;s correct when your goal is to deliver logical easy-to-follow experiences, but when you&#8217;re trying to make something fun, memorable, remarkable, or thoroughly engaging, it&#8217;s best to cast them aside.<\/p>\n<p>It&#8217;s unlikely that a designer, least of all a consultant, would be comfortable presenting something that looked like this:<\/p>\n<div class=\"post_image_wrapper\"><img decoding=\"async\" src=\"https:\/\/intercom.com\/blog\/wp-content\/uploads\/2014\/02\/SquareSpace-Frame.png\" alt=\"\" \/><\/div>\n<p>Yet that&#8217;s precisely what&#8217;s behind popular sites such as the following:<\/p>\n<div class=\"post_image_wrapper\"><img decoding=\"async\" src=\"https:\/\/intercom.com\/blog\/wp-content\/uploads\/2014\/02\/SquareSpace.png\" alt=\"\" \/><\/div>\n<div class=\"post_image_wrapper\"><img decoding=\"async\" src=\"https:\/\/intercom.com\/blog\/wp-content\/uploads\/2014\/02\/Paper.png\" alt=\"\" \/><\/div>\n<div class=\"post_image_wrapper\"><img decoding=\"async\" src=\"https:\/\/intercom.com\/blog\/wp-content\/uploads\/2014\/02\/Calm.png\" alt=\"\" \/><\/div>\n<p>The nature of deliverables is that they have to do something, usually to justify their cost\/time. If someone was to wireframe a site for any of the above sites they couldn&#8217;t just hand in an empty square and say &#8220;Insert Really Emotive Audio Visual Piece Here&#8221;.<\/p>\n<p>So they&#8217;d analyse the benefits, summarize the case for <a href=\"http:\/\/calm.com\">calm.com<\/a>, and produce something more like this:<\/p>\n<div class=\"post_image_wrapper\"><img decoding=\"async\" src=\"https:\/\/intercom.com\/blog\/wp-content\/uploads\/2014\/02\/ShittyFrame.png\" alt=\"\" \/><\/div>\n<p>The whole project would take a different turn because hundreds of ideas have been dismissed. The fact that wireframes can&#8217;t play a sound, show a video background, or show interactions effectively further limits the depth of the experience.<\/p>\n<p>Wireframes restrict your vision for components, as they&#8217;re just re-usable blocks. They tell you, for example, that all text editors look the same. If you accept these limits you&#8217;ll never create something like Medium&#8217;s text editor. In fact you&#8217;d skip past that opportunity without even noticing it. The limits of your stencils become the limits of your creativity. Obstacles upstream propagate downstream.<\/p>\n<h2 id=\"some-products-cant-be-wireframed\">Some Products Can&#8217;t Be Wireframed<\/h2>\n<p><a href=\"http:\/\/keezy.net\">Keezy<\/a> is a iOS app that lets you create tunes. It&#8217;s an 8-track, if you know what that means. You record 8 tracks per board, and you can play tracks in parallel or consecutively. The &#8220;UX Approach&#8221; here would have you follow previously established patterns, and so-called best practices. You&#8217;ll assemble it from pieces in your toolbox:<\/p>\n<div class=\"post_image_wrapper\"><img decoding=\"async\" src=\"https:\/\/intercom.com\/blog\/wp-content\/uploads\/2014\/02\/iOS7.png\" alt=\"\" \/><\/div>\n<p>And then you&#8217;d output wireframes that are usable but without even a hint of delight. Something like this:<\/p>\n<div class=\"post_image_wrapper\"><img decoding=\"async\" src=\"https:\/\/intercom.com\/blog\/wp-content\/uploads\/2014\/02\/Keezy-Wood.png\" alt=\"\" \/><\/div>\n<p>But Keezy doesn&#8217;t look this this. Keezy&#8217;s primary interface is just 8 big loveable rectangles daring you to play. And it works beautifully.<\/p>\n<div class=\"post_image_wrapper\"><img decoding=\"async\" src=\"https:\/\/intercom.com\/blog\/wp-content\/uploads\/2014\/02\/Keezy-ColorShot.png\" alt=\"\" \/><\/div>\n<p>The point isn&#8217;t that you should download Keezy. The point is that, much like there&#8217;s a difference between synthesis &amp; analysis, there is a difference between creation &amp; assembly.<\/p>\n<p>For some design work you need to minimize friction: you can&#8217;t introduce new concepts or break any conventions. But when you&#8217;re shooting for fun, remarkable, memorable design, you need to take a look around and say &#8220;Let&#8217;s show the world something they haven&#8217;t seen before&#8221;.<\/p>\n<p>It&#8217;s messy, risky, and difficult. You&#8217;ll hear the siren call of your stencils and patterns, begging you to return. Using those you can make progress in hours; they&#8217;ll rescue you from a blank canvas with their pre-defined headers, footers, buttons, and menus.<\/p>\n<p>You&#8217;ll have cynics and doubters. &#8220;No one will bother to learn this app&#8221;. &#8220;This&#8217;ll bomb in usablity testing&#8221;. &#8220;Why can&#8217;t we just do what the other apps do?&#8221;<\/p>\n<p>You&#8217;ll be told that this crazy idea will never work. Until it does.<\/p>\n<hr \/>\n<p>Want to read more of our product best practices? <a href=\"https:\/\/www.intercom.com\/blog\/books\/product-management\">Download our free book<\/a>, <em>Intercom on Product Management<\/em>. It&#8217;s recommended by folks like Ryan Singer, Hunter Walk, and Dharmesh Shah.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Research and analysis help show you the workflows, usability principles ensure it&#8217;s clear and intuitive, but how do you get to delightful? You&#8217;re on your own there. What wireframes discourage The grayscale box-and-line nature of wireframes&hellip;<\/p>\n","protected":false},"author":5,"featured_media":9652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"category":[5],"tags":[166,153,145,165],"coauthors":[348],"class_list":["post-4534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-and-design","tag-creativity","tag-product-design","tag-ux","tag-wireframes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Some things can&#039;t be wireframed - Inside Intercom<\/title>\n<meta name=\"description\" content=\"The grayscale box-and-line nature of wireframes discourages emotive design, eschewing it for hierarchy, structure, and logic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intercom.com\/blog\/things-cant-wireframed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Some things can&#039;t be wireframed\" \/>\n<meta property=\"og:description\" content=\"The grayscale box-and-line nature of wireframes discourages emotive design, eschewing it for hierarchy, structure, and logic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intercom.com\/blog\/things-cant-wireframed\/\" \/>\n<meta property=\"og:site_name\" content=\"The Intercom Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/intercominc\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/destraynor\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-26T18:02:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-30T12:03:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2016\/07\/Some_Things_Cant_Be_Wireframed_Related.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"591\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Des Traynor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@destraynor\" \/>\n<meta name=\"twitter:site\" content=\"@intercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Des Traynor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/things-cant-wireframed\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/things-cant-wireframed\\\/\"},\"author\":{\"name\":\"Des Traynor\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#\\\/schema\\\/person\\\/eca2beed88876408030509097abe63c2\"},\"headline\":\"Some things can&#8217;t be wireframed\",\"datePublished\":\"2014-02-26T18:02:07+00:00\",\"dateModified\":\"2020-07-30T12:03:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/things-cant-wireframed\\\/\"},\"wordCount\":598,\"publisher\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/things-cant-wireframed\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/07\\\/Some_Things_Cant_Be_Wireframed_Related.png\",\"keywords\":[\"creativity\",\"product design\",\"UX\",\"wireframes\"],\"articleSection\":[\"Product &amp; 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