{"id":595,"date":"2012-03-26T17:27:57","date_gmt":"2012-03-26T17:27:57","guid":{"rendered":"http:\/\/intercom.com\/blog\/?p=595"},"modified":"2020-07-30T13:04:23","modified_gmt":"2020-07-30T12:04:23","slug":"whats-in-a-name","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/whats-in-a-name\/","title":{"rendered":"What’s in a Name?"},"content":{"rendered":"

Naming a product is difficult. Branding legend Marty Neumeier says that good product names have seven characteristics.<\/p>\n

They should be distinctive, short, appropriate, easy to spell and pronounce, likable, extendable, and protectable. Looking through this list<\/a> of Android names, it’s clear that many marketing teams disagree with Marty.<\/p>\n

<\/p>\n

Here’s a simple rule: if your product isn’t a condom then don’t name it like one. What am I talking about? Let’s take a look\u2026<\/p>\n

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Which will run out first: the list of \u201csexy sounding product names<\/em>\u201d, or the list of meaningfully different ways to differentiate Android phones?<\/p>\n

I know where my money lies.<\/p>\n

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Read more<\/h4>\n