{"id":6441,"date":"2014-10-29T15:16:26","date_gmt":"2014-10-29T15:16:26","guid":{"rendered":"http:\/\/intercom.com\/blog\/?p=6441"},"modified":"2020-07-30T13:02:26","modified_gmt":"2020-07-30T12:02:26","slug":"stripe-intercom-integration","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/stripe-intercom-integration\/","title":{"rendered":"Know the value of your customers"},"content":{"rendered":"

Customer information is most valuable when consolidated. When all your information about all your customers is in the same place, every part of your business benefits.<\/p>\n

Intercom has always offered a single place to store all your customer information: who they are, their account data, their activity, all communications with them, and much more. Today we’re adding another big piece of the jigsaw. Today we’re launching a Stripe integration.<\/p>\n

We’ve long argued the benefits of consolidated customer data. Let’s take a step back and look at why.<\/p>\n

Siloed data limits what’s possible<\/h3>\n

When customer information is spread across many products (e.g. helpdesk system<\/a>, analytics app, product database, marketing tool) it limits any given business function.<\/p>\n

Simple ideas like “Let’s support our best customers first<\/em>“, “Let’s talk to the customers who never use this feature<\/em>” or “Let’s tell customers in San Francisco about our drink-up<\/em>“, require so much legwork that they’re not worth suggesting. And because obstacles upstream always propagate downstream, you just stop having these ideas. Your silos make you dumb.<\/p>\n

Consolidated data makes you smarter<\/h3>\n
\"See<\/div>\n

Conversely, when you connect customer information, ideas that previously weren’t feasible suddenly become quick, simple, and incredibly<\/em> valuable. It improves every function of your business.<\/p>\n

Some simple examples:<\/b><\/p>\n