{"id":7111,"date":"2015-02-11T18:55:37","date_gmt":"2015-02-12T02:55:37","guid":{"rendered":"http:\/\/intercom.com\/blog\/?p=7111"},"modified":"2021-08-17T10:48:15","modified_gmt":"2021-08-17T09:48:15","slug":"product-management-book","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/product-management-book\/","title":{"rendered":"Our new book: Intercom on Product Management"},"content":{"rendered":"<p class=\"opening_paragraph\">We&#8217;ve published a lot of articles on product management over the past two years. Rather than leave them in our archives, we\u2019ve updated them, expanded upon them, and consolidated them into our first book. We think you\u2019ll like it.<\/p>\n<p>Our best content has always come from sharing our experiences and grounded opinions. Whether that\u2019s on <a href=\"https:\/\/www.intercom.com\/blog\/silicon-valley-outsider-raised-30m-30-months\/\">fundraising<\/a>, <a href=\"https:\/\/www.intercom.com\/blog\/four-pricing-principals-to-never-forget\/\">pricing<\/a>, <a href=\"https:\/\/www.intercom.com\/blog\/how-we-build-software\/\">process<\/a>, <a href=\"https:\/\/www.intercom.com\/blog\/has-visual-design-fallen-flat\/\">design<\/a>, or in this case, product management. So much of the advice on product management is abstract, formulaic, and clich\u00e9d. It offers little value when you\u2019re stuck in the trenches. So we\u2019ve worked hard to consolidate our best thoughts and ideas on product management (thus far) into a cohesive whole that anyone who works with product will benefit from.<\/p>\n<p>We&#8217;ve been asked countless times to produce something like this, not a book so much as a guided and curated walkthrough of our most useful, practical, learnings. There is new content to bridge gaps, and there is updated content to remove repetition and clarify concepts. Even regular readers will benefit from this publication.<\/p>\n<p>Ebooks are typically a crude PDF merge of a lot of text with no consideration given to design, layout, length, reading experience, or reader flow. We\u2019d never do that, we optimised for the reader\u2019s experience. After all, a book\u2019s value is measured in impact, not its length or breadth. We put a lot of time and effort into making sure people will enjoy reading this on any device, and we hope it shows. There was a team of people involved but special credit to Frantisek Kusovsky and Jeff Kriege for their tireless work on the book design, formats (epub, mobi, PDF), visuals, and layout.<\/p>\n<p>Enough talk. <a href=\"https:\/\/www.intercom.com\/blog\/books\/product-management\">Get Intercom on Product Management here<\/a>. It\u2019s free, but to maximize its impact we\u2019d love you to share with others you think will benefit from it. That\u2019s all we ask.<\/p>\n<p>Often times publications like this signal the end of a chapter or a change in content strategy. Not this time &#8211; we\u2019re still writing. In fact we think there\u2019ll probably be more books &#8211; we\u2019re just waiting to see how this one goes down &#8211; so please help spread the word.<\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.intercom.com\/blog\/books\/product-management\">Get <em>Intercom on Product Management<\/em> for free<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve published a lot of articles on product management over the past two years. Rather than leave them in our archives, we\u2019ve updated them, expanded upon them, and consolidated them into our first book. We think&hellip;<\/p>\n","protected":false},"author":5,"featured_media":7112,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"category":[5],"tags":[328,24900,26,161,62,182],"coauthors":[348],"class_list":["post-7111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-and-design","tag-book","tag-content-launch","tag-jobs-to-be-done","tag-product-development","tag-product-management","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Intercom&#039;s New Book: A Guide to Project Management<\/title>\n<meta name=\"description\" content=\"After more than 2 years of sharing our learnings about product management on the Inside Intercom blog, we&#039;ve carefully curated them into book format.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intercom.com\/blog\/product-management-book\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our new book: Intercom on Product Management\" \/>\n<meta property=\"og:description\" content=\"After more than 2 years of sharing our learnings about product management on the Inside Intercom blog, we&#039;ve carefully curated them into book format.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intercom.com\/blog\/product-management-book\/\" \/>\n<meta property=\"og:site_name\" content=\"The Intercom Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/intercominc\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/destraynor\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-12T02:55:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-17T09:48:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2015\/02\/Intercom-on-Product-Management-624.png\" \/>\n\t<meta property=\"og:image:width\" content=\"624\" \/>\n\t<meta property=\"og:image:height\" content=\"295\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Des Traynor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@destraynor\" \/>\n<meta name=\"twitter:site\" content=\"@intercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Des Traynor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/product-management-book\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/product-management-book\\\/\"},\"author\":{\"name\":\"Des Traynor\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#\\\/schema\\\/person\\\/eca2beed88876408030509097abe63c2\"},\"headline\":\"Our new book: Intercom on Product Management\",\"datePublished\":\"2015-02-12T02:55:37+00:00\",\"dateModified\":\"2021-08-17T09:48:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/product-management-book\\\/\"},\"wordCount\":388,\"publisher\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/product-management-book\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/02\\\/Intercom-on-Product-Management-624.png\",\"keywords\":[\"book\",\"content launch\",\"jobs-to-be-done\",\"product development\",\"product management\",\"strategy\"],\"articleSection\":[\"Product &amp; 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