{"id":8237,"date":"2015-10-22T17:30:36","date_gmt":"2015-10-23T00:30:36","guid":{"rendered":"http:\/\/intercom.com\/blog\/?p=8237"},"modified":"2025-01-07T16:36:29","modified_gmt":"2025-01-07T16:36:29","slug":"666-product-roadmap","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/666-product-roadmap\/","title":{"rendered":"The 666 roadmap"},"content":{"rendered":"<p class=\"opening_paragraph\">If you work in a startup, a really\u00a0effective way of thinking about your product roadmap is over three timelines: the next 6 years, next 6 months, and next 6 weeks.<\/p>\n<p>When I worked as a product manager at Facebook, some people in the team used to advocate thinking in two timelines: the next 6 months, and the next 20 years. 20 years was your vision, 6 months was your plan.<\/p>\n<p>I loved this, but for most startups, 20 years is too long for the vision, and 6 months is too long for the concrete plan. Running the product team at Intercom, I\u2019ve long been an advocate of thinking in three timelines when planning what to build.<\/p>\n<h3>The next 6 years<\/h3>\n<p>Your mind&#8217;s eye view of the world 6 years from now, taking into account how it will have changed because of the change you enacted, and how it will have changed based on plotting today&#8217;s existing trends in a straight\/exponential line into the future.<\/p>\n<h3>The next 6 months<\/h3>\n<p>Your plan for building things that will make a significant impact on your journey towards the change you want to enact in the world. When you look at what you will build within 6 months time you think &#8220;we\u2019re making great progress&#8221;. This however, is subject to change. 6 months from now about 50\u201375% might be built, and the other 25% is things you hadn\u2019t thought of before. This is a rolling timeline that is updated every couple of months.<\/p>\n<h3>The next 6 weeks<\/h3>\n<p>These are very concrete. This is your immediate plan. This is what your team know intimately. You know exactly what\u2019s being built. Design work is well underway. This is a rolling timeline that is updated every week or two.<\/p>\n<p>As an aside, I think 2 years is the worst timeline to work towards, and 18 months isn\u2019t much better. It isn&#8217;t far enough into the future to see significant change in how the world works, but it&#8217;s far enough such that it is highly unpredictable e.g. it&#8217;s two new versions of iOS and Android away.<\/p>\n<p>Finally, it turns out aligning the name of your product roadmap process with the devil has lots of humorous side benefits. :)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you work in a startup, a really\u00a0effective way of thinking about your product roadmap is over three timelines: the next 6 years, next 6 months, and next 6 weeks. When I worked as a product&hellip;<\/p>\n","protected":false},"author":16,"featured_media":8243,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"category":[5],"tags":[167,151],"coauthors":[358],"class_list":["post-8237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-and-design","tag-product-roadmap","tag-startups-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The 666 roadmap - The Intercom Blog<\/title>\n<meta name=\"description\" content=\"The most effective way of thinking about your startup&#039;s product roadmap is over the next 6 years, next 6 months, and next 6 weeks, says Paul Adams.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intercom.com\/blog\/666-product-roadmap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 666 roadmap\" \/>\n<meta property=\"og:description\" content=\"The most effective way of thinking about your startup&#039;s product roadmap is over the next 6 years, next 6 months, and next 6 weeks, says Paul Adams.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intercom.com\/blog\/666-product-roadmap\/\" \/>\n<meta property=\"og:site_name\" content=\"The Intercom Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/intercominc\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-23T00:30:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-07T16:36:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2015\/10\/product_roadmap_666_1248.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"591\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Paul Adams\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@padday\" \/>\n<meta name=\"twitter:site\" content=\"@intercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Adams\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/666-product-roadmap\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/666-product-roadmap\\\/\"},\"author\":{\"name\":\"Paul Adams\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#\\\/schema\\\/person\\\/8b2507bf414e874ac7b55da405aabaf5\"},\"headline\":\"The 666 roadmap\",\"datePublished\":\"2015-10-23T00:30:36+00:00\",\"dateModified\":\"2025-01-07T16:36:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/666-product-roadmap\\\/\"},\"wordCount\":364,\"publisher\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/666-product-roadmap\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/product_roadmap_666_1248.png\",\"keywords\":[\"product roadmap\",\"startups\"],\"articleSection\":[\"Product &amp; 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