{"id":9253,"date":"2016-05-04T08:54:38","date_gmt":"2016-05-04T15:54:38","guid":{"rendered":"http:\/\/intercom.com\/blog\/?p=9253"},"modified":"2026-02-26T11:41:45","modified_gmt":"2026-02-26T11:41:45","slug":"jobs-to-be-done-book","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/jobs-to-be-done-book\/","title":{"rendered":"New book: Intercom on Jobs-to-be-Done"},"content":{"rendered":"

Today we launched our fourth book, Intercom on Jobs-to-be-Done<\/em><\/a>.<\/p>\n

It draws together some of the most valuable lessons we\u2019ve learned from applying the Jobs-to-be-Done framework<\/a> to our product, design and marketing over the past few years.<\/p>\n

Despite being almost 30 years old, little has been written on applying Jobs-to-be-Done to software companies. There are multiple Clay Christensen<\/a> talks, and we\u2019ve highlighted the work of folks like Bob Moesta<\/a> and Tony Ulwick<\/a> in applying Jobs-to-be-Done to many different industries on our podcast, but it’s rare we get into software specifics.<\/p>\n

The articles and talks usually relate to physical products \u2013 drills, milkshakes, mattresses, etc. We\u2019re one of the very few companies we know to apply the framework to software products. Jobs-to-be-Done allowed us to better understand what needs customers addressed with Intercom, and how we could ultimately improve their experience. So we\u2019ve consolidated our best thoughts and ideas into a book anyone who works in software will benefit from.<\/p>\n

What’s inside the book?<\/h2>\n

This book isn\u2019t a step-by-step guide to applying Jobs-to-be-Done. Like our previous books, we try not give you prescriptive advice with zero knowledge of your business. Instead, we\u2019ve focused on hard-learned lessons that are timeless and universal.<\/p>\n

So you\u2019ll learn about:<\/p>\n