- \n
- why they\u2019re there,<\/li>\n
- what they can accomplish,<\/li>\n
- and what to do next.<\/li>\n<\/ol>\n
Messaging can hit all three of these better than any fleeting product tour can.<\/p>\n
The single best way to ensure users are getting continuous value is through messaging<\/p>\n
Here\u2019s a series of messages that will guarantee new signups get the most out of your product.<\/p>\n
1. Welcome message<\/h2>\n
![\"The](\"https:\/\/intercom.com\/blog\/wp-content\/uploads\/2016\/07\/Welcome-users-dos-and-donts.png\")
<\/p>\nWelcome messages are more likely to be opened, clicked on, and responded to than any other message. You\u2019ll never get a second chance at making a first impression so make this message count.<\/p>\n
- \n
- Extend a warm welcome.<\/strong> You wouldn\u2019t greet someone on the street by saying \u2018To whom it may concern.\u2019 Use first name variables and greet customers by their first name.<\/li>\n
- Introduce yourself.<\/strong> The days of Microsoft\u2019s Clippy<\/a> are thankfully behind us. Nobody likes doing business with an anonymous avatar. Introduce yourself to show new customers there\u2019s a real person behind your product.<\/li>\n
- Set a nice tone for your product.<\/strong> It\u2019s not just what you say but how you say it. A friendly, conversational tone will directly impact whether your subsequent onboarding messages get read.<\/li>\n
- Call to action.<\/strong> Think about what you want your customers to actually do when they first start using your product – that should inform everything else. Then make this goal the single call to action in your email e.g sign up to a webinar, update their profile page, etc.<\/li>\n<\/ul>\n
2. Follow-up message<\/h2>\n
![\"The](\"https:\/\/intercom.com\/blog\/wp-content\/uploads\/2016\/07\/First-check-in-message.png\")
<\/p>\nOk, so your new users have set up an account, they\u2019ve been warmly welcomed, and you\u2019ve yet to hear anything back. Everything must be rosy, right? Wrong. Don\u2019t confuse causation with correlation. There might be some rare cases where things are going 100% perfectly, but when it comes to new signups, assume nothing.<\/p>\n
Simply communicating with your new signups is a great way to tease out questions they might not bother contacting you for, but that are blocking them from getting real value from your product. By proactively starting a dialogue they\u2019re far more likely to say things like \u201cHow can I create a new project\u201d or \u201cHow do I invite a teammate ?\u201d.<\/p>\n
- Introduce yourself.<\/strong> The days of Microsoft\u2019s Clippy<\/a> are thankfully behind us. Nobody likes doing business with an anonymous avatar. Introduce yourself to show new customers there\u2019s a real person behind your product.<\/li>\n
- Extend a warm welcome.<\/strong> You wouldn\u2019t greet someone on the street by saying \u2018To whom it may concern.\u2019 Use first name variables and greet customers by their first name.<\/li>\n
![\"A](\"https:\/\/intercom.com\/blog\/wp-content\/uploads\/2016\/07\/Activation-message.png\")
<\/p>\n![\"\"](\"https:\/\/intercom.com\/blog\/wp-content\/uploads\/2016\/07\/Education-message1.png\")
<\/p>\n![](\"https:\/\/intercom.com\/blog\/wp-content\/uploads\/2016\/07\/Nudge-message1.png\")
<\/div>\n