Success starts with a great product
Building a great product should be the first focus of every startup. This collection of lessons offers our guidance on the tough decisions you will face as a product manager.
Available in ePub, mobi and PDF,
and in audiobook format.
and in audiobook format.
Listening to Chapter 1
“This book gives you the tools to decide which features to improve, which features to ignore, and how to better address your customers.”
RYAN SINGER
Head of Strategy, Basecamp
Head of Strategy, Basecamp
What’s inside
Product management requires a relentless focus on cohesion. You have to ensure that how a product is designed, engineered, named, branded, and marketed is all united under a single vision. This book provides actionable frameworks for navigating the hard choices along the way, so that you can ship a product that people want, and will use time after time. You’ll learn:
- how to evaluate your current product and spot areas for improvement
- why “no” is the most important word in a product manager’s vocabulary
- how to roll out new features and actually get them used by customers
This is what our friends are saying
“Intercom takes their development frameworks, adds a bunch of honest learnings, and spins the pairing into a book with at least a dozen useful ideas for anyone building products.”
Hunter Walk
Partner, Homebrew
Partner, Homebrew
“This book provides actionable frameworks to help you drastically improve customer engagement, separating it from the generic advice out there.”
Dharmesh Shah
Co-founder and CTO at HubSpot
Co-founder and CTO at HubSpot
