Why do you need a sales pipeline?
Without a sales pipeline, it's difficult to understand where your leads are in the sales funnel or how close they are to converting. All you know is that, somehow, your leads go from learning about your business to making a purchase.
To run your business, you need a clearer picture of the stages between that initial discovery and a closed sale. A sales pipeline helps you understand what needs to happen to take a lead from a maybe to a yes, and you can better anticipate how many of those leads will eventually convert.
With a pipeline in place, your team can create content and messaging for each one of its stages — including spots where you might currently have a gap. Giving leads the right resources at the right place and the right time will help move them through the funnel more efficiently.
A sales pipeline also makes reporting and planning much easier. Instead of guessing how many sales you'll close this month, you can confidently report how many leads are at each stage of the pipeline and plan activities that will move them along to the next stage.
Finally, sales pipeline solutions make data-driven forecasting a breeze. By capturing and reporting on each lead's status and activity, you'll have a much better idea of how many leads are expected to close soon — and how much revenue that will bring in as a result.