Intercom was four founders all huddled around a single desk. Now we have hundreds of employees, thousands of customers and a suite of solutions. We’ve learned a thing or two along the way that we feel will help other companies starting out.
Here’s a hand picked library of content that we believe will help you as you build your business.
In the early stages it’s really important not to get distracted by technology for technology’s sake. If you are struggling to identify a meaningful job your product does for customers, be very careful. Technology that doesn’t find a job fails.
Once you’ve settled on your product’s direction, one of the first major decisions you’ll need to make is around pricing. Choosing the correct pricing for your product is a daunting task – particularly if you’ve never priced anything before.
At Intercom our PMs spend at least 40% of their time prioritizing and understanding the customer problem. We do it because a solution can only be as good as your understanding of the problem you’re addressing.
Two of our Group Product Managers share lessons learned from three years at Intercom covering everything from why you need to find the smallest definition of your idea to the ideal relationship with Marketing.