It’s good to track which parts of your message are the most successful in order to optimise future campaigns. Engagement is a good measure of health for your campaigns. Engaged users typically open your emails, click on your links and take the actions you encourage them to take in your message.

Intercom helps you to measure success of a message with open tracking, goal tracking and click tracking.

How does it work?

Click tracking works by overwriting the link in the body of a message to go through our own portal before redirecting a user to the final destination.

For example, if you paste a link like, we will transform that into another unique link. When a user clicks the link they are redirected through our domain, where we increment the click counter and then forward the user onto the original destination.

Here’s what the links look like:

Deep Linking
Using Intercom you can embed a deep link in your in-app messages or as the URI for your push messages. To enable deep linking for your mobile app please see our Android and iOS docs on our Developer Hub for more information.

Universal Linking

Universal Links as used to direct users to specific iOS mobile apps are incompatible with our current click tracking offering. If you already support universal linking and host your own Apple App Site Association (AASA) file, turning off click tracking will allow you to direct users to specific apps on their mobile device. 

You can specify which domains you wish to turn off click tracking for in Messages settings.

Turning off click tracking

If you wish to turn click tracking off for all your messages, we’d love to hear more about your use case. Please get in touch with our Customer Support team on the Messenger below!

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