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Introducing: Message Goals

Know the true impact of every message

Opens and clicks only tell you so much. Use Goals to know if your emails and in-app messages actually lead to more sign-ups, upgrades, anything.

Here's how it works

  • Set a Goal

    A Goal can be any desired outcome for a message—a sign-up, feature used, an upgrade, and more.

  • See conversions

    Get a real-time view of your message's actual performance.

  • Pick the true winner

    Use Goal conversion as the real measure of success for your A/B tests, not just opens and clicks.

set a goal create and design messages for mobile users pick true winner

Every message has a goal

Onboard

Know if messages increase retention and trial conversions.

Announce

See if announcements get people to use new features.

Upsell

Understand if promotions generate upgrades or purchases.

Re-engage

Know if people log back in or start paying you again.

Intercom makes goals-setting and A/B testing very easy, allowing us to commit to one of our core values: data > intuition.

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Kevin Rocci, Student Help Lead, Magoosh

Intercom's Goals and A/B testing features allow us to send the right message to our customers, measure its impact and choose the words that will keep them in our app.

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Antonio Carlos Soares, CEO and co-founder, Runrun.it

Goals within Intercom have helped us both simplify our messaging and achieve a great conversion rate on our campaign's call to action. The ability to constantly optimize directly within Intercom has been priceless!

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Dylan Stamat, CEO of Followup.cc

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