Introducing: Message Goals

Know the true impact of every message

Opens and clicks only tell you so much. Use Goals to know if your emails and in-app messages actually lead to more sign-ups, upgrades, anything.

Here's how it works

  • Set a Goal

    A Goal can be any desired outcome for a message—a sign-up, feature used, an upgrade, and more.

  • See conversions

    Get a real-time view of your message's actual performance.

  • Pick the true winner

    Use Goal conversion as the real measure of success for your A/B tests, not just opens and clicks.

set a goal create and design messages for mobile users pick true winner

Every message has a goal


Know if messages increase retention and trial conversions.


See if announcements get people to use new features.


Understand if promotions generate upgrades or purchases.


Know if people log back in or start paying you again.

Intercom makes goals-setting and A/B testing very easy, allowing us to commit to one of our core values: data > intuition.

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Kevin Rocci, Student Help Lead, Magoosh

Intercom's Goals and A/B testing features allow us to send the right message to our customers, measure its impact and choose the words that will keep them in our app.

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Antonio Carlos Soares, CEO and co-founder,

Goals within Intercom have helped us both simplify our messaging and achieve a great conversion rate on our campaign's call to action. The ability to constantly optimize directly within Intercom has been priceless!

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Dylan Stamat, CEO of

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