People buy products and services to get a “job” done. The key to success is understanding the real job customers are using your product for.
Drawing together the most valuable lessons we’ve learned thus far, Intercom on Jobs-to-be-Done offers tried and tested advice on how you should be thinking about business, growth and innovation.
We made a big bet on Jobs-to-be-Done when we started Intercom in 2011. 5 years later, it still informs almost every part of the company.
Co-Founder and Chief Strategy Officer