The Growth Handbook
Authoritative, actionable strategies from industry leaders on how to grow your business.
Featuring experts from:
Growth isn’t a game of silver bullets or one size fits all solutions. It’s about connecting more people to the value of your product, so they become loyal, long-term, paying customers, who share it with others. This book features industry-tested advice for doing just that.
How to pinpoint your product’s magic moment – and ensure users experience it as quickly as possible.
Why retention is the most powerful growth lever your business can pull.
The do’s and don’ts of growth experiments and the metrics you’ll need to measure their success.
Actionable advice for driving word of mouth from your most influential users.
This book will help you and your business understand everything related to growth. It serves up a full package of ideas, suggestions and lessons from across the entire spectrum of growth.
Chamath Palihapitiya, Founder and CEO