Great products start with real problems. People buy products and services to get a “job” done. The key to success is understanding the real job customers are using your product for. Drawing together the most valuable lessons we’ve learned thus far, this book offers tried and tested advice on how you should be thinking about business, growth and innovation.
- How to get customers to switch to your product
- Understanding your product’s real competitors, rather than category
- Designing features using Jobs‑to‑be‑Done
- How to interview customers and identify the job to be done