Success starts with a great product. Building a great product should be the first focus of every startup. This collection of lessons offers our guidance on the tough decisions you will face as a product manager.
Product management requires a relentless focus on cohesion. You have to ensure that how a product is designed, engineered, named, branded, and marketed is all united under a single vision. This book provides actionable frameworks for navigating the hard choices along the way, so that you can ship a product that people want, and will use time after time. You’ll learn:
- How to evaluate your current product and spot areas for improvement
- Why “no” is the most important word in a product manager’s vocabulary
- How to roll out new features and actually get them used by customers
