Skip to content

Future‑Proofing Businesses with Modern Customer Engagement

See how businesses are building unified, efficient customer engagement strategies that protect their bottom line.

HARVARD BUSINESS REVIEW ANALYTIC SERVICES

88% of companies say customer engagement is critical to their bottom line. But many aren’t yet able to connect their customer engagement programs across sales, marketing, and support.

In this report, you’ll discover:

  • How leaders are changing how they do business to scale personalized customer engagement plans

  • Why the right leadership improves customer relationships throughout the entire lifecycle

  • The best practices to engage customers—and make a big impact on your bottom line


Related resources

Webinar
Customer Engagement Strategies
Learn about Harvard Business Review Analytic Services research sponsored by Intercom.
Watch the webinar
Guide
Unlocking Customer Engagement
Learn how in-product messaging can drive action in your product and increase customer retention.
Read the guide
Guide
The Customer Retention Starter Kit
Learn how to create a retention campaign that turns struggling signups into power users.
Read the guide