Strategies for Unified Customer Engagement: Customer Support Perspective
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Strategies for Unified Customer Engagement: Customer Support Perspective
How important is unified customer engagement across sales, marketing, and support? Very, according to the team at Harvard Business Analytic Services, who surveyed enterprise executives and department leaders to learn the challenges faced by organizations when it comes to customer experience. And we’re sharing the results with you.
Join Alex Clemente, Managing Director at Harvard Business Review Analytic Services, Declan Ivory, VP of Customer Support at Intercom, and Ali Biggs, Senior Director of Product Marketing at Intercom, as they discuss the results and what those findings mean for customer support leaders and teams.
You’ll discover:
The key reasons why organizations find unified customer engagement challenging
The role customer support leaders can play in unifying customer engagement
The strategies that can be implemented for modern customer engagement
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