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Unifying Customer Engagement Strategies for Marketing— with Harvard Business Review Analytic Services

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Hosted By
Alex Clemente
Managing Director, Harvard Business Review Analytic Services
Alyssa Smrekar
VP of Corporate Marketing, Intercom
Mona Popli
VP of Product Marketing, Heap
Sarah Tran
Director of Brand Marketing, Intercom
60 min

Unifying Customer Engagement Strategies for Marketing— with Harvard Business Review Analytic Services

In today’s economy, customer retention is more important than ever. 

So Harvard Business Review Analytic Services recently asked business leaders how they’re meeting the moment—and 88% said ongoing customer engagement is critical to their bottom line.

But what does that mean for marketing teams?

Join us as we dive into the just-released Harvard Business Review Analytic Services research sponsored by Intercom on the latest customer engagement insights and strategies. We’ll also be chatting with marketing leaders about how they’re unifying their customer experiences in order to keep their businesses growing in the years to come.

You'll discover:

  • How businesses are connecting their tools and strategies to scale personalized customer engagement

  • How to build the teams and culture that improve collaboration

  • How marketing leaders are working with product, sales, and support to engage customers across the entire journey

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