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How Gusto Scales a Personalized Onboarding Strategy

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Hosted By
Adam Treboutat
Growth Marketing Lead, Gusto
Tara Larson
Senior Manager of Partnerships, Intercom
Lana Puckett
Enterprise Customer Success Manager, Amplitude
Liam Keegan-Garland
Lifecycle Marketing Manager, Intercom
Duration
45 min

How Gusto Scales a Personalized Onboarding Strategy

Adam Treboutat, Gusto’s growth marketing lead, shares how he's developed a measurable onboarding strategy that still keeps it personal.

Trying to maintain that human touch as you grow? Adam shares how he uses Amplitude’s powerful product insights and Intercom’s scalable in-app messaging to create a smooth, custom onboarding experience for every customer.

This webinar covers:

  • Best practices for setting up behavior tracking

  • How to use your data to deliver personalized campaigns

  • Ways to test your assumptions for better decision making


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