Tailor every interaction to the right customer with Fin Audiences & Identities

Reach the right customer segment every time, with efficiency, confidence, and brand consistency.

(1) Reusable audiences: create once, reuse everywhere

Define customer segments once and use them across Content, Guidance, and Data Connectors—so every interaction stays consistent.

(2) Audit & test with confidence: know exactly what customers will see

See what each audience will experience before launch. Use filters and Batch Testing to validate targeting with confidence before going live.

(3) On-brand identities: distinct look & feel for every brand (available in Messenger)

Give each brand its own Fin avatar and name in Messenger, so customers instantly recognize who they’re engaging with. Pair with audience-specific Guidance to align tone of voice for a fully on-brand experience.

Coming soon: Preview, Workflows, Tasks, Simple Deploy, Content Suggestions, AI Insights Reports, and AI Agent Identities for Email.

📘 Learn how to set up Fin Audiences & Identities