New at Intercom
New feature

Customize your topic taxonomy for more relevant insights

Mark avatar
Shared by Mark • November 24, 2025

Topic Curation gives teams control over how AI-generated topics in the analyze panel are organized and labeled—so Insights, Reports, and Suggestions reflect the language your business actually uses, without manual tagging or model retraining.

What's new:

  • Create new topics and subtopics
    Capture emerging themes the moment they appear, so similar conversations are grouped and analyzed automatically going forward.
  • Rename, move, and merge subtopics
    Align AI-generated labels to your team’s terminology and structure. This improves signal quality and makes trends easier to understand and act on.
  • Delete low-value or outdated subtopics
    Remove noise to keep Insights, Trending Topics, and Suggestions focused on the issues that matter most.

This update helps support teams focus on what matters—seeing the real drivers of volume, prioritizing fixes faster, and keeping reporting aligned to the business.