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Assign phone numbers to your brands

Edmund avatar
Shared by Edmund • April 22, 2026

Running multiple brands? You can now assign dedicated phone numbers — calling and SMS — to each brand in Intercom. When a customer calls or messages in, the conversation is automatically tagged with the correct brand, so routing, reporting, and personalisation just work.

The brand number picker shows calling and SMS numbers side by side, with channel type icons and filter toggles so admins can manage assignments at a glance.

  • Assign one or more calling or SMS numbers to a brand from the Edit Brand sidebar
  • Inbound calls and SMS are automatically tagged with the correct brand
  • Filter by channel type in the number picker