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Many teams keep a separate text-expansion tool just to personalize their replies. Macros can now include fill-in fields instead. When a teammate picks a macro, a short form asks for the details, and only the finished reply lands in the composer, ready to review and send.
Teammates can create macros with filed In Settings > Macros, the macro editor has an Insert field control. Or from the inbox, through Cmd+K > Create macro > Using a macro with fill-in fields