Improve marketing attribution, conversions and conversation routing with native UTM tracking 🎯

Shared by Priyanka • February 23, 2018

Now when a lead or user visits a page on your website or in your web app with a UTM tag, that information will be added to their profile in Intercom.

With UTM data in Intercom you can:

Trigger messages to people on your website and in your apps based on their UTM data
Route conversations based on UTM data
Export lead and user UTM data to attribute new leads and customers to specific marketing campaigns
Automatically sync UTM data on leads to Salesforce

Head over to our docs to learn more about UTM tracking and our Salesforce integration.