Opens and clicks only tell you so much. Use Goals to know if your emails and in-app messages actually lead to more sign-ups, upgrades, anything.
Know if messages increase retention and trial conversions.
See if announcements get people to use new features.
Understand if promotions generate upgrades or purchases.
Know if people log back in or start paying you again.
Intercom makes goals-setting and A/B testing very easy, allowing us to commit to one of our core values: data > intuition.
Kevin Rocci, Student Help Lead, Magoosh
Intercom's Goals and A/B testing features allow us to send the right message to our customers, measure its impact and choose the words that will keep them in our app.
Antonio Carlos Soares, CEO and co-founder, Runrun.it
Goals within Intercom have helped us both simplify our messaging and achieve a great conversion rate on our campaign's call to action. The ability to constantly optimize directly within Intercom has been priceless!
Dylan Stamat, CEO of Followup.cc