It’s official: Fin is the best AI Agent on the market
In G2's 2025 Winter report, Intercom's Fin AI Agent is ranked first in the AI Agent category, and has the highest number of customer reviews.
G2's AI Agent score
Fin is the industry-leading AI Agent for customer service.
Unlike Sierra, you can set up Fin AI Agent on your existing support platform in under an hour. Fin delivers human-quality service for just $0.99 per resolution, and you can set usage limits to keep your AI spend under control with Intercom.
Trusted by 25K+ Businesses
- Amazon
- Frame.io
- Coda
- Envoy
- Atlassian
- Anthropic
- Microsoft
- Clay
Fin works with more knowledge sources and channels than Sierra
Fin AI Agent
Sierra
Set up in under an hour
Fin is the only AI Agent that can be set up in under an hour, and will start delivering a 54% resolution rate straight away.
Lengthy and complex set up
It is not possible to set up Sierra’s AI Agent without their team’s technical guidance and support.
Works across more channels
Fin can answer questions across email, live chat, SMS and social, structuring every answer specifically to each channel.
Does not support email or SMS
Sierra can answer questions on live chat and through your existing platform but does not support email or SMS.
Uses more knowledge sources
Fin can use help articles, PDFs, URLs, and internal support content to learn everything about your company, product, and processes.
Limited knowledge sources
Can only use help articles as a knowledge source, meaning performance relies heavily on the quality of your existing help center content.
Use Fin with Intercom or your existing platform
You can set up Fin on your existing help desk, or Intercom’s complete AI-first customer service platform.
No customer service platform
Sierra is an AI agent only business and cannot offer you a complete customer service platform.
Transparent, predictable pricing
Clear, outcome-based pricing at $0.99 per resolution, with usage limits for spend control and all Fin features available immediately.
No publicly available pricing
Sierra offers no public visibility into their pricing or how it scales as your volumes grow.
Enterprise-grade AI security and controls
ISO, HIPAA, SOC 2 and more. Intercom has robust security and state-of-the-art measures to protect Fin against a wide range of LLM threats. For more information visit trust.intercom.com
No notable security accreditations
Sierra has basic security protocols that lack depth and measures to combat advanced AI manipulation & threats.
Powered by the Intercom AI Engine™
Fin is the safest, best performing AI Agent because our patented AI engine refines every query, optimizes every response, and validates the quality of each answer.
Sierra’s AI is a black box
It is unclear how Sierra treats LLM inputs and outputs to optimize for safety and performance.
Fin is the only AI Agent with human capabilities
Fin is trained and tailored to your industry-specific needs
01
E-commerce
Answers questions about shipping times, return policies, product availability, payment, complaints, defects, and more.02
Financial Services
Clarifies account setup processes, explains interest rates or fees, details loan or credit options, escalates KYC disputes, and more.03
Gaming & Gambling
Explains game rules, details bonus structures, provides updates on account limits or promotions, and more.04
Energy
Clarifies billing statements, explains advantages of fixed vs variable rate options, and provides information on outages to service areas, and more.05
Healthcare
Answers questions about health app functionality, explains data privacy policies, guides users to patient resources, and more.06
Software & Technology
Provides details on subscription plans, explains feature differences, and guides users through tutorials or FAQs, and more.Thousands of businesses have seen transformational results
"Intercom and Fin AI Agent have been incredibly impactful for us, it has opened up channels to effectively provide customer service to over 660,000 customers at scale. We’re now resolving 68% of our volume with Fin AI Agent, and as for response times, we’re talking minutes instead of old-school SLAs of 24/48 hours!"
"Fin AI Agent is really one of those great things where you don't have to do a lot of work to prove its worth. We've seen iterations of chatbots in the past that require a lot of training to answer questions correctly and point to the correct data. That was never really an issue with Fin AI Agent. You turn it on, point it to a knowledge base, and just let it go"
“Fin AI Agent is currently resolving 65% of our support volume across our workspaces. It has freed up our agents to focus on so many other areas of impact for our customers and has given us the space to rethink our career progression paths and the roles within our team.”
"Intercom and Fin AI Agent have been incredibly impactful for us, it has opened up channels to effectively provide customer service to over 660,000 customers at scale. We’re now resolving 68% of our volume with Fin AI Agent, and as for response times, we’re talking minutes instead of old-school SLAs of 24/48 hours!"
"Fin AI Agent is really one of those great things where you don't have to do a lot of work to prove its worth. We've seen iterations of chatbots in the past that require a lot of training to answer questions correctly and point to the correct data. That was never really an issue with Fin AI Agent. You turn it on, point it to a knowledge base, and just let it go"
“Fin AI Agent is currently resolving 65% of our support volume across our workspaces. It has freed up our agents to focus on so many other areas of impact for our customers and has given us the space to rethink our career progression paths and the roles within our team.”
Just $0.99 per resolution for human-quality service
With Fin, you only pay for the outcome you care about most—resolved conversations. There’s no minimum spend, and you can manage your usage by using limit controls. Sierra does not publicly list their pricing.
Fin is ranked the #1 AI Agent by G2
