Early Stage program

Learn about Intercom's Early Stage program for startups.

Alan Mc Glinchey avatar
Written by Alan Mc Glinchey
Updated over a week ago

This article refers to our new pricing plans. If you joined Intercom before February 1, 2024 this information may not apply to you. For information about one of our legacy plans, please log in to view these articles instead, or contact us through the Messenger.

What is Intercom's Early Stage program?

Intercom's Early Stage program is aimed at helping eligible startups gain access to Intercom at a discounted rate. Launched in 2016, the program has over 10,000 startup customers as alumni. Our goal is to help startups grow with us by offering incremental pricing discounts. This allows startups the time they need to scale up while enjoying the full range of Intercom features.

What features are included in Early Stage?

You will be on the Advanced plan. Here’s a quick breakdown of what's included in your monthly plan price:


Early Stage pricing

In the first year, you'll enjoy a 93% discount, getting this plan for just $65 per month instead of the original list price of $994

Some usage-based charges still apply for Fin, SMS, WhatsApp, and Phone which are charged at list price. See details below.

Breakdown of monthly pricing for your plan

Year 1

Year 2

Year 3

Full seats

5

5

5

Price per seat

$99

$99

$99

Proactive Support Plus

$499

$499

$499

Total monthly list price

$994

$994

$994

Discount

93%

50%

25%

Total monthly price after discount

$65

$495

$745

You may add more seats to your plan if you wish. Additional seats will be discounted at the same rate as the overall discount in that year (93% year one, 50% year two, 25% year three).

Breakdown of pricing for usage-based channels

The Early Stage discount also applies to usage-based channels with the exception of Fin AI resolutions, SMS, WhatsApp, and Phone which are charged at list price.

Usage-based channel

Discount applied

Email

All Bulk Email Sent prices will be discounted at the same rate as the overall discount in that year (93% year one, 50% year two, 25% year three).

Messages Sent

All Messages Sent prices will be discounted at the same rate as the overall discount in that year (93% year one, 50% year two, 25% year three).

Fin

10 Fin resolutions per month are included. Additional Fin resolutions will be charged at list price ($0.99 per resolution).

SMS

SMS Segments can be used but no discount will be applied, they will be charged at list price.

WhatsApp

Bulk WhatsApp Sent and Inbound WhatsApp Conversations are available but no discount will be applied, they will be charged at list price.

Phone

Phone is available but no discount will be applied, calls will be charged at list price.

What features are not included?

Any features from our Expert plan are not available for the Early Stage program.

If you find the costs are too high in year two and beyond, you can always move to our Essential plan starting at $39/month for 1 seat.


Application process

Eligibility criteria

  • Early stage: The startup should have raised up to $1 million in funding and be less than 2 years old

  • Small company: The startup should have fewer than 5 employees

  • New customer: The startup must currently not be an Intercom customer

To grow your startup with Intercom’s Early Stage program, apply here.

Some applications can be automatically approved and others go to review, the approval process typically takes 1 to 2 business days. If you're approved, you'll be notified via email. It's important to provide accurate information for our team to approve your application.


Additional benefits

Early Stage Academy

Here you'll find practical tips and best practice advice on topics like:

  • Setting up Intercom.

  • Automating customer queries using Fin, our AI bot.

  • Tips for running an effective support program, whether you're an experienced hand or brand new.

Access to Early Stage Academy is included in your plan to enable you and your team to get the most from Intercom.

Intercom’s Startups Dealbook

The Dealbook is a collection of over $100k worth of deals & discounts from our favorite startup solutions to help our customers grow even faster. We’ve collated exclusive deals from AWS, Notion, Hubspot, Stripe, Mercury, Segment, Brex & more.


FAQs

What happens if I'm not accepted to the program?

If you don't meet the eligibility criteria for the Early Stage program, we have plans available here for all businesses, or you can chat to our Sales team.

What happens in year two?

You can move to the second year of the Early Stage program with the 50% year two discount applied, or downgrade to an Essential plan at list price, or work with the Sales team on an annual plan.

What happens in year three?

You can move to the third year of the Early Stage program with the 25% year three discount applied, or downgrade to an Essential plan at list price, or work with the Sales team on an annual plan.

What happens at the end of the program?

At the end of year three you'll graduate from the Early Stage program onto one of our plans at list price. 30 days out from your graduation date we will share options. You can choose a different plan if that suits your needs better, or work with the Sales team on an annual plan.

How do I restart my trial?

If you need to restart your trial or request a refund, please contact Customer Support via the Messenger for assistance.

I’ve started a trial with Intercom, can I still join the program?

Yes, if you've already started an Intercom trial and you meet the Early Stage program eligibility criteria you can still apply here.

Can a company have more than one workspace on the program?

No, the program is only for new customers, a company can only have one workspace with an Early Stage subscription.

Can I join the program a second time?

The Early Stage program is a one-time opportunity for each startup.

Is this a monthly subscription or annual contract?

This is a monthly subscription, you can cancel at any time from your workspace Billing. If you would prefer to explore annual contracts, please reach out to our Sales team in the Messenger.

Can we change this subscription at any time?

Yes, this is a monthly subscription, you can cancel or upgrade at any time from your workspace Billing. If you would prefer to explore annual contracts, please reach out to our Sales team in the Messenger.

What happens to my data if I cancel my subscription?

To grow your startup with Intercom’s Early Stage program, apply here.


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