Control who can see your articles

Keep articles private or define a set of audience rules to control which customers can see which articles.

Beth-Ann Sher avatar
Written by Beth-Ann Sher
Updated over a week ago

Sometimes certain content is only suitable for a subset of customers or visitors on your Help Center. With the ability to have public and private articles, and use audience targeting, it’s easy to show only relevant articles, while hiding other content. 

This allows you to protect sensitive information from your competitors, offer tailored advice and provide all your users and leads with a clean and simple Help Center experience.

You can share private articles with your users through the Messenger home, share them in the Inbox, or include them in Custom Answers or Workflows.

Note: Check our plans and pricing to add this to your subscription.

Make an article private

If an article is published in a collection, it’s visible to everyone by default. To keep an article private (i.e. not available in your public Help Center) but still shareable via a direct link, simply publish the article without adding it a collection.

This will generate the unique article URL which you can share with customers directly in the Inbox or hyperlink from other pages. However, it will not be searchable in your Help Center or indexed by search engines.

This is also a great way to preview an article in your Help Center without making it publicly available.

Target an article to a specific audience

To set audience targeting and define exactly who should be able to view an article, click Settings.

Start by choosing if the article should be visible to Leads, Users, Visitors, or a combination of the three:

To keep an article hidden from anyone not logged in to your product, just select Users here, and that's it. 👍

Next, click + Add audience rule to define a more specific audience, then choose the attributes you’d like to filter on.

As an example, if this article is only relevant to users on your ‘Pro’ plan, you could add a rule where target audience is Users and Plan is 'Pro’.

Or, if this article is for admins of your workspace versus end users, you could add a rule where target audience is Users and User Type is 'Admin'.

To create audience targeting filters you must:

After defining your filters, click Save settings.

If you define a specific audience for an article:

  • Smart Suggestions won’t suggest it to people who don’t match your filters.

  • It won’t be listed by search engines like Google.

  • Only people in the audience will see it when searching your Help Center. - Including those who search it in the Messenger.

  • Teammates will see a "🔒[Restricted]” warning before inserting it into messages, Custom Answers, Workflows or the Messenger.

  • Teammates can’t send it to people who don't match the audience filters in Inbox.

Tip for sharing internal docs with your team: You can set the audience filter to target internal teammates only.

As an example, you could set the audience filter for the Article to be:

  • "Email address contains @yourcompanyname" or

  • "Company name is ___".

What does it look like in the Help Center?

If an article is only visible to logged in users, anyone who visits it while logged out will be shown a link to your website's login page:

If the article has a more targeted audience (i.e not all logged in users) people who aren’t in the audience won’t be shown a login link, but will still have the option to search your Help Center:


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