At many companies, content designers and strategists are expected to be like Stretch Armstrong: with a hand on one product, while the other hand tries to reach as many as possible. At Intercom, however, we’ve found that content professionals have the most success when they do less – but better.
Marketing 11 min read
About 90% of people read online reviews before making a purchase – here’s how to make sure you’re getting the online reviews your product deserves.
Sales 12 min read
There’s been a lot of discussion around the role of SDRs in modern sales, and what’s changed about the role…
Product & Design 30 min listen
Jeff Gothelf explains strategies that leaders at growing companies – especially designers – can use to maintain the pace and agility of a startup.
Support 11 min read
Automated customer service lets you help more customers at scale without drastically growing headcount. The speed and savings can be game changers for your business… but only if you implement those solutions thoughtfully.
Product & Design 29 min watch
Why is the technology industry so obsessed with the tools we build and use? This talk addresses how tools not only extend our abilities, but also how they shape the way we use those abilities.
Product & Design 4 min read
In product development understanding the outcome customers want, and what they currently use to get that outcome, is essential to making a better solution.
Support 27 min listen
Slack’s Director of Customer Experience Products talks about the concept of ‘radical convenience’ and how they manage the customer experience.
Growth 7 min read
To onboard customers successfully to a complex product, you’ll need to understand their push, strengthen the pull, overcome inertia and calm anxiety.
Engineering 6 min read
Product engineers are experts at identifying, understanding and solving problems. But not all problems are solved in the code editor.