Nate Brown shares how to tune in to the voice of the customer, how traditional Customer Support evolved to become Customer Experience and how the holistic approach can be the ultimate brand differentiator.
Support 5 min read
Go beyond bland FAQs with our tips for writing help content that informs, motivates and really sets your customers up for success.
Engineering 9 min read
For many engineers, making a move into people management can feel like a fork in the road – but at Intercom, it isn’t an irreversible choice in your career path. Here’s why we think management can actually make you a stronger engineer.
Sales 51 min listen
In our latest episode Des Traynor chats Bob Moesta, the founder, maker, innovator, and professor who helped pioneer the Jobs-to-be-Done framework and has now turned his attention to demand-side sales and making it an empowering experience for all.
Product & Design 12 min read
Building Machine Learning into viable products is a very different process than usual product development. Here are the key lessons we learned when we built Resolution Bot.
Marketing 13 min read
Timely, targeted messages will help you engage and retain customers. Check out our best practices for customer engagement.
Scale by Intercom 32 min listen
For the latest episode in our Scale series, Dee Reddy caught up with Atlassian’s Kristen Habacht to find out how freemium can drive enterprise sales, how it changes the interaction with the customer, and why it fundamentally affects the relationship between sales, marketing, and product teams.
Support 5 min read
Measuring performance is difficult, so crafting effective KPIs (key performance indicators) is important. Find out how to track the success of your operations in relation to achieving your company goals or objectives.
Product & Design 4 min read
We’ve all experienced it, but that sense of professional self-doubt known as impostor syndrome can cause great anxiety and distress. Here are some tips and suggestions for confronting negative thoughts and finding a more positive self-regard.
Support 6 min read
Good customer support costs time and money. Learn how support can become a strategic investment that increases customer retention and reduces churn.