Simply signing up users means nothing if you’re not helping them understand how they can actually achieve what you’ve promised. Even the strongest customer testimonials won’t prevent churn if people don’t understand…
Growth 33 min listen
Some think customers will see the advent of AI as a welcome way to get self-help quickly and get back…
Marketing 45 min listen
On this episode of Scale, Anthony Kennada discusses whether you should create a category or when it is a better strategy to enter a crowded marketplace with a disruptor product.
News & Updates 8 min read
Introducing Product Tours – craft tailor-made onboarding experiences for your users, with contextual, personalized tours to help you take your onboarding and retention to the next level.
Sales 3 min read
Sales operations is one of the hardest, yet most crucial, functions for sales organizations to get right. Intercom’s Jeffrey Serlin joined the Predictable Revenue podcast to reflect on what he’s learned scaling sales ops globally.
Product & Design 1 min read
Shipping a good product is a constant balancing act between different constraints and the limitations of the real world. Designers need to know what they’re shipping to get the balance right.
Marketing 20 min listen
Six years ago, Segment were just four engineers sitting in an apartment in San Francisco with 6 months of runway. This week on Scale, we’re getting an inside look at how marketing helped them grow to a $1.5 billion dollar valuation.
News & Updates 4 min read
With the rollout of TLS 1.2, we’re introducing an official deprecation plan for previous versions of our mobile SDKs and, later this year, raising our minimum supported platform versions. Learn what change we’re making, why we’re making it, and lessons we learned developing a deprecation framework.
News & Updates 2 min read
With so many live chat tools and shiny new features in the market, the buying process can feel overwhelming. Our new guides for sales and marketing teams will help simplify the buying process for your team.
Product & Design 6 min read
We talk a lot about “aha” moments in products, that feeling of delight when you discover the value in a new app or service. But how do you identify and measure aha moments, and how do they relate to activation?
