Sales 1 min read
The right type of revenue
Don’t confuse consulting revenue, one-time deals, or charity donations with actual recurring monthly product revenue. They’re very different beasts. Articles…
Latest posts by Des Traynor
Sales 1 min read
Don’t confuse consulting revenue, one-time deals, or charity donations with actual recurring monthly product revenue. They’re very different beasts. Articles…
Customer Service 32 min watch
Great writing is an art. Optimising it is a science. The best messages have both, but common sense will get…
Product & Design 2 min read
For Microsoft to survive the gravitational pull of enterprise irrelevance, a lot of things need to change. Starting with focus….
Product & Design 3 min read
The same companies who produce lengthy, hard-to-read press releases create bloated, hard-to-understand products. It’s no coincidence; it’s all connected. Once…
Customer Service 3 min read
Judge a company by how they treat customers, not prospects, because you’ll be a customer for a lot longer than…
Customer Service 2 min read
Conversations with customers are valuable, but they have to be the right type of conversations – not merely questions about…
Product & Design 14 min read
We talked to Andy Budd about the role of design in startups, the difference between designers and stylists, and the…
Customer Service 2 min read
Conversion rates and usage patterns will cause you many a sleepless night. Your team deploys a new feature or flow,…
Product & Design 1 min watch
Start-up advice often comes in the form of populist phrases. Usually they’re are at odds with other valid phrases. Sometimes…