Content strategy: How words build a product
We’ve always cared about words at Intercom. This blog, our books and our product marketing attest to that….
Naming a new product? Start with the job.
Any word can be powerful, but names are transformative. A good product name gives that product a certain…
Shopify’s Amy Thibodeau on the importance of interface content
Getting potential users to try your product is challenging. Guiding them to success once inside is even harder….
Designing half of a conversation
Bot design is at a fork in the road. It keeps circling back to the same issues, like…
How soon is now? Discovering the many jobs of language in design
In a simple design, every element has to pull its own weight. A messaging app — no matter…
Bot names – what should you name yours?
Every year in design circles, there’s a buzzword. This year, the buzzword is without question bots. And as…
What content can learn from product development
In software development, shipping a product is just the beginning. Only when a product is in the hands…
Closing the gap between data and product development
Our product analytics team are creatures of habit: every morning we go to the same coffee shop. The…
Karen McGrane on content strategy
Karen McGrane has been challenging common misconceptions about content strategy and design as a writer, speaker and practitioner…