![How we approached customer segmentation at Intercom](https://blog.intercomassets.com/blog/wp-content/uploads/2019/10/Intercom-customer-segmentation-1200x560.jpg.optimal.jpg)
Customer Engagement
13 min read
Who’s who: Understanding your business with customer segmentation
As a business grows, it becomes impossible to know all your customers intuitively. Customer segmentation helps you understand what to build, market, and sell – at scale. Here’s how we approached it at Intercom.