In-store, someone helps you choose. Online, you’re left on your own. Fin changes that.
Most ecommerce experiences break down at the moment of decision. Shoppers are browsing your catalog, checking sizing, and looking for more detail. They don’t get answers. They can’t decide. They abandon their cart.
Fin for Ecommerce completely redefines that experience. Fin understands what shoppers are looking for, narrows thousands of products to the right one, and guides them to checkout. Shopify merchants are already seeing the impact, converting more carts and improving AOV.
It performs this role through four core capabilities:
Fin is deeply integrated with Shopify: Connect your store and Fin syncs your catalog, order data, and APIs in a matter of minutes. No manual training or complex setup.
Fin helps shoppers find the right product: It asks the right questions, narrows options from thousands of products, and compares them based on what the shopper actually needs. It’s like a great store assistant, at scale.
Fin helps increase order value: It recommends relevant products and upsells based on the conversation, keeps carts easy to update, and guides shoppers into checkout when they're ready.
Fin handles support without losing the sale: Returns, refunds, and order changes can all be resolved in the same conversation. When the issue's handled, Fin guides the shopper back to browsing.
How Fin for Ecommerce works
Fin for Ecommerce combines Fin's best-performing support capabilities with shopping assistance in a single experience:
Shopping assistance for product discovery, recommendations, and purchase support.
Support assistance for pre-order, order and post-purchase questions.
Fin detects what a customer needs and seamlessly switches between the two within the same conversation.
When Shopify is connected, you can:
Sync your product catalogue and storefront content.
Keep products, variants, pricing, and availability up to date.
Connect APIs for common ecommerce actions.
Draft Procedures for common post-purchase requests.
This helps Fin quickly start both selling and supporting customers with minimal manual setup.
What Fin for Ecommerce uses from Shopify:
Fin for Ecommerce deeply understands your Shopify catalogue and store content, including:
Products and variants
Pricing
Availability and stock changes
Product page content.
Store-specific catalogue information
This allows Fin to support both broad catalogue discovery and focused product exploration.
Get started with Fin for Ecommerce
FAQs
Should I use Shopify MCPs with Fin for Ecommerce?
Should I use Shopify MCPs with Fin for Ecommerce?
No. Fin for Ecommerce uses a native Shopify integration. You don’t need to set up Shopify MCPs, and they should not be used alongside Fin.
Which channels does Fin for Ecommerce support?
Which channels does Fin for Ecommerce support?
Fin for Ecommerce is best deployed on the web Messenger, where full shopping capabilities like product recommendations, cart updates, and checkout are supported.
If you deploy Fin across multiple channels (such as web and mobile) in the same workflow, Fin will automatically handle this for you:
On web, Fin operates in Ecommerce mode with full shopping functionality
On iOS and Android, Fin automatically switches to support-only responses
This means you don’t need to create separate workflows for different channels, Fin adapts its behavior based on where the conversation happens.
Note: Email, Social, Voice, and Slack are not currently supported.
Can Fin for Ecommerce filter my Shopify catalogue?
Can Fin for Ecommerce filter my Shopify catalogue?
Yes, you can filter your Shopify catalogue so only relevant products are synced and used. You can apply filters based on your store’s metadata (like tags, collections, or custom fields), which vary depending on how your Shopify store is set up.
To set this up, go to Fin AI Agent > Ecommerce > Train > Content, click the three dot menu next to the Shopify catalog you've synced. Here, you can Configure stock filter or Configure product filters.
Can Fin for Ecommerce handle both shopping and support in the same conversation?
Can Fin for Ecommerce handle both shopping and support in the same conversation?
Yes. Fin for Ecommerce combines Fin's best-performing support capabilities with shopping assistance, so it can help customers discover products, answer questions, and handle post-purchase requests like returns or order updates, all within a single conversation.
Does Fin in the ecommerce role work in languages other than English?
Does Fin in the ecommerce role work in languages other than English?
Yes. Fin for Ecommerce automatically detects and responds in the customer’s language, making it easier to engage and assist customers globally.
Do I need to add ecommerce guidance to Fin?
Do I need to add ecommerce guidance to Fin?
For most Shopify stores, Fin works well without additional guidance. You may want to add guidance if you have a complex catalogue, specific business rules, or strict tone requirements.
Does Fin for Ecommerce work across multiple Shopify stores linked to a single workspace?
Does Fin for Ecommerce work across multiple Shopify stores linked to a single workspace?
Yes. Fin supports connecting multiple Shopify stores. It uses dynamic audience attribution across stores, so multi-store setups work seamlessly right out of the box.
How is Fin for Ecommerce charged?
How is Fin for Ecommerce charged?
Fin for Ecommerce uses the same pricing model as Fin for Service. It’s priced at $0.99 per resolution (USD).
A resolution is counted when:
Fin answers a customer’s question using your content or Shopify data
The customer does not provide negative feedback
The conversation does not require further follow-up
This applies to both support queries and shopping interactions.
Examples of ecommerce resolutions:
Support query: A customer asks about your returns policy. Fin answers using your knowledge base, and the customer is satisfied. → 1 resolution
Product recommendation: A customer asks for products under $100. Fin recommends relevant items from your Shopify catalog. → 1 resolution
Shopping journey: A customer asks for gift ideas. Fin recommends products, the customer clicks product cards, adds items to their cart, and proceeds to checkout. → Still 1 resolution
Note: Actions like clicking products, adding to cart, or going to checkout happen after the resolution and do not incur additional charges.
You can view a breakdown of resolutions across Service and Ecommerce in Settings > Subscription > Usage under Fin outcomes.
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