Fin for Ecommerce helps shoppers find the right products and buy with confidence. Use the Revenue Attribution report to track Fin's contribution, understand which orders it influenced, and share results with your team. When Fin assists a shopper who then goes on to buy, that order counts towards Fin's contribution.
The report turns this into numbers you can share with your team:
Total attributed revenue,
The average value of Fin-attributed orders,
How both trend over time.
Note: Revenue Attribution requires the Shopify integration and is available to all Shopify-powered merchants using Fin. It requires an Intercom workspace and isn't available with Fin for other platforms. Available on all plans that include Fin for Ecommerce.
View the Revenue Attribution report
Go to Fin AI Agent > Ecommerce > Analyze > Performance and scroll down to the Revenue section.
What the metrics mean
The Revenue section of the Ecommerce Performance report shows the following metrics:
Attributed revenue: the total value of orders attributed to Fin over the selected period.
Attributed average order value: the average value of Fin-attributed orders, shown alongside the delta versus your store's non-attributed orders (your store's own baseline).
Attributed orders & revenue over time: a weekly view of attributed orders against attributed revenue, so you can see the trend.
Attributed conversations: open the conversations behind the attributed orders directly from the report. Each row links to the conversation and the Shopify order, so you can see exactly how Fin contributed to the sale.
How attribution works
An order is attributed to Fin when:
Fin recommends or discusses a product in a conversation, and
the shopper purchases that product within 14 days of the conversation.
When an order qualifies, its full value is included, not just the recommended item. If Fin helped land the sale, the whole basket counts. The 14-day window accounts for the fact that shoppers often research and compare a product for days before buying.
Shoppers are matched to their conversations using their Intercom contact, falling back to the order email, and, for guest checkouts, the shopper's cart. This means Fin's contribution is still captured even when a shopper chats anonymously and checks out as a guest. Stores with non-standard checkout configurations may still see a small amount of under-reporting.
How multiple currencies are handled
Revenue is always reported in your store's own currency. If your store takes orders in more than one currency, a currency toggle appears at the top of the Revenue section so you can switch every metric between currencies. Each figure is an exact single-currency total. Currencies are never blended together and nothing is converted, so the numbers you see always match your Shopify orders. The report defaults to your primary currency, which is the one with the most attributed orders.
FAQs
Why does the whole order count, and not just the recommended product?
Why does the whole order count, and not just the recommended product?
Attributed revenue is revenue Fin contributed to, rather than revenue credited solely to Fin. If Fin helped a shopper decide, the basket that came with that decision is part of the sale Fin assisted.
What counts as a product Fin “discussed”?
What counts as a product Fin “discussed”?
Products Fin recommended, plus products a shopper asked Fin about. Shoppers often have questions or hesitation about a product before buying, and when Fin resolves them, that order counts as Fin-assisted too.
What happens if my store sells in multiple currencies?
What happens if my store sells in multiple currencies?
Each metric is scoped to a single currency and you can switch between them with the currency toggle. Totals are never summed across currencies and there is no exchange-rate conversion.
Which ecommerce platforms are supported?
Which ecommerce platforms are supported?
The Revenue Attribution report currently supports Shopify. Other platforms will follow as Fin for Ecommerce expands beyond Shopify.
Does the report include historical data?
Does the report include historical data?
Yes. Backfills have run for all stores, so the report includes attributed orders dating back to when Fin for Ecommerce first went live for your store.
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